Liat Ayalon, PhD, Alison Chasteen, PhD, Manfred Diehl, PhD, Becca Levy, PhD, Shevaun D Neupert, PhD, Klaus Rothermund, PhD, Clemens Tesch-Römer, PhD, Hans-Werne

Much like sexism, ageism is a multifaceted prejudice; it involves benevolent and hostile attitudes toward older adults. There are many scales designed to measure hostile ageism, yet none dedicated to measuring benevolent ageism. In the current studies, we developed and validated a 13-item measure: the Ambivalent Ageism Scale (AAS). We employed four stages of scale development and validation. In Stage 1, we created 41 benevolent ageist items adapted from existing ageism measures. In Stages 2 and 3, we further refined the pool of items through additional testing and factor analysis and retained nine items loading strongly on two factors related to benevolent ageism: cognitive assistance/physical protection and unwanted help. In order to enable researchers to contrast benevolent and hostile attitudes, we then added four hostile ageist items. In Stage 4, we assessed the test–retest reliability of the 13-item scale. The AAS had good test–retest reliability (r = .80) and good internal consistency (α = .91). As predicted, the benevolent and hostile ageism subscales differentially predicted attitudes toward older adults: higher scores on the hostile subscale predicted lower competence and warmth ratings, whereas higher scores on the benevolent subscale predicted higher warmth perceptions. The AAS is a useful tool for researchers to assess hostile and benevolent ageism. This measure serves as an important first step in designing interventions to reduce the harmful effects of both hostile and benevolent ageism.

The purpose of the present research was to explore the role of stereotype threat as a mediator of older people's memory performance under different instructional sets. In three studies, younger and older participants completed a memory test that was either framed as a memorization or as an impression formation task. Across these studies, memory performance was greater for younger than for older adults and was higher in the impression formation than memorization condition, but was not different for older adults in the two instruction conditions. These results also showed that age differences in memory performance were mediated by participants' feelings of stereotype threat, such that age was positively related to stereotype threat and stereotype threat was negatively related to memory performance. These data demonstrate that concerns about being negatively stereotyped influence age differences in memory performance, and that the effects of these feelings on performance are not easily reduced by reframing the task instructions.

The activation of ageism and aging stereotypes in younger and older adults was investigated by manipulating both the valence and the stereotypicality of trait stimuli. Participants completed a lexical decision task in which the stimulus onset asynchronies (SOAs) between the prime and target stimuli were varied to examine the effects of automatic and controlled processing (300 and 2,000 ms, respectively). Both younger and older adults demonstrated strong stereotype activation for elderly stereotypes but relatively weak activation for young stereotypes. Both younger and older adults also demonstrated a positive bias toward older people, which was not moderated by SOA. These findings suggest that younger and older adults do not differ in their accessibility to aging stereotypes or to their age-based biases, which appear to be positive toward elderly people.

Objectives: Although the prevalence of ageism against older people has been well-established, less is known about the characteristics of those experiences or the experiences of young and middle-aged adults. The present study addressed these gaps by examining young, middle-aged, and older adults’ self-reports of an ageist action they experienced. Methods: Participants’ descriptions were coded for the domain in which the ageist experience occurred, the perpetrator of the ageist experience, and the type of ageist experience. Results: Young adults most commonly reported experiencing ageism in the workplace with coworkers as perpetrators. Middle-aged and older adults also reported ageism in the workplace; however, they also frequently reported experiencing ageism while seeking goods and services. Perpetrators of ageism varied more widely for middle-aged and older adults. Regardless of one’s age, ageism was commonly experienced in the form of a lack of respect or incorrect assumptions. Discussion: The findings enhance our understanding of ageism across adulthood by considering the domains, perpetrators, and types of ageist expressions that adults of all ages encounter. They also suggest that interventions to reduce age bias will require multifaceted approaches that take into account the different forms that individuals experience across the life span.