Purpose: The purpose of this paper is to identify and systematize journal articles that relate to new product development (NPD) within a circular economy (CE) and to present an integrative framework.Design/methodology/approach: It was conducted a qualitative research based on a systematic review of the literature.Findings: As results, it is presented the identification of the main practices and actions of CE applied to NPD, as well as the drivers, barriers and the stakeholders involved in the integration between CE and NPD.Originality/value: The main contributions of this research are: mapping the state-of-the-art on the topic and systematizing the existing knowledge; providing useful insights for product development professionals considering adopting CE practices and tools in their NPD processes; and presenting a unique, integrative framework to guide organizations’ actions.

In the current ecological context, advertising and communication emerge as valuable tools for raising awareness and encouraging sustainable behavior. For this communication to be effective, it is necessary to understand the process through which a green message translates into sustainable decisions and how it interacts with individuals’ pro-environmental predispositions and intrinsic motivations. From this perspective, we conducted a systematic review of the literature linking two bodies of research related to the effectiveness of green advertising, on the one hand, and the determinants of pro-environmental behavior, on the other. The main contribution of this article is the development of a conceptual framework that is specific to green advertising. This framework combines the stages of cognitive processing of persuasive messages and the value-belief-norm theory of environmentalism, as well as other internal and external factors (e.g. personal capabilities, contextual factors, and affective variables). Based on our results, we identify gaps and opportunities for future research.

The circular economy (CE) is an important approach and current trend in environmental sustainability. The implementation of the CE depends on the adoption of sustainable practices from the planning stages of new product development (NPD). Although the literature recognises the need to apply CE practices into NPD, few studies have tried to provide support for the issues based on real case studies. This article aims to identify and analyse practices, barriers and drivers to the development of circular products. To achieve this objective, a multiple case study was carried out in three medium and large Brazilian companies that have environmental concerns and, at the same time, are continuously involved in NPD activities. The results show that the companies’ circular product designs already foresee waste and recycled components as raw materials. In addition, it was found that infrastructural aspects and low awareness of customers regarding sustainability are challenges to overcome. Finally, for the adoption of CE practices, regulatory legislation stood out as a significant driver. This article contributes to theory and practice by providing empirical evidence of how companies have planned to build circular products by incorporating circular practices into the NPD process.

Through a systematic literature review, this article aims to evaluate the impacts of various concepts of pro-poor innovations (PPI) on the five instrumental freedoms in Amartya Sen’s Capability Approach. For this, 165 articles were analysed to summarize the main influences of the pro-poor innovation on each type of instrumental freedom: political freedoms, economic facilities, transparency guarantees, social opportunities, and protective security. In general, the results indicate a positive influence of the innovation concepts for distinct types of freedom, with emphasis on the expansion of social opportunities and economic facilities.

Vários são os apelos para se introduzirem as discussões ambientais nos conteúdos programáticos dos cursos de graduação em Administração. A educação ambiental é vista como um elemento indispensável para a transformação da consciência dos alunos. O objetivo do estudo foi caracterizar a dimensão ambiental do comportamento de futuros administradores e explorar condições, desafios e perspectivas para a ampliação da formação socioambiental nos projetos pedagógicos da escola de gestão analisada. Foram aplicados questionários de mensuração do comportamento ambiental numa amostra de 341 graduandos em Administração de uma instituição de ensino superior de São Paulo, que tiveram formação em meio ambiente ao longo de sua trajetória educacional. Procedeu-se à construção de um modelo fatorial e à aglomeração dos dados por meio de uma análise de conglomerados. Pelos dados analisados, pode-se considerar que a formação e o avanço da consciência ambiental ainda representam grandes desafios para essa escola de gestão, exigindo um profundo repensar dos métodos de ensino em Administração.