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Sentiment analysis is becoming an essential tool for analyzing the contents of online customer reviews. This analysis involves identifying the necessary labels to determine whether a comment is positive, negative, or neutral, and the intensity with which the customer’s sentiment is expressed. Based on this information, service companies such as airlines can design and implement a communication strategy to improve their customers’ image of the company and the service received. This study proposes a methodology to identify the significant labels that represent the customers’ sentiments, based on a quantitative variable, that is, the overall rating. The key labels were identified in the comments’ titles, which usually include the words that best define the customer experience. This database was applied to more extensive online customer reviews in order to validate that the identified tags are meaningful for assessing the sentiments expressed in them. The results show that the labels elaborated from the titles are valid for analyzing the feelings in the comments, thus, simplifying the labels to be taken into account when carrying out a sentiment analysis of customers’ online comments.
Ayat Zaki Ahmed; Manuel Rodríguez-Díaz. Significant Labels in Sentiment Analysis of Online Customer Reviews of Airlines. Sustainability 2020, 12, 8683 .
AMA StyleAyat Zaki Ahmed, Manuel Rodríguez-Díaz. Significant Labels in Sentiment Analysis of Online Customer Reviews of Airlines. Sustainability. 2020; 12 (20):8683.
Chicago/Turabian StyleAyat Zaki Ahmed; Manuel Rodríguez-Díaz. 2020. "Significant Labels in Sentiment Analysis of Online Customer Reviews of Airlines." Sustainability 12, no. 20: 8683.
The aim of this study is to propose a methodology to define the positioning of airlines in terms of their online reputation measured with quantitative variables and applied in the airline industry. Reviews shared on the Internet give key information about service quality and value as perceived by customers. To carry out the empirical study, we obtained the information available on TripAdvisor about airlines in Europe, the USA, Canada, and other countries in America, differentiating also between airlines that follow a low-cost strategy and those that do not apply it. The results show that there is a significant difference in key service quality variables between airlines in the different geographical areas studied on the one hand, and the low-cost strategy applied on the other. The variables to be used to conduct the positioning analysis in the airlines are determined. They also show that the methodology has relevant practical implications and provides tools to further develop research related to the online reputation and strategic positioning of airlines.
Ayat Zaki Ahmed; Manuel Rodríguez-Díaz. Analyzing the Online Reputation and Positioning of Airlines. Sustainability 2020, 12, 1184 .
AMA StyleAyat Zaki Ahmed, Manuel Rodríguez-Díaz. Analyzing the Online Reputation and Positioning of Airlines. Sustainability. 2020; 12 (3):1184.
Chicago/Turabian StyleAyat Zaki Ahmed; Manuel Rodríguez-Díaz. 2020. "Analyzing the Online Reputation and Positioning of Airlines." Sustainability 12, no. 3: 1184.
Online reputation is a strategic aspect of lodgings’ image and commercialization. Websites containing tourism reviews have increased their influence on customers’ decisions, leading to the effective management of Internet social media accounts. Customer evaluations of lodgings vary across websites because of differences in the scales used, the variables measured, and the reliability of opinions. The diverse information available on the Internet can produce communication problems in lodgings because the evaluations on online portals can differ. The objective of this paper is to propose an indicator to establish the rating of the online reputation balance, so that lodgings can determine the level of coherence of their communication and image on the Internet. One target for lodging community managers should be to converge different evaluations around a similar value that defines a coherent and real online reputation. The indicator proposed is tested on lodgings of distinct categories in different tourism destinations. Among the aims of the study is to try to provide a simple and practical method for directors to improve the management of hotel communication on the Internet. This is an issue for which research should propose methodologies because it is a new challenge for the competitiveness of accommodations.
Manuel Rodríguez-Díaz; Raquel Alonso-González; Crina Isabel Rodríguez-Voltes; Ana Cristina Rodríguez-Voltes. A Rating of the Online Reputation Balance in Lodgings. Administrative Sciences 2019, 9, 58 .
