Liat Ayalon, PhD, is a researcher in the School of Social Work, at Bar Ilan University, Israel. Prof. Ayalon coordinates an international EU funded Ph.D. program on the topic of ageism (EuroAgeism.eu). She is also the Israeli PI of the EU funded MascAge program to study ageing masculinities in literature and cinema. For the past four years, Prof. Ayalon has led an international research network on the topic of ageism, funded through COST (Cooperation in Science and Technology; COST IS1402, notoageism.com). She consults both national and international organizations concerning the development and evaluation of programs and services for older adults.