Michal Joseph Bourk

Dr. Michal Joseph Bourk

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Research Focus & Metrics

Academic Career Length

17Years (2010-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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30 July 2020 in Public Understanding of Science
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Journal Article
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Lloyd Spencer DavisLloyd Spencer Davis
Lloyd Spencer Davis
BLBienvenido León
Bienvenido León
MBMichal Joseph Bourk
Michal Joseph Bourk
WFWiebke Finkler
Wiebke Finkler
Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content. In this study, we produced two otherwise identical videos about climate change to test the effects of an infotainment or expository narration. A total of 870 survey participants (419 English; 451 Spanish) were randomly presented with either an infotainment or expository version of the video. The expository narration was liked and believed more, and this held irrespective of language, age, sex or online viewing habits. However, the infotainment version was liked more by viewers without a university education and, further, viewers were better able to recall information from it, suggesting that user-generated content with infotainment-style narrations may actually be good for increasing public understanding of science.

1 September 2012 in Journal of Muslim Minority Affairs
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Journal Article
Closed access
SKShah Nister Kabir
Shah Nister Kabir
MBMichal Joseph Bourk
Michal Joseph Bourk
This study uses quantitative and qualitative methods to analyse how New Zealand mainstream newspapers represent Islamic identity and Muslim communities. Events reported between October 2005 and September 2006 by three broadsheet metropolitan dailies are analysed to identify prominent news themes and how Muslims are socially constructed. In particular, four events occurring across the period are analysed with a view to comparing the texts with other studies that argue Muslims are constructed in Orientalist terms as dangerous others. The Bali bomb incident, London bomb scare at Heathrow Airport, Middle East conflict, and Iranian Nuclear issue represent prominent news stories that allow the identification of stereotypes and negative depictions, which reinforce Orientalism. The findings suggest a disparity in some newspapers in the sample between hard news and editorials. Although hard news appears to reinforce Orientalist representation of Muslims, the editorials adopt a more liberal pluralist construction of Islamic identity and issues.

11 September 2017 in Journal of Management History
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Journal Article
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AGAnthony M. Gould
Anthony M. Gould
MBMichal Joseph Bourk
Michal Joseph Bourk
JJJean-Etienne Joullié
Jean-Etienne Joullié
Purpose: This paper takes a long-term view of how the US public and private sectors have been viewed in relation to each other. It notes that since the time of approximately the Nixon Administration, each sector has not been viewed favourably by the public. Over the past 40 years, the private sector has been perceived as being run by the unscrupulous and the public sector by incompetents. The essay argues that Donald Trump was able to exploit these circumstances to win the 2016 election. Design/methodology/approach: This paper presents a polemic. It relies on archival research and data to create a new view of historical eras in US business history. The object of analysis is the idea of relative legitimacy, the public image of the State vis-a-vis business and business managers. Findings: Although the paper addresses business history, a novel argument is presented about the 2016 US Presidential election. It is proposed that Trump took advantage of unique historical circumstances; therefore, his win had more to do with the moment than with him personally. Research limitations/implications: The paper interprets the 2016 Presidential race as the end-point of a 250-year journey. It sets a new agenda, in that previous analyses have mostly viewed the ascendancy of Trump as pertaining to distinctively post-industrial twenty-first-century phenomena. Social implications: In analysing the 2016 Presidential race, the emphasis is largely removed from issues of personality or partisan politics. Originality/value: The paper takes a view of the 2016 election which has not hitherto been adopted. It proposes a new concept – relative legitimacy – as having a substantial explanatory value.

3 April 2018 in Journal of Muslim Minority Affairs
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Journal Article
Closed access
SKShah Nister Kabir
Shah Nister Kabir
SASharifah Nurul Huda Alkaff
Sharifah Nurul Huda Alkaff
MBMichal Joseph Bourk
Michal Joseph Bourk
By examining a news story and reader responses published in the Daily Mail Online (DMO), our study discursively argues that this daily newspaper promotes an Orientalist perception of Islam and Muslims. The religion and its adherents are both framed and perceived as a threat to British society and its “Western values”, thus reinforcing Islamophobia within society. This study also argues that the DMO espouses the perceived Orientalist threat posed by Islam through juxtaposition, exaggeration and manipulation of facts, through lexical choices and visual images that eventually establishes the perception of a cultural clash. In addition, by examining the readers’ responses toward the news story, this study demonstrates that the vast majority of respondents perceive Islam and Muslims as a threat to “the West”. Their comments, as triggered by the text, also contribute to the discourse of Islamophobia and the perceived Orientalist view of an Islamic threat.

26 August 2022 in Sustainability
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Journal Article
Open access
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Lloyd Spencer DavisLloyd Spencer Davis
Lloyd Spencer Davis
BLBienvenido León
Bienvenido León
MBMichal Joseph Bourk
Michal Joseph Bourk
Lei ZhuLei Zhu
Lei Zhu
Wiebke FinklerWiebke Finkler
Wiebke Finkler
We presented 867 participants with one of two videos about climate change that differed only in terms of whether they had an infotainment or expository narration. They were available in either English or Spanish. The participants consisted of two distinct clusters: one in which all were over 30 with a university degree, and another dominated by younger participants without a university degree. The infotainment version produced a significantly reduced perception of the seriousness of climate change for the planet in the latter cluster. Furthermore, viewers of the English versions, who were predominantly residents in countries with low-context cultures, perceived the risk of climate change for the planet to be significantly higher after watching the video with the expository narration. Using infotainment for science communication is a two-edged sword: while it may help engagement, making light of a topic can reduce perceptions about its seriousness. We suggest that the use of infotainment should be determined by the aims of the communicators and the nature of the target audience. If the purpose is simply to convey information, then infotainment is likely to be the most effective and it has the additional benefit of engaging recipients that lack a university education. However, if the purpose is to affect attitudes and persuade an audience, then an expository narration is likely to be most effective.

1 October 2015 in Environmental Communication
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Journal Article
Closed access
MBMichal Joseph Bourk
Michal Joseph Bourk
JRJennifer Rock
Jennifer Rock
LDLloyd S. Davis
Lloyd S. Davis
Climate change presents scientists, politicians, and media producers with a challenge of articulating to diverse stakeholders both the complexity of issues and the urgency of action. Analyses of how climate change is represented and constructed in broadcast media are useful to capture a reflection of contemporary values. We use an analysis of news frames and production values as well as a limited “circuit of culture” approach to explore climate change communication as both a news product and cultural phenomenon. Our focus is New Zealand, a country which ratified the Kyoto agreement but which is currently noncompliant. Using qualitative framing analysis and in-depth interviews with leading media producers, politicians, and scientists, we examine how climate change is produced, represented, and consumed by New Zealanders via their broadcast media.