AMA StyleManuel Rodríguez-Díaz, Raquel Alonso-González, Crina Isabel Rodríguez-Voltes, Ana Cristina Rodríguez-Voltes. A Rating of the Online Reputation Balance in Lodgings. Administrative Sciences. 2019; 9 (3):58.
Chicago/Turabian StyleManuel Rodríguez-Díaz; Raquel Alonso-González; Crina Isabel Rodríguez-Voltes; Ana Cristina Rodríguez-Voltes. 2019. "A Rating of the Online Reputation Balance in Lodgings." Administrative Sciences 9, no. 3: 58.
Currently, lodgings’ competitiveness depends on pricing, based on the online reputation measured by quantitative scales of variables. The purpose of this article is to analyze the different prices set by lodgings by season in relation to the variables that measure their online reputation. This is an essential aspect in determining prices competitively in a constantly changing market. The study analyzes the offer of three tourist destinations (Gran Canaria and Tenerife in Spain and Agadir in Morocco) and online customer reviews on the quality of service, value, and added value obtained from Booking.com. Bivariate regressions with different functions were carried out to determine which one best matches these variables to the prices. The results show that added value has the greater relationship with prices. The cubic and quadratic functions have the best fit between quality of service and added value with regard to lodging prices. Based on the results obtained, it is possible to determine the most competitive prices lodgings can set depending on the quality of service and the added value offered to customers. To the extent that destinations from different countries are analyzed, the research reaches an international scope that is in line with the competitive reality of the tourism market.
Manuel Rodríguez-Díaz; Crina Isabel Rodríguez-Voltes; Ana Cristina Rodríguez-Voltes. Determining the Relationships between Price and Online Reputation in Lodgings. Administrative Sciences 2019, 9, 53 .
AMA StyleManuel Rodríguez-Díaz, Crina Isabel Rodríguez-Voltes, Ana Cristina Rodríguez-Voltes. Determining the Relationships between Price and Online Reputation in Lodgings. Administrative Sciences. 2019; 9 (3):53.
Chicago/Turabian StyleManuel Rodríguez-Díaz; Crina Isabel Rodríguez-Voltes; Ana Cristina Rodríguez-Voltes. 2019. "Determining the Relationships between Price and Online Reputation in Lodgings." Administrative Sciences 9, no. 3: 53.
Previous studies of competitive location models for shopping centres have mainly focused on the commercial attraction, rather than considering a real cost function, which would require a comprehensive financial analysis of the shopping centre and of the stores to be installed in it. The aim of this paper is to develop a method to determine the optimal design of a new shopping centre based on the productivity function that is, taking into account both its attractiveness and the forecast costs. Thus, we propose an optimisation model that can be applied to determine an attractive commercial offer that ensures the economic viability both of the investment and of the maintenance and management of the shopping centre. The proposed method is eminently practical; the model constructed includes the variables that determine the probabilities of attracting demand and also those which influence the costs and profitability of the shopping centre. All the variables considered are interrelated in some way with the gross leasable area. The method described furnishes a tool that is flexible, adjustable to the urban characteristics considered, and which facilitates the decision-making process for a potential investor. Finally, an application of this methodology is presented.
Rafael Suárez-Vega; José Luis Gutiérrez-Acuña; Manuel Rodríguez-Díaz. Using a productivity function based method to design a new shopping centre. Journal of Retailing and Consumer Services 2019, 51, 176 -185.
AMA StyleRafael Suárez-Vega, José Luis Gutiérrez-Acuña, Manuel Rodríguez-Díaz. Using a productivity function based method to design a new shopping centre. Journal of Retailing and Consumer Services. 2019; 51 ():176-185.
Chicago/Turabian StyleRafael Suárez-Vega; José Luis Gutiérrez-Acuña; Manuel Rodríguez-Díaz. 2019. "Using a productivity function based method to design a new shopping centre." Journal of Retailing and Consumer Services 51, no. : 176-185.
