Alexandra Zamfirache is an Associate Professor at the Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov. She has a Ph.D. in Marketing, with the topic of her thesis being "Marketing strategies and policies used in educational marketing. Case study: higher education in Romania". The courses she is teaching include logistics, marketing management, promotional techniques and business ethics. Her main fields of scientific interest and research are: Marketing research, Logistcs, Management, Sustainability. She has published scientific articles in academic journals indexed in international databases.