Muhammad Shujaat Mubarak is a Professor and Associate Dean College of Business Management (CBM), IoBM, Karachi. Dr. Mubarik brings more than 18 years of blended- experience from industry, academia, and research. His areas of interest are intellectual capital, supply chain management, and sustainability economics. Presently, he is working on a project that aims to develop intellectual capital for adopting the blockchain-driven supply chain in Pakistan. He has more than 50 research papers (ISI/ESCI/Scopus indexed) published in journals of high repute, including Technological Forecasting and Social Change journal, Journal of Cleaner Production, Journal of Intellectual Capital, Management Decision Journal, International Journal of Emerging Markets, and Social Indicator Research. He also has Springer Handbook on Inlletecutal Capital to his credit, which is the only handbook that covers IC from South Asian perspective. Dr. Mubarik has also contributed various book chapters in the international best- selling handbooks; prominent among them are Palgrave's Handbook on Cross-Cultural Negotiation and The Palgrave Handbook of Corporate Sustainability in the Digital Era. He is also a consultant and corporate trainer and has extended his services to many multinational and national firms.