Price is fundamental in the competitive strategy of lodgings. Determining whether a company is setting its prices appropriately in relation to its main competitors and customer expectations is essential in the new digital age. Online reputation is a way of measuring customer ratings and, when shared on the Internet, it generates expectations for future users. On the other hand, websites specializing in tourism constantly provide updated information about the prices offered by lodgings. The purpose of this study is to establish whether there is a relationship between price and the main variables of online reputation (perceived value, added value and perceived quality of service) as well as the function that best suits considering the category of accommodation, using the information available on the website Booking.com. The methodology applied is regression analysis using different functions (linear, logarithmic, inverse, quadratic and cubic). In addition, 4- and 5-star lodgings are analysed separately from those with 3 stars or less, concluding that there are significant differences between the variables that best explain the price, as well as the functions that best achieve this fit. In 4 and 5-star accommodations, the average quality of service variable is the one most related to prices, whereas in 3-star accommodations or less, the added value is the variable most related to prices. The cubic, quadratic and logarithmic functions get the best adjustments. The results obtained are of great interest to the management of the accommodation as customer ratings are linked to price levels in a competitive environment. This methodology facilitates the definition of the strategy and tactics of prices on the basis of real and updated market data, indicating in the conclusions the direct implication in the future development of learning machines and artificial intelligence applied to tourism.
Manuel Rodríguez-Díaz; Rosa Rodríguez-Díaz; Ana Cristina Rodríguez-Voltes; Crina Isabel Rodríguez-Voltes. Analysing the Relationship between Price and Online Reputation by Lodging Category. Sustainability 2018, 10, 4474 .
AMA StyleManuel Rodríguez-Díaz, Rosa Rodríguez-Díaz, Ana Cristina Rodríguez-Voltes, Crina Isabel Rodríguez-Voltes. Analysing the Relationship between Price and Online Reputation by Lodging Category. Sustainability. 2018; 10 (12):4474.
Chicago/Turabian StyleManuel Rodríguez-Díaz; Rosa Rodríguez-Díaz; Ana Cristina Rodríguez-Voltes; Crina Isabel Rodríguez-Voltes. 2018. "Analysing the Relationship between Price and Online Reputation by Lodging Category." Sustainability 10, no. 12: 4474.
This study analyzes customers’ online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an empirical study was carried out by analyzing the online opinions expressed by customers on the Booking.com tourist lodging website. Based on the information available, three new variables were created and analyzed that represent clearly defined concepts in the minds of consumers. This includes “service quality,” “perceived value,” and “added value.” This study shows that perceived value and service quality are concepts evaluated by customers that are able to differentiate between lodgings in tourist destinations. Therefore, the results show that the online social communication that takes place through this portal has the capacity to guide potential customers by differentiating between the services offered by lodging companies.
Manuel Rodríguez-Díaz; Rosa Rodríguez-Díaz; Tomás F. Espino-Rodríguez. Analysis of the Online Reputation Based on Customer Ratings of Lodgings in Tourism Destinations. Administrative Sciences 2018, 8, 51 .
AMA StyleManuel Rodríguez-Díaz, Rosa Rodríguez-Díaz, Tomás F. Espino-Rodríguez. Analysis of the Online Reputation Based on Customer Ratings of Lodgings in Tourism Destinations. Administrative Sciences. 2018; 8 (3):51.
Chicago/Turabian StyleManuel Rodríguez-Díaz; Rosa Rodríguez-Díaz; Tomás F. Espino-Rodríguez. 2018. "Analysis of the Online Reputation Based on Customer Ratings of Lodgings in Tourism Destinations." Administrative Sciences 8, no. 3: 51.
