The airline is one of the highly intense competition, in the meantime it is the most vulnerable industry to external environment.Importantly, the service quality is remarkably affecting to the customer’s preference choosing to fly. This study aims to assess the competencies of ground service agent that affecting passenger’s satisfaction. The quantitative method was applied. The descriptive statistic, factor analysis, multiple regression, and structural equation modelling were administered. The data collected by using questionnaires from 800 passengers. The sample group divided into two groups including 400 passengers who use low-cost airline, and 400 passengers who use full-service airline operating in Thailand. The results found that the most prefer competencies from the passenger are understanding the cultural diversity with continuous learning to achieving the career path, having service-oriented mind with ethics and morals, and having a good social interaction and teamwork.

This paper explores the ideas and cases based on research that emanate from the application of the contingency theory, resource-based views theory, and the institutional theory to cope with an abruptly changing paradigm. The paper attempts to provide a holistic view of the IR 4.0 impact on the business changes and the usage of technology in the education sector among Thais. This paper stresses the role of the educational sector by creating a shift from static into dynamic triggered by the intense competition in the Thailand markets. Keeping in view such a scenario, organizations should be pliable and enabled enough to transform existing resources into intellectual resources. This would result in the revitalization of the entire organizational human capital from leaders to teams and individuals contributing to morally support employee well-being, and this would reap extraordinary organizational results in terms of output. All this is seen through the lens of IR 4.0 as applied to the current Thai business and education scenario.

Presently, the Thai government has implemented its so-called Thailand 4.0 policy to move away from the middle-income trap to a value-based economy. Howbeit, human capital development is a crucial part for driving the policy’s success. Hence, this study aims to assess the perception of Thailand 4.0, the factors affecting learning, and the effectiveness of teaching. A mixed method research approach was applied; this comprised researcher administered structured observation in the classroom and in-depth interviews. The AMOS was manipulated for structural equation modeling to test the relationship between exogenous and endogenous variables. The result revealed that 63 per cent of the respondents understand the policy at a fair level. Surprisingly, only 2 per cent were shown to have the highest degree of understanding the policy. Whilst, the top three factors affecting learning are enhancement from family, motives to learn, and passion to be successful in future careers. Whereas, the most preferable methods of learning are lecture, simulation and role-play. In summary, there are myriad methods for educating as well as multiple contexts affecting learning. In particular, the motives, values and culture of learners. As a result, teachers should motivate student more and prepare the teaching approaches that fit the specific learners of within each classroom.

The managerial values have been changed overtime, because of external environment situations. It is also shaping leadership style in each era of the changes. This article, the authors aim to review the managerial values changing overtime from agricultural, to industrial revolution, computerization, technology, and until today the digitalization era. In each era, there were various scholar proposed management concept and values. Presently, some concepts are still in use, and each concept requires different leadership styles that affecting to organizational performancestrive to success its goals. The most well-known leadership styles are transactional and transformational style. Today, in digital era where artificial intelligent applied and things change swiftly, unpredictably. The leadership style in this era, the authors proposed leader should transform to ‘digitalizationalleader’.

The dynamic changes, the fast growing of technology, causing unpredictable environment that forces people to live with tension. Man must learn to adapt oneself mentally to the changing phenomenal. The mindset is crucial for a workplace and chaotic society. This article, the author has reviewed religious concept and the U theory form secondary data. The purpose is to propose the development of people emphasis on their mindset by employing the alignment of the two concepts in the educational system in Thailand. These two concepts accent to cultivate in the deepest mind of human. It enhances people to have consciousness, being an open mind, open heart, and open will. As a result, making people to live with others harmoniously, peacefully, seeing things as it is, and aware of their thought and temper that might lead to intolerable situations.