Background: In this paper, we examine how social media influencers can influence visit intention, especially in the case of Raffi Ahmad and Nagita Slavina, a top influencer who by 2 September 2021 had reached 21.3 M subscribers on YouTube and 54.9 m followers on Instagram with an engagement rate of 0.42%. The focus of this study is Generation Y or Millennials (born 1981–1996) and Generation Z (born 1997–2012). Design/methodology/approach: Snowball sampling was performed to arrive at a representative group of Millennials. Data analysis was performed using hierarchical likelihood via structural equation modeling. Findings: The study results are helpful for a comprehensive understanding of factors affecting visit intention. Effects of the study results summary, tourists from Generations Y and Z are thriving within the internet of things and the digital age, an era in which information can be accessed via various forms of technology across multiple platforms. Practical implications: We discuss and identify the relative importance of each factor through the use of logistics with variational approximation and structural equation models using hierarchical likelihood. Originality: The technique we use is an integrated and extended version of the structural equation model with hierarchical likelihood estimation and features selection using logistics variational approximation.
Purpose – This study aims to explore the perception of local society regarding the government’s hosting of a large-sport event such as the MotoGP in Indonesia, using social exchange theory such as economic, social, cultural, and environmental aspects to support tourism development and destination image. Design/methodology – This study provides the locals’ perception of the large-sport events of MotoGP Indonesia in 2022 using a quantitative approach through Structural Equation ModelPartial Least Square (SEM-PLS). Findings – The results indicate that economic, social, and cultural perceptions significantly support tourism development and destination image in Indonesia. However, environmental perceptions were not significant and did not support the hypothesis that they support tourism development. Therefore, it can be concluded that this significant event can contribute to the development of tourism and destination image in Indonesia. Originality of the research – To the best of the authors’ knowledge, this is the first study to examine the mega sporting event and tourism destination using multiple indicators, such as economic, social, cultural, and environmental. In addition, this is the first study to examine the host perception of the MotoGP mega sporting event in Indonesia.
6 October 2023 in Journal of Law and Sustainable Development
Objective: The aim of this study is to analyzed the economic impact of tourism development in Mandalika as one of Super Priority Tourism Destinations Program to local communities. Theoritical Framework: This study explores the economic impact from sustainable tourism development. Sustainable tourism development suggest to give more impact to the local community. Method: This study is conducted using qualitative method. Data collection was carried out through observation, interviews and focus group discussion. The collected data will be organized into data categories and analyzed by studying all the collected data, coding the data based on the theme, and interpreting the meaning of the theme to answer the problems according to the research objectives. Sources used in this study are from local community, which consist of tourism industry, supporting industry and local society Findings: The results of this study indicate that there are direct and indirect economic impacts on the local community's economy, both in the core and buffer tourism zones.
Pelaksanaan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk memperkenalkan konsep pengembangan pariwisata berkelanjutan di desa wisata. Kegiatan PKM ini dilakukan dengan metode Hand-ons Methods dimana metode ini mengharuskan peserta pelatihan untuk ikut berpartisipasi aktif dalam proses pelatihan maupun pendampingan yang melibatkan masyarakat, pemerintah desa, Badan Permusyawaratan Desa (BPD), Pokdarwis, bumdes, karang taruna, lembaga adat, pengelola homestay, pemandu lokal, pelaku UMKM, Babinsa, Bhabinkamtibmas, hingga kepala dusun. Berdasarkan kegiatan sosialisasi dan pelatihan yang telah dilaksanakan menghasilkan kepedulian para pemangku kepentingan yang ada di Desa Wisata Genggelang yang lebih peduli terhadap kegiatan pariwisata yang akan mempertimbangkan dampaknya terhadap sosial budaya, ekonomi, dan lingkungan.
About Me
Achlan FR is a lecturer at Tourism Polytechnic of Lombok, Indonesia.
Achlan FR is a lecturer at Tourism Polytechnic of Lombok, Indonesia.