Public administrations’ commitment to improving tourist destinations has contributed to a consensus in the Canary Islands, particularly with the private sector, about regulations for urban development and the necessary financing alternatives for the rehabilitation of lodgings. The objective of the study is to demonstrate their favorable impact on companies’ profitability, a significant variable to consider in the decision-making process of managers. The analysis of incentives as well as urban planning and financing requirements, comparing some of them to other regions, is carried out. The study concludes that the more ambitious the project is in terms of the increase in the number of beds and the category, the better the company’s position will be, because the revenues increase without a proportional growth in costs.
Rosa Rodríguez-Díaz; Manuel Rodríguez-Díaz. Special Incentives for Rehabilitation of Tourism Destinations to Improve the Profitability of Accommodations: The Case of the Canary Islands. Sustainability 2018, 10, 1953 .
AMA StyleRosa Rodríguez-Díaz, Manuel Rodríguez-Díaz. Special Incentives for Rehabilitation of Tourism Destinations to Improve the Profitability of Accommodations: The Case of the Canary Islands. Sustainability. 2018; 10 (6):1953.
Chicago/Turabian StyleRosa Rodríguez-Díaz; Manuel Rodríguez-Díaz. 2018. "Special Incentives for Rehabilitation of Tourism Destinations to Improve the Profitability of Accommodations: The Case of the Canary Islands." Sustainability 10, no. 6: 1953.
Manuel Rodríguez-Díaz; Tomás F. Espino-Rodríguez. A methodology for a comparative analysis of the lodging offer of tourism destinations based on online customer reviews. Journal of Destination Marketing & Management 2018, 8, 147 -160.
AMA StyleManuel Rodríguez-Díaz, Tomás F. Espino-Rodríguez. A methodology for a comparative analysis of the lodging offer of tourism destinations based on online customer reviews. Journal of Destination Marketing & Management. 2018; 8 ():147-160.
Chicago/Turabian StyleManuel Rodríguez-Díaz; Tomás F. Espino-Rodríguez. 2018. "A methodology for a comparative analysis of the lodging offer of tourism destinations based on online customer reviews." Journal of Destination Marketing & Management 8, no. : 147-160.
Online reputation is a strategic element of firms’ competitiveness. Companies need to manage their reputations and the image that they communicate through the Internet. This paper proposes a model to determine the main aspects that define a competitive online reputation: coherence, veracity, and intensity. The traditional methods that have been used to determine service quality must be adapted to new digital developments and their effects on customers’ behavior. Therefore, a gap analysis is performed to define the key aspects that must be managed in order to create and maintain a powerful reputation and image in the companies’ communication. Since this subject is too complex to be implemented in distinct sectors and ambits, different lines of research are proposed to expand this new critical line of study.
Manuel Rodríguez-Díaz; Crina Isabel Rodríguez-Voltes; Ana Cristina Rodríguez-Voltes. Gap Analysis of the Online Reputation. Sustainability 2018, 10, 1603 .
AMA StyleManuel Rodríguez-Díaz, Crina Isabel Rodríguez-Voltes, Ana Cristina Rodríguez-Voltes. Gap Analysis of the Online Reputation. Sustainability. 2018; 10 (5):1603.
Chicago/Turabian StyleManuel Rodríguez-Díaz; Crina Isabel Rodríguez-Voltes; Ana Cristina Rodríguez-Voltes. 2018. "Gap Analysis of the Online Reputation." Sustainability 10, no. 5: 1603.
Tourism destinations in advanced stages of the life cycle need to update their lodging offers and infrastructures. The main problem is that new destinations are planned according to the new preferences of customers, creating critical problems in older destinations related to the architecture of the buildings, size of the rooms, dimension of lodgings, complementary offer, and infrastructures. The aim of this paper is to develop a decision-making and governance framework for the renewal of destinations in an advanced stage of the life cycle that require the renovation of the lodging offer and infrastructures in order to increase their competitiveness and sustainability. The decisions were planned and carried out in the Canary Islands by stakeholders involved in the public and private sectors. The evaluation of actions to renew the lodgings and infrastructures through special legislation, leadership, sources of financing, and investment guarantees is presented to determine the level of success obtained. Because the Canary Islands is one of the main tourist destinations in Europe, the actions and procedures presented can be used in other destinations with similar characteristics.
