YJA Yeow

Dr. YJA Yeow

Faculty of Business, Multimedia University, Malacca, Malacca 75450, Malaysia
orcid

Research Focus & Metrics

Academic Career Length

15Years (2012-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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4 July 2025 in Future Science OA
Verified
Journal Article
Open access
Chong Peng LeanChong Peng Lean
Chong Peng Lean
VVVikneswaran Vaigeshwari
Vikneswaran Vaigeshwari
BRBasir Khan Mohammed Reyasudin
Basir Khan Mohammed Reyasudin
BHBinti Ros Azamin Noor Hidayah
Binti Ros Azamin Noor Hidayah
PTPurnshatman Tatchanaamoorti
Purnshatman Tatchanaamoorti
FKFeng Yuan Kong
Feng Yuan Kong
Artificial intelligence (AI) has demonstrated remarkable potential in transforming medical diagnostics across various healthcare domains. This paper explores AI applications in cancer detection, dental medicine, brain tumor database management, and personalized treatment planning. AI technologies such as machine learning and deep learning have enhanced diagnostic accuracy, improved data management, and facilitated personalized treatment strategies. In cancer detection, AI-driven imaging analysis aids in early diagnosis and precise treatment decisions. In dental healthcare, AI applications improve oral disease detection, treatment planning, and workflow efficiency. AI-powered brain tumor databases streamline medical data management, enhancing diagnostic precision and research outcomes. Personalized treatment planning benefits from AI algorithms that analyze genetic, clinical, and lifestyle data to recommend tailored interventions. Despite these advancements, AI integration faces challenges related to data privacy, algorithm bias, and regulatory concerns. Addressing these issues requires improved data governance, ethical frameworks, and interdisciplinary collaboration among healthcare professionals, researchers, and policymakers. Through comprehensive validation, educational initiatives, and standardized protocols, AI adoption in healthcare can enhance patient outcomes and optimize clinical decision-making, advancing the future of precision medicine and personalized care.

1 May 2013 in Journal of Marketing Research and Case Studies
Verified
Journal Article
Open access
SYSteven Yeow
Steven Yeow
SCSusan Chin
Susan Chin
YJA YeowYJA Yeow
YJA Yeow
KTKhong Tan
Khong Tan
Honey products have been developing from health supplements field to economic development field. There are numerous of explanations when it comes to exploring the factors that influence consumers to consume honey products. The portrayal of honey congregated importance ever since it has been commonly used in both medical and domestic needs and as well as beauty needs. In peoples’ perspective, the quality of the product will be the key success factor of honey product where industries of honey maker faced challenges for making and maintaining as well as preserving of honey products. With the increasing market size and the increasing consumer demand each year, honey makers have to search for new approaches and to learn to understand the consumers’ need in order to increase their product satisfaction and customers’ loyalty. The purpose of this study is to determine the factors that will influence consumers’ purchase intention of honey related products. To facilitate this study, both quantitative and qualitative methods have been employed to gather the data. 200 questionnaires were collected. It was found that Medical condition, Quality of product, Brand Reputation and Pricing do influence the purchase intentions

1 August 2012 in International Journal on Social Science, Economics and Art
Verified
Journal Article
Open access
PDF file
CMChow Mei Min
Chow Mei Min
CHChen Ling Hong
Chen Ling Hong
YJA YeowYJA Yeow
YJA Yeow
WWWong Pei Wah
Wong Pei Wah
The term ‘Smartphone’ has commonly discussed among young adult especially students from higher learning institutional. Cell phone has becoming a part of their life-tool eventually. Young adult eventually used their phone to communicate with people, alarming themselves from few reminders, direct ways, downloading songs and games, texting messages and more. According to Rice and Katz (2008), the cell phone can be said as a social medium that developing into a multimedia digital platform which has the ability to provides, obtains, and shares personal and social information. However, the market eventually has a higher technology which is called Smartphone. Several industries have hurriedly espoused mobile devices, such as personal digital assistants (PDAs) which have the capabilities of integrating wireless connections and mobile devices that auxiliary pushed the demand effectively in every industry by having a new buzzword, “Smartphone,” illustrates this popular PDA-phone amalgamation with numerous capabilities (Park and Chen, 2007). The factors affecting consumer demand towards Smartphone are complex in nature and usually there is no single factor or simple reason can be determined. Nowadays, consumers tend to shift their preferences from a basic cell phone to a Smartphone. It is obviously the major lead for mobile phone manufacturers to switch the production towards Smartphone due to high demand. The four independent variables under investigation in this study include product features, brand name, price and social influences. The dependent variable is the demand of Smartphone among young adult. Young adults may include fresh graduates with no working experience, industrial trainee from higher learning institutional or students that study in higher learning institutional. In other words, the target respondents are those youngsters whose age falls between 17 to 25. The main objective of this study is to develop a literature review of factors affecting the demand of Smartphone among young adult. This conceptual paper showed a strong relationship between the variables. A pilot test will be carried out to test the reliability of the variables.

