Background and Objectives: Drug-coated balloon (DCB) angioplasty is a brief-contact endovascular drug-delivery technology in which efficacy must be generated during a single balloon inflation. Unlike drug-eluting stents (DES), DCBs have no permanent scaffold or polymer reservoir; they must preserve coating integrity during delivery, release drug at balloon-vessel contact, transfer drug into the arterial wall, and sustain biologically meaningful mural exposure after device removal. This review examines coronary DCBs as engineered platforms in which drug physicochemistry, excipient function, coating morphology, mechanical stability, balloon-vessel contact, tissue pharmacokinetics, and lesion substrate jointly shape angiographic and imaging response. Materials and Methods: By integrating bench coating-stability studies, computational delivery models, porcine pharmacokinetic and downstream-response studies, intravascular imaging, randomized clinical trials, and meta-analyses, this review proposes a platform-focused mechanistic framework. Results: DCB performance should not be interpreted as a simple drug-class effect. Devices carrying the same antiproliferative agent may differ because of coating cohesion, particle loss, excipient chemistry, adhesion switching, carrier design, dose density, release trigger, and temporary tissue-reservoir formation. Paclitaxel has physicochemical features favorable for brief-contact delivery, whereas limus-based balloons generally require more explicit delivery engineering through crystalline, nanoparticle, phospholipid, porous-infusion, or micro-reservoir architectures. Coating survival during tracking, triggered release, wall apposition, tissue deposition, intramural distribution, retention kinetics, and lesion preparation are treated as upstream determinants of late lumen loss, binary restenosis, late lumen enlargement, remodeling, and repeat revascularization. Conclusions: However, performance remains platform-specific rather than drug-class determined. The aim is not to provide a clinical algorithm, but to clarify how device engineering and lesion context shape the angiographic and imaging phenotype of contemporary coronary DCB therapy.