Retrospective data extraction from two complementary mortality datasets determined the descriptive epidemiology and population rates in unintentional drowning deaths at surf beaches (n = 129). The annual average crude surf beach drowning rate was 0.28 per 100 000 population for males and 2.36 per 100 000 population for international tourists. The study generated hypotheses for risk assessment to assist intervention: adult males, international tourists, people with cardiovascular conditions, and exposure to rip currents.

To document patterns of water exposure at surf beaches by gender and identify factors that predict bather confidence to return to shore if caught in a rip current. Recreational surf beach bathers (N=406) provided self-completed data on water exposure patterns, surf activity behaviours and potential drowning risk and protective factors. Relative to females, males visited surf beaches more frequently, expected to spend longer in the water and in deeper water, and more often bathed after using alcohol (p<0.05). Confidence to return to shore if caught in a rip current was predicted by confidence to identify a rip current, self-rated swimming ability, gender, times visited any beach, and age in a standard linear regression model (adjusted R(2)=0.68). The study supports explanations that high male drowning rates result from more frequent exposure to water than females at high situational risk levels. Controlled studies are required to determine the role in drowning of overconfidence, swimming ability, surf experience, floatation devices and response to sea conditions.

Increasingly sophisticated and price conscious consumers have combined with forces of globalisation and electronic commerce to create new challenges for travel agents. To maintain efficiency and profitability, travel agents need to know the links between service quality and customers' willingness to pay more (WTPM). These links are explored through measuring customer perceptions (N = 122) of service quality, loyalty and WTPM. The results revealed firstly that while many consumers were able to pay more for travel services, fewer were willing to do so. Secondly, overall service quality and its underlying dimensions were positively associated with selected WTPM items. These findings support and extend previous studies on the service quality-behavioural intentions link and provide practical implications for the travel industry in relation to a differentiated price and service strategy.