Regional product labelling can help develop regional business activities, especially with traditional regional products. Their general popularity is a significant source of income for less-developed regions. The Gemer-Malohont region is an economically underdeveloped area with a high unemployment rate. The subject of the survey was focused on regional food products that are made by small farmers. The analysis was carried out using data from a questionnaire survey on the period April–July 2017 in each of the region’s districts. The results obtained by the questionnaire survey were processed with the use of statistical methods (two-step cluster analysis, radar chart, box-plots, regression analysis) using Microsoft Excel and the IBM SPSS Statistics 23 software. We divided consumers into two groups—knowledgeable regional food purchasers and priced-oriented consumers—based on their preference for regional food and through cluster analysis. We show that the more developed regions (Rimavská Sobota and Rožňava) show a higher rate of purchase of regional foods. Less-developed regions (Poltár, Revúca) are represented by lower-income consumers for whom the food price is the decisive criterion. Local residents of backward regions should pay attention to domestic food and local small farmers who are tools for the creation of local capital and local development.

The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.

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The aim of the study is to quantitatively analyze and confirm the existence of a relationship of direct and indirect dependence between the number of crimes committed, or the number of persons sentenced, as the case may be, and selected factors such as expenditure on education, educational structure of population, average length of study and unemployment rate (which is directly related to education). Fulfilment of the aim assumes validation of the research assumption in the form of a hypothesis, the source of the hypothesis being partial theories of a relationship between education and crime. The hypothesis assumes the existence of a relationship of mutual direct non-linear and linear dependence between selected factors. The object of quantitative analysis is a sample from 15 EU countries. The key methods of scientific research are the methods of classification analysis, comparison and abstraction in the formation of a theoretical and methodological framework for addressing the issue; methods of quantitative analysis using statistical methods for processing and evaluation of information in validation of the hypothesis in the application section of the study and methods of synthesis and partial induction in drawing conclusions of the research. Specification of education as the public sector branch of key importance from the viewpoint of society development by public investments for its protection from sociopathic behaviours and particularly crime is an expected benefit. The contribution is an output of the sub-project KEGA 037 UMB - 4/2013 Innovative Study Programme Social Economy and Entrepreneurship.

Research purpose. Cultural heritage in movable or immovable form contributes with its tools to the creation of a coherent and inclusive society. The cultural direction of the society should be built on the basic principles of inclusion, equality, participation and availability with the help of marketing and marketing communication. The aim of the contribution is, on the basis of the data database of culture, which is implemented by institutions under the authority of the Ministry of Culture of the Slovak Republic, to determine the use and sustainability of non-periodical publications registered in libraries in the Slovak Republic, which should lead to the creation and maintenance of mutual understanding between them and the public with the ultimate goal of supporting knowledge the society's potential. Design / Methodology / Approach. The object of the research werw 1738 libraries of the Slovak Republic, using the statistics for period 2016-2020. We used eighteen fifferent indicators, such as „active library services users“, „library visitors“, etc. Findings. There is a strong statistical dependence based on the obtained results for the research questions and the multiple correlation dependence between the number of libraries and indicators such as the number of book units, the number of loans, and the number of visitors. Because of this, it was possible to outline new recommendations to support the sustainability and development of public libraries in the Slovak Republic. Originality / Value / Practical implications. Through the continuous generation of knowledge and data in this area, the research activity and results of this work could contribute to increased awareness of the importance of culture and the building of the society's good reputation. By developing a public relations communication tool, public administration institutions could significantly contribute to the development of knowledge potential not only in the Slovak Republic. This requires building relationship management and strengthening the communication of the investigated institutions towards the public with the intention of strengthening these ties.