20 April 2012 in Theoretical Issues in Ergonomics Science
Verified
Journal Article
Closed access
Poh Kiat NgPoh Kiat Ng
Poh Kiat Ng
ASAdi Saptari
Adi Saptari
YJA YeowYJA Yeow
YJA Yeow
Although studies show that torque and sensation are important factors to consider in grip force, there appears to be few frameworks that focus on their roles in pinch force. This study proposes a framework that potentially explains the roles of torque and sensation in pinch force. A review was done on these factors followed by a literature synthesis which categorised them into sub-factors. The sub-factors were combined to output a framework that explains the mechanisms of their interactions. This framework enriches the knowledge on pinch force levels for reduced injury risks by identifying preliminary factors that may influence pinch force. It can potentially be used to improve the effectiveness of manufacturing tasks. Although further research on it is required, it still provides researchers with more factors to consider for studies on occupational risks and injuries. With this framework, researchers can potentially improve predictions on functional outcomes in precision manufacturing tasks.

13 October 2021 in Inventions
Verified
Journal Article
Open access
PDF file
HCHou Yip Cheng
Hou Yip Cheng
Poh Kiat NgPoh Kiat Ng
Poh Kiat Ng
Robert Jeyakumar NathanRobert Jeyakumar Nathan
Robert Jeyakumar Nathan
ASADI SAPTARI
ADI SAPTARI
YNYu Jin Ng
Yu Jin Ng
KNKim Yun Ng
Kim Yun Ng
Foldable furniture is a trend of the modern furniture industry. However, apart from limitations attributed to multifunctionality and space saving characteristics, a complete design process documentation of foldable furniture is uncommon in furniture research. This study aims to develop a space-saving multipurpose table for improved ergonomic performance. Features and functions are extracted from research articles and patents for concept generation. The final concept is modelled using Autodesk Inventor Professional 2019. Mechanical simulations are done to confirm the structural integrity of the invention before prototyping and testing. The tests accounted for usage efficiency, space and usability. Using Minitab 19, the experimental data are analysed with t-tests. The survey data are analysed using Spearman’s correlation test via IBM SPSS Statistics version 21. Participants were able to complete tasks around 1.1–1.5 times faster with the proposed invention than with single-function furniture items. The amount of space occupied with the proposed invention was approximately 25–80% lesser than with the single-function furniture items placed together. The survey analysis demonstrated that there was a strong, positive and significant correlation between space saving effectiveness and ergonomic performance. Further developments to transition this invention to its commercialisation phase should be done to facilitate daily living domestic activities of society at large.

2 December 2022 in Forests
Verified
Journal Article
Open access
PDF file
ZPZhi Yuan Phuah
Zhi Yuan Phuah
Poh Kiat NgPoh Kiat Ng
Poh Kiat Ng
BLBoon Kian Lim
Boon Kian Lim
Robert Jeyakumar NathanRobert Jeyakumar Nathan
Robert Jeyakumar Nathan
YNYu Jin Ng
Yu Jin Ng
YJA YeowYJA Yeow
YJA Yeow
Every piece of furniture has a certain lifespan. Most furniture is eventually thrown away and ends up in landfill, thus polluting the environment. The idea of repurposability, where a product is used for another purpose at the end of its useful life, was developed to solve this problem. While there have been studies on the sustainability and innovative design of children’s furniture, these studies have not considered factors such as inventiveness and repurposability. This study aimed to conceptualise inventive and repurposable children’s furniture. Five concepts are proposed based on a synthesis of the patent literature, existing products and academic journals. These concepts are evaluated to determine which concept best meets eleven improvement requirements, which include improved aesthetics, cost, simplicity, manufacturability, functionality, comfort, ease of repurposing, durability, safety, sustainability and inventiveness. The result is that the invention can be used as a crib, highchair, bed safety rail, chair, pull-up bar, walker and toilet attachment. The concept is also inventive because (1) it has a large number of unique combinations of repurposable functions; (2) it has a unique shape and design that facilitate the repurposing process from one function to another; (3) it has a simple design so that users can transform the functions with ease. While retaining the added value of many repurposed functions, the extended life of this invention reduces consumer spending and saves space. This concept reduces waste and the consumption of natural resources. Further studies are needed to ensure that the concept meets all technical requirements and specifications for children’s furniture, including usability and safety.