Nornajihah Nadia Hasbullah

Dr. Nornajihah Nadia Hasbullah

Universiti Teknologi MARA (UiTM), Cawangan Melaka Kampus Bandaraya Melaka
orcid

Research Focus & Metrics

Academic Career Length

5Years (2022-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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9 February 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
NHNornajihah Nadia Hasbullah
Nornajihah Nadia Hasbullah
ZSZuraidah Sulaiman
Zuraidah Sulaiman
AMAdaviah Mas'od
Adaviah Mas'od
HSHANIS SYUHADA AHMAD SUGIRAN
HANIS SYUHADA AHMAD SUGIRAN
The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away from conventional to green products. Understanding the factors that influence consumer purchasing decisions is critical in developing the demand for and commitment to sustainable apparel consumption. In support of the United Nation’s efforts to promote sustainable consumption in Malaysia, a study was conducted to determine the motivating factors that influence consumers’ purchase intentions for sustainable apparel. The moderating effect of fashion consciousness on the outcome was also examined. An extended model of the Motivation-Opportunity-Ability (MOA) Theory and Self-Determination Theory (SDT) was developed and tested using 324 responses collected from the Malaysian millennial generation in six major urban locations. The results of the structural equation modelling analysis indicated that the elements of motivation, opportunity, and ability were all positively linked with the sustainable apparel purchase intention. Fashion consciousness had a moderating effect on the relationships between the three drivers (motivation, opportunity, and ability) and purchase intention. The research findings provide valuable insights for businesses to formulate a sustainable and unified business model that incorporates environmental, social, and consumer considerations into core business practices. These insights would also help designers to advance the development of sustainable products as an area of innovation and support policymakers in achieving the UN’s 17 Sustainable Development Goals (SDGs).

8 May 2022 in Sustainability
Verified
Journal Article
Open access
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Olakunle JayeolaOlakunle Jayeola
Olakunle Jayeola
SSShafie Sidek
Shafie Sidek
Zulkiflee Abdul-SamadZulkiflee Abdul-Samad
Zulkiflee Abdul-Samad
NHNornajihah Nadia Hasbullah
Nornajihah Nadia Hasbullah
Saiful AnwarSaiful Anwar
Saiful Anwar
Samrat RaySamrat Ray
Samrat Ray
Cloud enterprise resource planning (ERP) is one of the most sought-after information technology (IT) solutions for improving business performance due to its affordability, scalability, and pay-per-use subscription model. The impact of cloud ERP implementation on business performance, on the other hand, remains inconclusive. Additionally, an important factor that transverses all organizational processes, including IT implementation, is top management support (TMS). However, the TMS’s role in the latter stage (business value realization) of cloud ERP implementation is unclear. The purpose of this paper is to examine the mediating and moderating impacts of top management support (TMS) on the relationship between cloud ERP implementation and financial performance. A total of 204 small and medium enterprises (SMEs) in Malaysia were surveyed, and data analysis was conducted using partial least square structural equation modelling (PLS-SEM). The results demonstrate that TMS plays a partial mediating role in the relationship between cloud ERP implementation and financial performance and that this relationship is significantly stronger in SMEs with low TMS levels. As a result, it is concluded that top management should provide the required support following successful cloud ERP implementation in order to achieve positive financial results. However, such support must be adjusted in order to avoid the deterioration of the firm’s financial performance.

1 January 2024 in Marketing and Management of Innovations
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Journal Article
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NHNornajihah Nadia Hasbullah
Nornajihah Nadia Hasbullah
AKAg Kaifah Riyard Kiflee
Ag Kaifah Riyard Kiflee
Saiful AnwarSaiful Anwar
Saiful Anwar
KRK.K. Ramachandran
K.K. Ramachandran
The omnichannel, a new concept in retailing, has surpassed the genre of electronic business (e-commerce) and has significantly influenced consumer thoughts and decisions. This approach refers to a retailing approach that has transformed the way customers shop, seamlessly transitioning between online and offline platforms due to the increased usage of smartphones and tablets. Presently, retailers are focusing on delivering excellent service experiences. However, despite being a prominent topic in the retail sector, bibliometric and systematic reviews exploring omni-channels are scarce. To contribute to further research collaboration and expand knowledge in this subject area, a bibliometric study was conducted to examine omni-channel research trends, including publication outputs, notable journals, top-performing authors, leading countries, and author keywords. A total of 773 articles were acquired from Scopus databases from 2013 to March 2023. The findings revealed a continuous increase in the number of omni-channel publications each year, indicating its growing relevance in the retail industry. Among the 61 countries analysed, Chile had the highest number of active paper publications, followed by Sweden and Spain. The systematic analysis conducted using VOSviewer identified 2103 keywords. This research explores focal points in research, evaluates trends in evolution, visualizes collaboration networks, and identifies a prominent topic in the field of omni-channel research. Cluster analysis revealed prominent topics of interest within the omni-channel context, including the grocery, fashion, luxury, and tourism domains. As a result, this study provides an information and implementation direction for the development of omni-channel retailing.

