This study proposes a new model of technology adoption in a mobile wallet application context, which includes the provider’s reputation and profession, trust, perceived value, and security of mobile wallet applications. Based on a survey of 382 users, a structural model was verified. A multi-group analysis was conducted to verify the moderating impact of the provider’s profession. Our results confirm the impact of the provider’s reputation on trust and perceived security; both verified as antecedents of the continuance intention. Besides, the provider’s profession moderates the impact of reputation on trust. The study suggests that mobile wallet application providers focus on reputation in their communication strategy to build and maintain trust. In addition to the moderating role of the providers’ profession, verifying provider’s reputation as a factor enhancing the trust and perceived security of the mobile wallet application constitutes the main originality of this paper.

In an era of growing competition in the healthcare market, adopting a patient-centered approach is mandatory for the survival and growth of any public or private hospital. This requires a better understanding of patients’ behavior and an increased focus on satisfying their needs and expectations. This paper was developed in this context and aims to study the main drivers of patients’ behavioral intentions. A conceptual model was proposed, highlighting the linkages between service quality, doctors’ reputation, patients’ trust, service value, and patients’ behavioral intentions. To examine the different research hypotheses, a quantitative study including 242 patients was conducted in Saudi Arabia using the convenience sampling method. The smart PLS approach was used to test the measurement and structural models. The findings indicated that trust and service value positively affected patients’ behavioral intentions. Trust in the healthcare provider was positively affected by two dimensions of service quality: healthcare provider concern and physician concern. Trust in doctors was found to be positively related to the reputation of the doctor. Service value was positively influenced by the convenience of the healthcare process, healthcare provider concerns, and doctors’ reputations. This study is original because it is among the few studies that investigate patients’ behavioral intentions toward healthcare services in a developing country (Saudi Arabia). Furthermore, it is among the rare studies to examine the role of doctors’ reputations in service values. The findings would offer meaningful implications for practitioners in the healthcare market for maintaining relationships with their patients.

Purpose: This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach: A web survey was conducted to gather data from 325 Saudi participants, which was analyzed using structural equation modeling. Findings: The findings showed that performance expectancy significantly influences all three perceived values (social, emotional and price), while effort expectancy significantly affects only the emotional value. Both price and emotional values significantly influence attitudinal loyalty, which, in turn, leads to behavioral loyalty. Additionally, habits significantly moderate the relationship between performance expectancy, effort expectancy and perceived values as well as the relationship between price value and attitudinal loyalty. Practical implications: Developing a marketing strategy that distinguishes a food delivery application brand through unique perceived values that promote user loyalty is a potentially effective way to strengthen its competitive advantage. Additionally, segmenting the market based on user habits can significantly enhance the customization of offers. Originality/value: This study contributes to the literature by re-specifying the prior technology adoption, acceptance and use perspectives while examining the perceived values of food delivery application brands as dependent variables and habit as a moderating variable.