Manuel Rodríguez-Díaz; Rosa Rodríguez-Díaz. A Decision-Making and Governance Framework for the Renewal of Tourism Destinations: The Case of the Canary Islands. Sustainability 2018, 10, 310 .
AMA StyleManuel Rodríguez-Díaz, Rosa Rodríguez-Díaz. A Decision-Making and Governance Framework for the Renewal of Tourism Destinations: The Case of the Canary Islands. Sustainability. 2018; 10 (2):310.
Chicago/Turabian StyleManuel Rodríguez-Díaz; Rosa Rodríguez-Díaz. 2018. "A Decision-Making and Governance Framework for the Renewal of Tourism Destinations: The Case of the Canary Islands." Sustainability 10, no. 2: 310.
The aim of this study is to develop a methodology to determine the competitive online positioning of lodging companies in different tourist destinations. The rise of the digital age has allowed many customers to share their opinions through specialized websites, providing a dynamic and constantly updated evaluation of the market. In this context, competitiveness is an essential factor in the economic sustainability of destinations. The competitive positioning of destinations is determined by the scale of variables used by Booking.com. The price and lodging category variables are also used, as well as three new variables derived from the initial scale: the quality average, value and added value. This methodology provides a tool to determine the level of competitiveness of the lodging offered in tourist destinations, based on which, actions can be taken to improve destinations’ positioning.
Manuel Rodríguez-Díaz; Rosa Rodríguez-Díaz; Ana Cristina Rodríguez-Voltes; Crina Isabel Rodríguez-Voltes. A Model of Market Positioning of Destinations Based on Online Customer Reviews of Lodgings. Sustainability 2017, 10, 78 .
AMA StyleManuel Rodríguez-Díaz, Rosa Rodríguez-Díaz, Ana Cristina Rodríguez-Voltes, Crina Isabel Rodríguez-Voltes. A Model of Market Positioning of Destinations Based on Online Customer Reviews of Lodgings. Sustainability. 2017; 10 (2):78.
Chicago/Turabian StyleManuel Rodríguez-Díaz; Rosa Rodríguez-Díaz; Ana Cristina Rodríguez-Voltes; Crina Isabel Rodríguez-Voltes. 2017. "A Model of Market Positioning of Destinations Based on Online Customer Reviews of Lodgings." Sustainability 10, no. 2: 78.
Rafael Suárez; José Luis Gutiérrez-Acuña; Manuel Rodríguez-Díaz. Locating a shopping centre by considering demand disaggregated by categories. IMA Journal of Management Mathematics 2017, 29, 435 -456.
AMA StyleRafael Suárez, José Luis Gutiérrez-Acuña, Manuel Rodríguez-Díaz. Locating a shopping centre by considering demand disaggregated by categories. IMA Journal of Management Mathematics. 2017; 29 (4):435-456.
Chicago/Turabian StyleRafael Suárez; José Luis Gutiérrez-Acuña; Manuel Rodríguez-Díaz. 2017. "Locating a shopping centre by considering demand disaggregated by categories." IMA Journal of Management Mathematics 29, no. 4: 435-456.
Tomás Fco. Espino-Rodríguez; Manuel Rodríguez-Díaz. Make or buy in the hotel marketing department: transaction costs, financial and relational performance. Tourism & Management Studies 2017, 13, 7 -17.
AMA StyleTomás Fco. Espino-Rodríguez, Manuel Rodríguez-Díaz. Make or buy in the hotel marketing department: transaction costs, financial and relational performance. Tourism & Management Studies. 2017; 13 (1):7-17.
