The prediction of power grid engineering cost is the basis of fine management of power grid engineering, and accurate prediction of substation engineering cost can effectively ensure the fine operation of engineering funds. With the continuous expansion of the engineering system, the influencing factors and data dimensions of substation project investment are gradually diversified and complex, which further increases the uncertainty and complexity of substation project cost. Based on the concept of substation engineering data space, this paper investigates the influencing factors and constructs the static total investment intelligent prediction model of substation engineering. The emerging swarm intelligence algorithm, sparrow search algorithm (SSA), is used to optimize the parameters of the BP neural network to improve the prediction accuracy and convergence speed of neural network. In order to test the validity of the model, an example analysis is carried out based on the data of a provincial substation project. It was found that the SSA-BP can effectively improve the prediction accuracy and provide new methods and approaches for practical application and research.