Kinga Emese Zsidó, lecturer, PhD degree in Business and Management, at the Faculty of Economics and Law, „George Emil Palade” University of Medicine, Pharmacy, Sciences and Technology of Targu Mures, Romania, where she holds seminars and courses for different disciplines, eg Economic and Financial Analysis, Quality Management, Enterprise evaluation, Micro-, and Macroeconomics. Her articles have been published in various international journals, such as Sustainability, British Food Journal, Educational Sciences, Proceeding of the International Conference on Business Excellence, Procedia Economics and Finance, Cross-Cultural Management Journal, Apstract, Forum on Economics and Business, and others.