Tourism is a multi-faced activity that links the economic, social and environmental components of sustainability. This research analyzes rural residents’ perceptions of the impact of tourism development and examines the factors that influence the support for sustainable tourism development in the region of Nord-Vest in Romania. Residents’ perceptions towards tourism development were measured using 22 items, while their support for tourism development was determined using 8 items. Descriptive and inferential statistics were used to analyze the data. Principal component analysis grouped the first 22 variables into 4 factors, and the following 8 variables into 2 factors (sustainable development, destination development). Findings indicate that residents see tourism as a development factor. The natural, economic, and social-cultural environment as well as infrastructure, age, gender and education are factors that influence the sustainable development of tourism.

Consumer behavior plays an important role in establishing the marketing strategies of a tourism destination. Analysis of traveling motivation offers valuable information regarding the characteristics and trends of tourism demand. In this context, the aim of this paper is to determine tourists’ preferences regarding rural tourism destinations. To achieve the purpose of the paper, a survey was conducted among tourists from rural areas of Cluj County. The data were analyzed using descriptive statistics and statistical tests were applied to determine if there were any significant differences among different groups. The results revealed that the respondents prefer to travel in small groups, especially during summer. They are concerned about the security and safety of the destination, and the price also plays an important role in choosing a tourism destination. Cultural attractions and adventure tourism possibilities are more appreciated by younger respondents. Future research should focus on post-pandemic tourist behavior and new tourist products should be developed to fulfill tourists’ expectations.

Food consumption behavior during the COVID-19 pandemic has changed worldwide as a consequence of the restrictions imposed by law and/or due to the fear of contamination. Although some similarities are found among countries, there are still many particularities for each nation. The present study focused on Romanian consumers and their consumption behavior related to four main food categories: fruits and vegetables, meat and meat products, bread and bakery products, and milk and milk products. Frequency of buying, shopping habits, place of purchase, and concerns related to the place of purchasing food products during the COVID-19 pandemic were analyzed in comparison with the pre-COVID-19 period using descriptive statistics and inferential statistics regarding an online survey. Three types of behavior were identified as being related to the frequency of buying and to organizing a shopping list (less often, no change, more often). Two groups of consumers were identified as being related to the place of purchasing food: people with the same habits and people with new habits. Concerns related to the location of the stores and to the choice of buying directly from producers were also investigated using the ordered logistic regression. The empirical study revealed the new consumption patterns with a reflection on future trends.

Crisis periods such as the COVID-19 pandemic may reshape consumers’ behavior and challenge all food chain actors on how to assure and better respond to consumers’ needs and wants. This study aimed to reveal the main concerns of consumers related to food consumption during the COVID-19 pandemic and to identify factors that may influence their behavior. An online survey was performed among 859 Romanian consumers. The Principal Component Analysis revealed five factors: ecofriendly, socio-economic aspects, food waste, plant-based food, and easily accessible food, which affected consumers’ food behavior during the COVID-19 pandemic. It was noticed that females tended to be more preoccupied with the socio-economic aspects and food waste components, compared to males. At the same time, older people were more concerned about the ecofriendly, socio-economic aspects and health concerns, compared with the younger group, the differences being statistically significant. These insights provide information on crucial aspects that shape consumers’ behavior during crisis periods.

The COVID-19 pandemic has significantly altered consumer behavior and reshaped the tourism industry, particularly impacting travel destination choices. Pre-pandemic, travelers prioritized experiences and adventure, often overlooking health and safety concerns. However, during and after the pandemic, health, hygiene, and the COVID-19 situation emerged as crucial factors in choosing a rural destination, alongside economic considerations. The current study analyzed the tourists’ preferences in the North-West development region of Romania when choosing a rural destination. An online survey was conducted, and 563 questionnaires were validated in the end. The principal component analysis used to analyze the collected data led to a two-factor solution: “sanitary and administrative” and “economic and social”. Comparative analysis based on age showed significant differences in education, income, and family composition between Generation Y and Generation Z. Preferences for domestic destinations and participation in festivals were higher among Generation Z, while interest in international travel was comparable between the generations. These findings provide insights into the evolving travel behaviors and preferences of different age groups in the wake of the pandemic.

Microfinance institutions (MFIs) play a vital role in extending financial services to marginalized and underprivileged populations worldwide. While the focus of MFIs has traditionally been on providing financial products, recent research highlights the importance of intangible factors in shaping their success and sustainability. This research examines the influence of factors such as trust, empathy, organizational culture, and reputation on MFI performance. A structured questionnaire was developed, and data were collected from 110 clients. Statistical analysis, including Cronbach alpha, composite reliability, and exploratory factor analysis, was employed to assess the reliability, validity, and dimensionality of the collected data. Three dimensions of service quality were identified: empathy and assurance, trust, and intangibles. While gender differences in perception were observed, they were not statistically significant. However, significant differences were noted across age groups, educational levels, and types of businesses. Understanding and addressing factors related to trust, intangibles, and specific aspects of service satisfaction are crucial for enhancing client engagement and long-term success. By continuously striving to improve service quality, microfinance companies can strengthen client relationships and position themselves in such a way as to achieve sustainable impact and success in the microfinance landscape.