Major companies in the global market have made significant investments in artificial intelligence-assisted technology to increase the value of their products and services, which gives the implementation of artificial intelligence an extremely important role. Starting from these premises, the authors set out to evaluate the transformation level of companies in terms of adopting technology based on artificial intelligence according to their level of digital maturity. For this purpose, qualitative research was used by deploying the inductive method, which allowed five distinct categories of companies with unique characteristics to be identified, generating an interval scale that illustrates the level of digital maturity and the ability to adopt and implement viable solutions based on artificial intelligence technology. This paper, in addition to identifying the digital transformation level of companies, offers solutions and recommendations for addressing the challenges encountered by the business environment, thus contributing to the understanding and development of strategies adapted to each situation that may appear on the market.

Sustainable development is a constant and a necessity of daily life in the restaurant industry. The restaurant industry has high consumptions of energy, water, detergents, and consumables, together with tremendous food waste. The COVID-19 pandemic highlighted many acute sustainable development problems. In this context, this article analyzes the practices identified by restaurant managers that define their responsible behavior, and the significant changes made towards sustainability during the COVID-19 pandemic. This article presents the results obtained through qualitative research, carried out by semi-directive in-depth interviews, conducted with 56 restaurant managers from Romania. The answers obtained are based on five topics of discussion highlighting the managers’ growing interest in finding solutions to counteract negative effects on the environment, to ensure the wellbeing of customers and employees, and to increase the profitability of their company. The results obtained from the research reflect the thoughts and actions of restaurant managers in Romania, contributing to the body of knowledge in the understanding of sustainability practices in the foodservice sector.

A detailed analysis of non-financial and sustainability reporting may indicate companies’ attention to and responsibility regarding environmental, social, and economic aspects. This article investigates the correlation between environmental performance as a non-financial metric and financial performance. Simultaneously, it identifies the categories of environmental information provided by companies and the implicit responsibility with which they address environmental protection issues. Data were collected from the sustainability reports of 668 companies in Romania for the 2019–2021 period. The study uses, on the one hand, a diagnostic analysis method (the grid method) to determine the environmental performance (environmental score) of the companies. On the other hand, it uses a linear regression model to test the correlation between environmental performance and financial performance (including a tolerance analysis to identify multicollinearity, forward variable selection, backward variable selection, and the Durbin-Watson test). The study’s findings underscore a positive correlation between environmental non-financial performance and financial performance. In particular, high turnover and advanced age of the company are associated with high non-financial performance.

Among the most important factors that favor the development of a sustainable business environment are the sources of financing and the skills developed by the higher education system, according to recent studies. To align with these, several universities have started providing entrepreneurship knowledge. Are these sufficiently well-known by the students in Romania? The current paper aims to carry out an in-depth analysis of concepts. The primary objective of this study is to explore the most relevant sources of entrepreneurial financing in the context of a sustainable entrepreneurial higher education. For such an endeavor, quantitative research was conducted, being designed and distributed through a questionnaire. Data were collected from a sample of 285 students of Transilvania University in Brasov interested in entrepreneurship. Results indicate that the main sources of entrepreneurial financing are retained earnings/profit, personal sources, supplier credits, European funds, loans (bank credits), leasing, and business angels. Evidence shows that most respondents assert great confidence in European funds. Notably, the entrepreneurial qualities of the founder are one of the enablers of a successful and sustainable business. Additionally, this research opens new ways of collaboration between the academic and the business environment to better train future professionals in the economic field.

This paper aims to provide an in-depth analysis of the knowledge of and access to funding sources in the context of sustainability. Additionally, it seeks to analyse the perspectives and intentions of entrepreneurs regarding the use of such sources in the future. For this purpose, quantitative research was conducted, and data were collected from a sample of 267 respondents, companies operating in the Central Region of Romania. The evidence indicates that reinvestment of profits is the most commonly used funding source, followed by bank loans and leasing. The least-used and least-known funding source are Business Angels. Among the conclusions of the study, the demonstration of the link between the level of use of the funding sources, which moderates the close relationship between sustainability and the financial performance of a company, is noteworthy. Ultimately, this research opens new ways for collaboration between the academic environment, government, and local authorities. The results can be beneficial for stakeholders at both the micro- and macroeconomic levels interested in the sustainable development of the SME sector.

Due to the economic changes in recent decades, the purchasing behaviour of consumers has significantly shifted. Buyers are no longer just seeking a place to shop but also experiences to live through. This study aims to conduct an in-depth analysis of the differences in behaviour and shopping experiences in online versus offline environments, specifically within malls. To achieve this, a quantitative marketing research was conducted, collecting data from a sample of 1030 respondents. The study results indicate that respondents perceive both online and offline commerce to evolve concurrently. These commerce modes will be strongly influenced by various factors, including technological advancements, which are considered to impact both forms of commerce. Among the study’s conclusions, there is the confirmation of behavioural differences between online and mall shopping. The outcomes can be beneficial for improving the activities of retailers by offering new shopping experiences and developing new communication methods with customers.