Visual culture is becoming an increasingly prominent part of our cultural identity in the 21st century. Consequently, images have become an important tool with which to communicate science. We identify two impediments to science communicators using visual elements effectively: (1) visual material is typically treated as an add-on instead of being an integrated part of the whole and (2) there is a lack of identifying target audiences and refining visual elements for them specifically. We argue that science communicators can become more effective visual communicators if they incorporate elements of theory and practice from the discipline of design.

There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success factors, while others explore new formats, platforms and collaborators in science storytelling activities.

Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content. In this study, we produced two otherwise identical videos about climate change to test the effects of an infotainment or expository narration. A total of 870 survey participants (419 English; 451 Spanish) were randomly presented with either an infotainment or expository version of the video. The expository narration was liked and believed more, and this held irrespective of language, age, sex or online viewing habits. However, the infotainment version was liked more by viewers without a university education and, further, viewers were better able to recall information from it, suggesting that user-generated content with infotainment-style narrations may actually be good for increasing public understanding of science.

As charismatic and iconic species, penguins can act as “ambassadors” or flagship species to promote the conservation of marine habitats in the Southern Hemisphere. Unfortunately, there is a lack of reliable, comprehensive, and systematic analysis aimed at compiling spatially explicit assessments of the multiple impacts that the world's 18 species of penguin are facing. We provide such an assessment by combining the available penguin occurrence information from Global Biodiversity Information Facility (>800,000 occurrences) with three main stressors: climate‐driven environmental changes at sea, industrial fisheries, and human disturbances on land. Our analyses provide a quantitative assessment of how these impacts are unevenly distributed spatially within species' distribution ranges. Consequently, contrasting pressures are expected among species, and populations within species. The areas coinciding with the greatest impacts for penguins are the coast of Perú, the Patagonian Shelf, the Benguela upwelling region, and the Australian and New Zealand coasts. When weighting these potential stressors with species‐specific vulnerabilities, Humboldt (Spheniscus humboldti), African (Spheniscus demersus), and Chinstrap penguin (Pygoscelis antarcticus) emerge as the species under the most pressure. Our approach explicitly differentiates between climate and human stressors, since the more achievable management of local anthropogenic stressors (e.g., fisheries and land‐based threats) may provide a suitable means for facilitating cumulative impacts on penguins, especially where they may remain resilient to global processes such as climate change. Moreover, our study highlights some poorly represented species such as the Northern Rockhopper (Eudyptes moseleyi), Snares (Eudyptes robustus), and Erect‐crested penguin (Eudyptes sclateri) that need internationally coordinated efforts for data acquisition and data sharing to understand their spatial distribution properly.

Citizen science projects, which entail scientific work undertaken by members of the public, have increased substantially over the last three decades. However, the credibility of such science has been questioned, especially with respect to its prospects for producing peer-reviewed publications, the principal means by which science is communicated and validated. We conducted a meta-analysis of 895 citizen science projects launched between 1890 and 2018. Three-quarters (674) did not produce a single peer-reviewed paper. The remaining 221 projects produced 2075 publications, although just five projects accounted for nearly half the publications. The average time from project launch to first publication was 9.15 years. Projects in health and medicine and astronomy were most likely to produce publications. Projects in biology (65.8% of all projects), computer science, and social sciences were least likely to publish their results. In conclusion, the “science” element of most citizen science projects is largely irrelevant as it is never validated or communicated. We propose reclassifying citizen science projects into two types: (i) Citizen Science, where the focus is on science, and participants essentially function as sampling devices; and (ii) Citizen Engagement, where the value lies more in citizen engagement than it does in citizen science.

Photographs are widely used to visualise science. However, the influence of visual quality of photographs on the effectiveness of science communication is often disregarded and seldom tested. This study examines how the visual quality of photographs affects science communication on interpretive signage within Xixi National Wetland Park, China. Results show that a high-quality photograph on the signage significantly increased the following affective and cognitive aspects of communication: (1) a visitor’s intention to read the signage, (2) enjoyment of reading the interpretive information, (3) understanding and (4) recall of the information on the signage. This study offers empirical evidence for the benefits of using high-quality photographs to visualise science. To improve the effectiveness of science communication in interpretive products, we argue that the quality of the selected photographs should be considered seriously.