Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

Research purpose. Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural direction of the society should be built on the basic principles of inclusion, equality, participation and availability with the help of marketing and marketing communication. The aim of the contribution is, on the basis of the data database of culture, which is implemented by institutions under the authority of the Ministry of Culture of the Slovak Republic, to determine the use and sustainability of non-periodical publications registered in libraries in the Slovak Republic, which should lead to the creation and maintenance of mutual understanding between them and the public with the ultimate goal of supporting knowledge the society's potential. Design / Methodology / Approach. The object of the research werw 1738 libraries of the Slovak Republic, using the statistics for period 2016-2020. We used eighteen fifferent indicators, such as „active library services users“, „library visitors“, etc. Findings. There is a strong statistical dependence based on the obtained results for the research questions and the multiple correlation dependence between the number of libraries and indicators such as the number of book units, the number of loans, and the number of visitors. Because of this, it was possible to outline new recommendations to support the sustainability and development of public libraries in the Slovak Republic. Originality / Value / Practical implications. Through the continuous generation of knowledge and data in this area, the research activity and results of this work could contribute to increased awareness of the importance of culture and the building of the society's good reputation. By developing a public relations communication tool, public administration institutions could significantly contribute to the development of knowledge potential not only in the Slovak Republic. This requires building relationship management and strengthening the communication of the investigated institutions towards the public with the intention of strengthening these ties.

The labelling of tourism accommodation services profoundly influences consumer behaviour and decision-making processes. Many consumers view labelling as a subjective assurance of the quality of services provided and are willing to pay a premium on the basis of the level of quality indicated by these labels. This paper’s main goal is to highlight the critical importance, emotional perception, and potential implications of labelling tourism accommodation services within the Slovak Republic’s particular context and the V4 countries. Considering this, the research employed a combination of secondary data and field research, incorporating both quantitative and qualitative methodologies. Data analysis utilises fundamental statistical techniques as well as more advanced methods, such as eye trajectory analysis, emotional valence analysis, and emotional arousal analysis. These methods, which fall under the domain of biometric measurement of emotions and consumer neuroscience, are essential for obtaining a comprehensive understanding of the data. The findings indicate that labelling accommodation services significantly affects consumer behaviour and has an important effect on what decisions are made regarding commodities associated with tourism. Providers of tourism services across various countries are continuously searching for effective ways to label accommodation services that are not only uniform and memorable but also perceived as reliable indicators of service quality. The insights gained from this study, achieved through the application of relatively underutilised methods, significantly enhance our understanding of the importance and relevance of accommodation service labelling. They offer valuable information on the emotional responses elicited by different types of signage, identify the intrinsic appeal of various signage elements, and highlight indicators of emotional arousal. Moreover, the study underscores the importance of strategic signage placement within service environments, employing eye trajectory analysis and the creation of heatmaps to demonstrate how prominently displayed signage can influence consumer perception and engagement. This expanded understanding provides practical implications for designing more effective tourism accommodation labels and marketing strategies.

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

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