Chicago/Turabian StyleTomás Fco. Espino-Rodríguez; Manuel Rodríguez-Díaz. 2017. "Make or buy in the hotel marketing department: transaction costs, financial and relational performance." Tourism & Management Studies 13, no. 1: 7-17.
The competitiveness of a tourism destination depends on the sustainability of its economic and environmental resources. The aim of this paper is to determine the key factors in achieving the sustainability of a tourism destination in relation to the performance obtained. A methodology based on the opinions of stakeholders is developed to determine the sustainability factors and performance in the tourism destination of Gran Canaria. The variables used in the study are related to the environmental resources, the principal agents in the tourism supply chain, the governance of the destination, and the complementary characteristics that improve the competitiveness of the tourism destination, as well as the dimensions that determine security. Performance is measured by stakeholders from two perspectives, the destination and the customers, in order to establish the main variables that will influence the destination’s sustainability. The key sustainability factors were identified, and a regression analysis determined that there was a positive influence on long-term performance. The results showed that the key factors that have a direct and significant relationship with performance are the key resources and supply chain, security, alternative leisure, and governance.
Manuel Rodríguez Díaz; Tomás F. Espino Rodríguez. Determining the Sustainability Factors and Performance of a Tourism Destination from the Stakeholders’ Perspective. Sustainability 2016, 8, 951 .
AMA StyleManuel Rodríguez Díaz, Tomás F. Espino Rodríguez. Determining the Sustainability Factors and Performance of a Tourism Destination from the Stakeholders’ Perspective. Sustainability. 2016; 8 (9):951.
Chicago/Turabian StyleManuel Rodríguez Díaz; Tomás F. Espino Rodríguez. 2016. "Determining the Sustainability Factors and Performance of a Tourism Destination from the Stakeholders’ Perspective." Sustainability 8, no. 9: 951.
Rafael Suárez; José Luis Gutiérrez-Acuña; Manuel Rodríguez-Díaz. Locating a supermarket using a locally calibrated Huff model. International Journal of Geographical Information Science 2014, 29, 217 -233.
AMA StyleRafael Suárez, José Luis Gutiérrez-Acuña, Manuel Rodríguez-Díaz. Locating a supermarket using a locally calibrated Huff model. International Journal of Geographical Information Science. 2014; 29 (2):217-233.
Chicago/Turabian StyleRafael Suárez; José Luis Gutiérrez-Acuña; Manuel Rodríguez-Díaz. 2014. "Locating a supermarket using a locally calibrated Huff model." International Journal of Geographical Information Science 29, no. 2: 217-233.
Antonio Ruiz Martín; Manuel Rodríguez Díaz; José Antonio Ruiz San Román. Measure of the mining image. Resources Policy 2014, 41, 23 -30.
AMA StyleAntonio Ruiz Martín, Manuel Rodríguez Díaz, José Antonio Ruiz San Román. Measure of the mining image. Resources Policy. 2014; 41 ():23-30.
Chicago/Turabian StyleAntonio Ruiz Martín; Manuel Rodríguez Díaz; José Antonio Ruiz San Román. 2014. "Measure of the mining image." Resources Policy 41, no. : 23-30.
Purpose – This work examines the relationship between internal and relational capabilities and the creation of value to the end consumer in the case of the process of receipt, manufacture, and delivery of orders within the supply chain. This work develops a methodology to identify operations that generate core competences and those that do not, with the aim of improving the management of the supply chain. Design/methodology/approach – This work analyses the order fulfillment process in a representative sample of firms operating in a region of Spain. To accomplish the research objectives, a personal survey was conducted using a questionnaire to evaluate 13 activities of the order distribution process in the supply chain. Findings – The results of the study reveal that internal and relational capabilities explain the creation of value to the consumer. They also identify two groups of operations in line with their ability to be sources of relational or internal competitive advantage. With regard to the activities, it was shown that there are some activities that form part of the core competences, while others constitute non-core competences. This work demonstrates that the core activities generate higher value to the end consumer; however, it also shows how important the non-core activities may be to the creation of value. Practical implications – The work offers orientation as to how the analyzed process should be redesigned to obtain a competitive advantage. Thus, this higher value to the end consumer will enable the firm to reduce prices or at least maintain them, in which case the firm will be able to offer additional services that differentiate it from the competition. Originality/value – Finally, although the literature contains some works that analyze capabilities or relational performance, none to date have used variables such as activity simplification, integration and relational competitiveness in the framework of relational capabilities in the order fulfillment process. Another significant innovation of this work is the analysis at operation level, in which 13 activities belonging to an important process in the supply chain are analyzed.
