Shiyong Zheng, associate professor and senior engineer at Guilin University of Electronic Technology, as well as a post-doctoral researcher of Hainan University, received his PhD in marketing management from Wuhan University in 2019, a master’s degree in Computer Application Technology from Guilin University of Technology in 2010, and a bachelor's degree in Computer Science and Technology from Guilin University of Technology in 2007. His research interests include network marketing, consumer behavior, tourism management, enterprise management, data mining, etc. He has published more than 50 articles in conferences and journals, including Nankai Business Review, Journal of Marketing Science, Journal of Contemporary Marketing Science, Journal of Environment Management, Thermal Science, Journal of Coastal Research, Sustainability, etc. He is the International Cooperation Committee Secretary-General of IETI (International Engineering and Technology Institute), a member of IRIEM (International Research Institute for Economics and Management), and is also a member of IDSAI (Institute of Data Science and Artificial Intelligence). At the same time, he is also an expert at the Natural Science Foundation of Guangxi.