The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away from conventional to green products. Understanding the factors that influence consumer purchasing decisions is critical in developing the demand for and commitment to sustainable apparel consumption. In support of the United Nation’s efforts to promote sustainable consumption in Malaysia, a study was conducted to determine the motivating factors that influence consumers’ purchase intentions for sustainable apparel. The moderating effect of fashion consciousness on the outcome was also examined. An extended model of the Motivation-Opportunity-Ability (MOA) Theory and Self-Determination Theory (SDT) was developed and tested using 324 responses collected from the Malaysian millennial generation in six major urban locations. The results of the structural equation modelling analysis indicated that the elements of motivation, opportunity, and ability were all positively linked with the sustainable apparel purchase intention. Fashion consciousness had a moderating effect on the relationships between the three drivers (motivation, opportunity, and ability) and purchase intention. The research findings provide valuable insights for businesses to formulate a sustainable and unified business model that incorporates environmental, social, and consumer considerations into core business practices. These insights would also help designers to advance the development of sustainable products as an area of innovation and support policymakers in achieving the UN’s 17 Sustainable Development Goals (SDGs).

Vehicle electrification has been promoted as an effective way to tackle environmental issues and the energy crisis worldwide. Being the largest auto market, China witnessed a dramatic increase of sale volume and market share of electric vehicles recently, while the incentives kept decreasing. Normative factors have been found to effectively explain consumers’ intention to adopt electric vehicles, but the mechanism remains to be discovered. One of the culture’s orientations, namely collectivism, has been proved to have significant impact on consumption behaviors, but the influence of collectivism on intention to adopt electric vehicles in China needs further discussion. Based on 433 questionnaires collected from Chinese consumers, this study adopted the Value–Belief–Norm (VBN) framework and examined collectivism as a moderator variable on the relationship between personal norms and intention to adopt electric vehicles. Data were analyzed using IBM SPSS 27 and PLS-SEM (SmartPLS 3). The results show that the VBN framework successfully explains the intention to adopt electric vehicles of Chinese consumers, and collectivism has a significant positive moderating effect on the relationship between personal norms and intention to adopt electric vehicles. Insights and suggestions from theoretical and managerial perspectives on how to accelerate electric vehicle adoption are discussed for marketers, policymakers and industry practitioners.

Nowadays, green products are getting popular in their acceptance by the Malaysian consumers. Due to the advancement of the Internet technologies and the wide spread of electronic word of mouth (E-WOM), consumers seem to be more influenced in purchasing the green products. In this study, consumers' demographic profiles, such as age, gender, income, education background, and occupation are being explored to investigate their influences on consumers' green product purchase intention. The purpose of this paper is to showcase the results of the differences between several demographic profile groups on green product purchase intention using descriptive analysis, ANOVA and independent sample T-Test. T-test results showed that there is a statistically significant difference between gender on consumers' green product purchase intention. Meanwhile, the results generated by ANOVA indicated that there are no significant differences between age, income, education background and occupation on consumers' green product purchase intention. These results shed light on the potential market segment that should be targeted by marketers and producers of green products in Malaysia.

Objective- The purpose of this paper is to have a revision on customer perceived value and main components of customer value. Methodology/Technique This study was conducted to address following problem. The problem is; satisfied customers may not return to the firm and spread positive word-of-mouth communications to others despite of having customer satisfaction in a firm. Whereas customer value can help to build trust and causes willing to commit long-term relationship with a firm. Thus, customer perceived value is discussed by offering a review on the importance of customer perceived value, and its main components. This paper contributes to the understanding about the importance of food allergy awareness among public. Findings - The paper finds out, in spite of having customer satisfaction, the firm does not deliver what is exactly value in the mind of customer. Therefore, by offering desired value to the customers, long-term relationship gained which is the result of customer loyalty. Novelty - This revision attempts to makes more clarification on customer perceived value as a foundation stone to the success of buyer-seller relationships. Type of Paper: Review Keywords: Customer Perceived Value, Customer Value, Price, Product Quality, Service Quality

Current transition from traditional economic model of selling and buying to sharing economic business creates a huge impact on consumers' preferences to participate in collaborative consumption. The market entrance of sharing economic business is relatively new, thus it builds scepticism among consumers. Consumers' trust becomes the most crucial aspect in determining their willingness to participate in collaborative consumption. This study will reveal the effects of perceived risks (performance and social), reputation and Electronic Word-of Mouth (E-WOM) on Malaysian consumers' intention of collaborative consumption, especially for Uber car sharing service. This study inspires to enrich the literature for collaborative consumption and perceived risk theory. From the practical perspective, this study may provide insights in assisting the collaborative consumption service providers especially Uber car users on factors influencing the intention to engage in such service.