Zohra Ghali

Prof. Zohra Ghali

Business Admnsitration, Saudi Electronic University, Riyadh, Ar Riyāḑ, Saudi Arabia
+1
orcid

Research Focus & Metrics

Academic Career Length

11Years (2016-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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27 December 2023 in Journal of Retailing and Consumer Services
Verified
Journal Article
Closed access
Zohra GhaliZohra Ghali
Zohra Ghali
RRRaouf Ahmad Rather
Raouf Ahmad Rather
IKImran Khan
Imran Khan


11 January 2021 in Journal of Decision Systems
Verified
Journal Article
Closed access
Zohra GhaliZohra Ghali
Zohra Ghali
Customers’ e- loyalty becomes critical to a company’s survival and profitability with the recent growth in e-commerce. Developed in this context, this paper aims to test the motives of e-satisfaction and e-trust, which predict customers’ e-loyalty towards e-banking services. The study focused mainly on motives such as security/privacy, responsiveness, website design, and convenience. An empirical study was conducted with 237 customers of 30 retail banks in Saudi Arabia. The structural equation modelling method was used to test the research hypotheses. The findings show that both e-satisfaction and e-trust stimulate e-loyalty. These two variables are predicted by security/privacy and convenience. However, responsiveness and website design are found to have a significant influence on only e-satisfaction. This study contributes to the knowledge on determinants of e-loyalty in e-banking. The findings provide clear directions for practitioners to build durable relationships with their e-customers by improving their trust and satisfaction towards their e-services.

1 July 2022 in Sustainability
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Journal Article
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Zohra GhaliZohra Ghali
Zohra Ghali
The growing evidence of rapid urbanization and fast growth of consumption is forcing policymakers and researchers to play an active role in reducing sustainability burdens and preserving environmental wellness for future generations. Considering that environmental degradation interests people around the world and that the existent literature shows limited research works conducted in developing countries, this paper aims to investigate some predictors of environmentally conscious consumer behavior through a study conducted in a developing country (Tunisia). A conceptual framework was developed as an extension of the theory of planned behavior (TPB) and aims to shed light on the direct relationships between environmentally conscious consumer behavior and its predictors, which are environmental concern, perceived consumer effectiveness, and willingness to be environmentally friendly. The moderating roles of cultural factors (collectivism, long-term orientation) in these relationships were also examined. The findings of quantitative data collected through a web survey and analyzed through the structural equation modeling method (SEM) revealed that environmental concern, perceived consumer effectiveness, and willingness to be environmentally friendly are important motives for environmentally conscious consumers’ behavior. The cultural factor collectivism significantly strengthens the relationships between environmentally conscious consumer behavior and its predictors. The moderating role of long-term orientation is also positive but too weak. This study is among the few studies that adopt TPB in the context of environmental conscious consumption and examine the direct relationships between behavior and its predictors without the mediation of intention. It also extends the TPB by assessing the moderating role of cultural factors. The results of this study offer relevant managerial recommendations for marketers to promote favorable attitudes toward environmental issues and implement relevant strategies to the benefit of the environment and people. Understanding the moderating role of culture can also help managers to promote environmentally conscious behaviors in other countries.

26 June 2024 in Technology in Society
Verified
Journal Article
Closed access
Zohra GhaliZohra Ghali
Zohra Ghali
RRRaouf Ahmad Rather
Raouf Ahmad Rather
Rabab Ali AbumallohRabab Ali Abumalloh
Rabab Ali Abumalloh
Zahed GhaderiZahed Ghaderi
Zahed Ghaderi
MNMuhammad Zahid Nawaz
Muhammad Zahid Nawaz
DJDhouha Jaziri
Dhouha Jaziri

13 November 2021 in Vision: The Journal of Business Perspective
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Journal Article
Open access
PDF file
Zohra GhaliZohra Ghali
Zohra Ghali
AAAmina Amari
Amina Amari
FJFakher Jaoua
Fakher Jaoua
The aim of this study is to better understand the effect of flexible working arrangements (FWAs) on three academics’ outcomes, which are work pressure, work–life conflict and satisfaction during the ongoing COVID-19 pandemic. A quantitative approach using probability-sampling technique was performed to collect the data. A total of 132 responses were considered in this study. The sample includes academics from Middle East and North Africa region. This research used the method of partial least squares to test the research hypotheses. The findings showed that there are significant effects between flexible working-time arrangements, work pressure, work–life conflict with academics’ satisfaction. Yet, both work pressure and work–life conflict do not have moderator roles on the relationship between FWAs and academics’ satisfaction. The research results could be applied by university human resources’ managers seeking to introduce flexible schedules in the workplace in the context of uncertainty. The study makes a novel contribution to the effect of flexible schedules on the attitude of academics during a health crisis (COVID-19).