In the context of a spectacular growth of the Romanian restaurant market, it has become a necessity for managers to analyze the decision-making process related to restaurant selection toward obtaining a competitive advantage, which can be achieved through better segmentation and adequate targeting. The main objectives involved the identification of the main factors that influence restaurant selection by evaluating the role that health concerns play in this process and identifying consumers’ restaurant profiles. A survey was conducted using face-to-face interviews as the contact method, in order to identify the main factors considered important for consumers in the city of Cluj-Napoca in the decision-making process related to restaurant selection. Principal component analysis (PCA) was conducted to group the attributes. The non-hierarchical cluster analysis through the use of the k-means method was used to define different groups within the sample and identify common features. Results suggest that the analyzed restaurant market is dominated by three segments of consumers, of which the largest is represented by “health seekers”: a group of young women with medium and low incomes. As such, the possibility of consuming healthy meals within a restaurant is the most important factor for them during the decision-making process for restaurant selection. The present study has important managerial implications. Restaurant managers should admit that this process represents the starting point in designing restaurant concepts, as this type of information is fundamental for management decisions. On the other hand, the study offers important information regarding consumer perception of food, which has recently changed significantly, especially in the segment of young consumers to whom health is very important.

The entrepreneurial behavior of individuals is a result of a complex assembly of factors, and education is one of them. The article is aiming to address the scientific gap in the relation between education and the intention and attitudes in entrepreneurship by focusing on the analysis of the economic and entrepreneurial background as a determinant factor. Besides that, the study looked for the factors that influence entrepreneurial intention and intended to find out if there are significant differences between economic and non-economic backgrounds and entrepreneurial intentions of individuals. A survey with 582 validated respondents was employed in the north-west and the west part of Romania to determine the entrepreneurial intention of the residents. For investigating the results, descriptive statistics were used to analyze the socio-demographic characteristics of the respondents, and principal component analysis with varimax rotation was conducted to reduce the number of items used to analyze the entrepreneurial intention of the respondents. The study demonstrated the significance of entrepreneurial education for entrepreneurs and the entrepreneurial process: the higher variance is given by entrepreneurial intention (58.75%) for those with economic studies and by entrepreneurial capacity (58.39%) for those without economic studies. It concludes that entrepreneurial education policies should concentrate on the increase of opportunities for entrepreneurs and on creating a culture of entrepreneurship. Regression analysis revealed that entrepreneurial capacity, personal attraction, social valuation, and entrepreneurial education/economic background significantly predict entrepreneurial intention.

Microfinance institutions (MFIs) play a vital role in extending financial services to marginalized and underprivileged populations worldwide. While the focus of MFIs has traditionally been on providing financial products, recent research highlights the importance of intangible factors in shaping their success and sustainability. This research examines the influence of factors such as trust, empathy, organizational culture, and reputation on MFI performance. A structured questionnaire was developed, and data were collected from 110 clients. Statistical analysis, including Cronbach alpha, composite reliability, and exploratory factor analysis, was employed to assess the reliability, validity, and dimensionality of the collected data. Three dimensions of service quality were identified: empathy and assurance, trust, and intangibles. While gender differences in perception were observed, they were not statistically significant. However, significant differences were noted across age groups, educational levels, and types of businesses. Understanding and addressing factors related to trust, intangibles, and specific aspects of service satisfaction are crucial for enhancing client engagement and long-term success. By continuously striving to improve service quality, microfinance companies can strengthen client relationships and position themselves in such a way as to achieve sustainable impact and success in the microfinance landscape.

Mountain tourism plays an important role in sustainable rural development; it is closely linked to agrotourism practices, the use of methodological indicators for sustainability assessment, and the adoption of innovative and strategic management approaches. This study compares the key determinants that shape domestic mountain tourism destination choice among residents of Romania and Georgia. Based on 411 questionnaires in Romania and 440 in Georgia, principal component analysis (PCA) was employed, followed by ANOVA and Tukey post hoc tests. Four factors emerged in Romania, namely basic services, cultural activities, adventure tourism, and natural beauty, while in Georgia, these dimensions consolidated into two broader factors: basic services and natural beauty, and cultural and adventure activities. The results highlight differences in how tourists from the two countries structure and prioritize mountain tourism attributes, reflecting specific local contexts. The study contributes to filling the research gap concerning the influence of local particularities on destination choice in mountain areas and provides comparative evidence that destination choice determinants may be structured differently across mountain destinations.