3 December 2023 in Cogent Business & Management
Verified
Journal Article
Open access
MMMochlasin Mochlasin
Mochlasin Mochlasin
NHNornajihah Nadia Hasbullah
Nornajihah Nadia Hasbullah
AMAhmad Mifdlol Muthohar
Ahmad Mifdlol Muthohar
SASaiful Anwar
Saiful Anwar

ZSZuraidah Sulaiman
Zuraidah Sulaiman
HSHANIS SYUHADA AHMAD SUGIRAN
HANIS SYUHADA AHMAD SUGIRAN
NHNornajihah Nadia Hasbullah
Nornajihah Nadia Hasbullah
AMAdaviah Mas'od
Adaviah Mas'od
SHSuhairul Hashim
Suhairul Hashim
DBDAVID BRADLEY
DAVID BRADLEY
The emergence of online purchase platforms makes products containing radioactive materials more accessible to consumers. These products are gaining popularity and are widely available and easily accessible in the market today. This study examined how consumer’s psychological factors affect their decision of purchasing products containing radioactive materials in the market. Based on the protective action decision model (PADM) and the heuristic-systematic model (HSM), this study proposed a model to add to the literature on consumer awareness of risky products. In particular, this study investigated which type of regulatory focus message (promotion-focused advertisement or prevention-focused advertisement) is significant in moderating the effects of radiation safety knowledge and product knowledge on risk perception when purchasing products containing radioactive materials. The relationship between consumers’ risk perception and information seeking, which leads to the purchase intention of such products was also investigated. Advertisements with varying regulatory focus messages were randomly distributed to participants to determine whether consumers are more influenced by promotion-focused advertisement or prevention-focused advertisement to mitigate the risk of purchasing products containing radioactive materials. The results revealed that promotion-focused advertising messages evoked a positive effect on consumers’ radiation safety knowledge and product knowledge toward risk perception. However, prevention-focused regulatory advertising messages did not moderate the relationships between both radiation safety knowledge and product knowledge on consumers’ risk perception. This study offers guidelines for manufacturers, sellers, and marketers of products containing radioactive materials, and, importantly, for the government to devise strategies in designing effective social marketing advertisement for business, environmental and societal benefits.

13 August 2024 in Journal of Lifestyle and SDGs Review
Verified
Journal Article
Open access
PDF file
AKAg Kaifah Riyard bin Kiflee
Ag Kaifah Riyard bin Kiflee
NHNornajihah Nadia Hasbullah
Nornajihah Nadia Hasbullah
NINur Hafidzah Idris
Nur Hafidzah Idris
HHHazalinda Harun
Hazalinda Harun
MBMohd Hafiz Bakar
Mohd Hafiz Bakar
SASaiful Anwar
Saiful Anwar
Objective: Companies engage in ESG (Environmental, Social, and Governance) activities to enhance financial returns and demonstrate adherence to market practices. Despite the existence of ESG, corporate performance is often in conflict due to inconsistent results and arguments. Theoretical Framework: Reflecting on that, this study uses a combination of bibliometric analysis and systematic literature review to examine the ESG literature and its impact on supporting the Sustainable Development Goals (SDGs). By utilising this approach, researchers can enhance their comprehension of ESG advancements by conducting quantitative bibliometric analysis and systematic review. Method: Thus, this study presents a bibliometric analysis covering articles obtained from the Scopus Database published between 2016 and 2022. The co-occurrence analysis includes 233 keywords from 50 articles relevant to the study was evaluated using VOSviewer software. Results and Discussion: The initial study concluded 121 articles related to ESG and corporate performance. This study opted for articles from the disciplines of business, management, and economics. As a result, 87 documents were selected. Co-authorship analysis showed that ESG analysis was associated with five main continents: Africa, the Americas, Europe and Oceania. Research Implications: An overview of trends and development directions is also provided in this study to visually show the current interest of the researcher in the topic. The analysis focuses on finding the best authors, the best journals, active institutions and the best citations of sustainable development research. Originality/Value: The bibliometric analysis effectively illustrates the evolution of ESG research and its potential to advance the SDGs, offering insights for future research in this field.