Due to an increasing number of issues such as climate change, sustainable development has become an important theme worldwide. Sustainable development is inseparable from technological innovation. Only by making technological breakthroughs can we ensure the overall integration of economic development and environmental protection. Here, based on China’s inter-provincial panel data from 2006 to 2019, we examine the relationship between green technological innovation and carbon dioxide (CO₂) emissions in 30 provinces (excluding Hong Kong, Macao, Taiwan, and Tibet) and sub-regions (eastern, central, and western China) in China using a space panel econometric model based on the STIRPAT equation. Additionally, we use geographic information analysis methods to analyze the spatial pattern and evolution characteristics of CO₂ emissions. Our major finding is that, from the perspective of the whole country, green technology innovation has a negative correlation with carbon emissions, but the effect is not obvious. In addition, from the regional sample, green technology innovation in the eastern and central regions can effectively reduce carbon emissions, while in the western region, green technology innovation can promote carbon emissions in the province. At the same time, the research results show a strong spatial spillover effect of inter-provincial carbon dioxide emissions, and the progress of green technology in neighboring provinces has a negative impact on carbon emissions in their own provinces. Therefore, cross-province policies and actions for reducing carbon emissions are necessary. Additionally, our results show that carbon-emission driving factors, such as economic development, industrial structure, energy consumption structure, and population, have a significant positive effect on carbon dioxide emissions. Based on the above research results, we put forward corresponding policy recommendations.

With the disclosure of ESG, the investment related to ESG disclosure has increased, and the trend of changes in intangible capital has shown an “inverted S-shaped” curve. The research shows that, in the initial stage of investment in ESG construction, new ESG investments increase intangible capital. With the increase in ESG investment and the advancement of time, the positive effect of the increase in ESG scores on intangible capital begins to appear and gradually offsets the cost of ESG investment. However, when the ESG score of a company is raised to a certain level, the marginal effect of continuing to increase ESG investment will reduce the increase in intangible capital.

With the development of mobile internet, Chinese farmers have started to access diversified information through social media, on one hand, based on breadth of information. On the other hand, as most farmers still live in rural areas, their socio-economic characteristics and lifestyles are in homogeneous acquaintance social network relationships, i.e. interpersonal interactions in offline homogeneous networks are still considered as the way for farmers to access homogeneous information (breadth of information depth). Based on social capital theory, social networks are structural social capital where trust and reciprocity are known as a relational social capital. Further, this study divides structural social capital into connective social capital (social media access to information) and bonding social capital (offline interpersonal interaction access to information) based on the differences in their information sources. The empirical study finds that structural social capital has a positive impact on farmers’ environmental knowledge acquisition which influences their environmental behavior. In addition, relational social capital (trust and reciprocity) plays a mediating role in the influence of structural social capital on farmers’ environmental behavior.

As the essence of livestream e-commerce is social commerce, building a livestream brand community and attracting brand followers are the key aspects to achieving sustained revenue. For many companies, inviting celebrities has become a shortcut to attract new followers. Considering the unsustainability and high cost of the celebrity host mode, some companies switched to using their own branded broadcasters to attract followers. However, as branded broadcasters lack a fan base, choosing the suitable broadcaster type has become a challenge in livestream e-commerce. The motivation of consumers to follow brand livestream accounts is mainly to obtain potential value by embedding them in social networks. Therefore, based on motive theory, this research explores how different broadcaster types affect consumer’s intention to follow a livestream brand community. Results from the analysis of secondary data from livestream platforms and two laboratory experiments reveal that (1) celebrities contribute more to consumer’s intention to follow than branded broadcasters, and utilitarian (vs. hedonic) products can strengthen the effect of branded (vs. celebrity) broadcasters on attracting potential followers. (2) Moreover, branded (vs. celebrity) broadcasters can promote consumer’s intention to follow a livestream brand community by satisfying consumer’s need for informational (vs. emotional) value during utilitarian (vs. hedonic) product evaluation. This research analyzes the differential effects of different types of broadcasters on livestream brand community building. The findings can deepen the understanding of the consumer’s behavior of following brand livestream communities and provide companies with suggestions on broadcaster selection in livestream e-commerce.

In an effort to reduce environmental pollution and energy consumption, the Chinese government strongly promotes the usage of electric vehicles. However, studies focusing on assessing consumers’ willingness to pay (WTP) for electric vehicles (EVs) are limited in the country. This research aims to address this research gap by examining influencing factors of consumers’ WTP for EVs in the Chinese perspective. Combined with the existing consumers’ intention factors, the current study further contributed by augmenting the theoretical framework of the Theory of Planned Behavior by including three new dimensions (performance expectancy, information loaded, and perceived risk) to comprehensively analyze the willingness of Chinese consumers. Analysis is performed on survey data from 498 consumers using EVs in Beijing, China. To evaluate formulated hypotheses, structural equation modeling approach is employed. Empirical findings reveal that environmental knowledge and performance expectancy positively and significantly influence behavioral intention. In contrast, overloaded information has a negative impact on behavioral intention. Moreover, subjective norms are significantly and positively related to behavioral intention. The research outcomes further disclose that perceived risk is positively and significantly related to behavioral intention. Finally, behavioral intention has a significant and positive association with WTP for EVs. The study contributes to the literature on sustainable consumption behavior and provides academics and practitioners with essential future directions.

This study used a 2 × 2 experimental design to explore the effects of message type (non-narrative vs. narrative information) and social media metrics (high vs. low numbers of plays) of low-carbon-themed social media short videos on people’s willingness to protect the environment. Subjects completed questionnaires after viewing short videos that contained different message types and social media metrics, and a final sample of 295 cases was included in the data analysis. The study found that, while the type of information (i.e., non-narrative or narrative) of the low-carbon-themed social media short videos had no direct effect on people’s willingness to protect the environment, its indirect effects were significant. These indirect effects were achieved through immersion experience and social influence. Subjects who watched narrative videos had a higher level of immersion experience, which in turn was significantly and positively correlated with environmental intention; meanwhile, those who watched non-narrative videos experienced a higher level of social influence, which in turn was significantly and positively correlated with environmental intention. In addition, subjects who viewed high-volume videos experienced a more positive effect on their willingness to protect the environment. This study explored how message design could promote subjects’ perceptions and positive attitudes towards environmental protection, with important managerial implications.