Isotilia Costa Melo, PhD, is an Assistant Professor at the Universidad Católica del Norte (UCN), Escuela de Ingeniería de Coquimbo (EIC), Chile. She has a PhD in Industrial Engineering at the University of São Paulo (USP) (2021), focused on measuring the performance of e-commerce operations. In terms of applications, her main interests are digital transformation, e-commerce, retailing, small and medium enterprises (SMEs), decision-support systems, and performance measurement. In methodological terms, her main interests are Data Envelopment Analysis (DEA), Multi-Criteria Decision Methods (MCDM), and Machine Learning.
Isotilia Costa Melo, PhD, is an Assistant Professor at the Universidad Católica del Norte (UCN), Escuela de Ingeniería de Coquimbo (EIC), Chile. She has a PhD in Industrial Engineering at the University of São Paulo (USP) (2021), focused on measuring the performance of e-commerce operations. In terms of applications, her main interests are digital transformation, e-commerce, retailing, small and medium enterprises (SMEs), decision-support systems, and performance measurement. In methodological terms, her main interests are Data Envelopment Analysis (DEA), Multi-Criteria Decision Methods (MCDM), and Machine Learning.