Tomas F. Espino-Rodríguez; Manuel Rodríguez-Díaz. Determining the core activities in the order fulfillment process: an empirical application. Business Process Management Journal 2014, 20, 2 -24.
AMA StyleTomas F. Espino-Rodríguez, Manuel Rodríguez-Díaz. Determining the core activities in the order fulfillment process: an empirical application. Business Process Management Journal. 2014; 20 (1):2-24.
Chicago/Turabian StyleTomas F. Espino-Rodríguez; Manuel Rodríguez-Díaz. 2014. "Determining the core activities in the order fulfillment process: an empirical application." Business Process Management Journal 20, no. 1: 2-24.
In this paper a competitive network location problem is treated. We consider a proportional choice rule derived from the Huff model, where facility location and other attributes, such as size and service quality, are considered. This problem is solved using Geographical Information Systems in a raster environment. Later, the obtained layer with the Huff capture is considered as a criterion to determine the most promising zones on the island of Gran Canaria to locate a new hypermarket using a multi-criteria GIS based model.
Rafael Suárez-Vega; Dolores R. Santos-Peñate; Pablo Dorta-González; Manuel Rodríguez-Díaz. A multi-criteria GIS based procedure to solve a network competitive location problem. Applied Geography 2011, 31, 282 -291.
AMA StyleRafael Suárez-Vega, Dolores R. Santos-Peñate, Pablo Dorta-González, Manuel Rodríguez-Díaz. A multi-criteria GIS based procedure to solve a network competitive location problem. Applied Geography. 2011; 31 (1):282-291.
Chicago/Turabian StyleRafael Suárez-Vega; Dolores R. Santos-Peñate; Pablo Dorta-González; Manuel Rodríguez-Díaz. 2011. "A multi-criteria GIS based procedure to solve a network competitive location problem." Applied Geography 31, no. 1: 282-291.
Outsourcing is an important phenomenon in hotel sector. It is changing from a tactical to a strategic perspective, with greater scope and relevance to the creation of competitive advantages. The opening up of hotels to outsourcing and strategic alliances improves individual competitiveness, but also has strong repercussions on destinations, especially those in a stage of maturity and requiring new approaches to improve competitiveness. This change in interorganizational relationships to a strategic perspective requires new theoretical and practical frameworks to make it easier for hotels to outsource their operations with greater potential for competitive advantage. This work proposes the types of relationship and degree of process integration required for relational capabilities to be achieved in the hotel sector when operations are outsourced. Finally, a series of conclusions are presented.
Tomás F. Espino-Rodríguez; Manuel Rodríguez-Díaz. What type of outsourcing relationship should hotels maintain? A model based on internal and relational strategic value. Advances in Hospitality and Leisure 2008, 213 -227.
AMA StyleTomás F. Espino-Rodríguez, Manuel Rodríguez-Díaz. What type of outsourcing relationship should hotels maintain? A model based on internal and relational strategic value. Advances in Hospitality and Leisure. 2008; ():213-227.
Chicago/Turabian StyleTomás F. Espino-Rodríguez; Manuel Rodríguez-Díaz. 2008. "What type of outsourcing relationship should hotels maintain? A model based on internal and relational strategic value." Advances in Hospitality and Leisure , no. : 213-227.