This case focuses on entrepreneurship and small businesses among immigrant communities in Canada. The Persian Rug story tells the story of two Persian immigrants to Canada who established the ‘The Persian Rug’ store by illustrating their interesting migration and settlement journey that has contributed to the vibrancy of a multicultural Canadian society. The case emphasizes various small business-versus-entrepreneurship characteristics and the opportunities and challenges associated with a business start-up in foreign territories. The notion of social embeddedness and forms of capital plays a key role in understanding the entrepreneurship process for these Persian migrant entrepreneurs.
3 July 2025 in International Journal of Spa and Wellness
Purpose – This research aims to obtain an in-depth understanding of medical tourists’ segments and the variations that exist within them as tourists and patients. Design/Methodology/Approach – A data-driven segmentation approach using the two-step c...
The case opens by focusing on the baby care industry, particularly the environmental aspects of the disposable baby diaper. Clean Bamboo is presented as an innovative baby diaper concept that blends entrepreneurship and sustainability through the story of the mother and entrepreneur Reina Monsour. From another perspective, the case illustrates Baby Bamboo as a solution that adapts to the evolving needs of today's motherhood, which demands babies' health, convenience, efficiency, and a heart set on Mother Earth. Underpinned by Schumpeter's entrepreneurial innovation five pillars and the life cycle assessment of the disposable baby diaper, the discussions cover the origin, concept, production, and waste management of Clean Bamboo, showcasing the innovative sustainable solution it brings to the Middle East. This case provides insight to educators and scholars on innovative start-ups in the baby care industry in the MENA region. Additionally, it enables readers from the academic and corporate realms to project growth strategies and implications for new start-ups.
Internship programs are integral to bridging the gap between academic education and the professional work environment for business students. Despite efforts by both academic institutions and employers to facilitate a smooth transition, students continue to encounter significant challenges. This study examines the experiences of business undergraduate students at two universities in the UAE, drawing on semi-structured interviews with 56 participants. The research explores the personal, technical, and environmental challenges faced by interns, as well as the importance of family and institutional support. Grounded in organizational socialization theory and the social learning approach, the ensuing thematic analysis highlights key issues such as the misalignment between students' expectations and assigned tasks, financial burdens from unpaid internships, and the need for stronger workplace integration. These findings underscore the necessity for enhanced collaboration between universities and industry to better align roles, set realistic expectations, and address financial challenges.