Due to uncertain business climate, fierce competition, environmental challenges, regulatory requirements, and the need for responsible business operations, organizations are forced to implement sustainable supply chains. This necessitates the use of proper data analytics methods and tools to monitor economic, environmental, and social performance, as well as to manage and optimize supply chain operations. This paper discusses issues, challenges, and the state of the art approaches in supply chain analytics and gives a systematic literature review of big data developments associated with supply chain management (SCM). Even though big data technologies promise many benefits and advantages, the prospective applications of big data technologies in sustainable SCM are still not achieved to a full extent. This necessitates work on several segments like research, the design of new models, architectures, services, and tools for big data analytics. The goal of the paper is to introduce a methodology covering the whole Business Intelligence (BI) lifecycle and a unified model for advanced supply chain big data analytics (BDA). The model is multi-layered, cloud-based, and adaptive in terms of specific big data scenarios. It comprises business process modeling, data ingestion, storage, processing, machine learning, and end-user intelligence and visualization. It enables the creation of next-generation BDA systems that improve supply chain performance and enable sustainable SCM. The proposed supply chain BDA methodology and the model have been successfully applied in practice for the purpose of supplier quality management. The solution based on the real-world dataset and the illustrative supply chain case are presented and discussed. The results demonstrate the effectiveness and applicability of the big data model for intelligent and insight-driven decision making and sustainable supply chain management.

This paper studies shopper acceptance for using beacons in the purchase process. The main goal is to examine shopper response to beacon-triggered promotions and propose a model that would help retail practitioners plan the implementation of beacons in stores. The model was evaluated via an in-market test to examine the effects of beacon-triggered promotion on shopper attention, technology acceptance, and the decision to purchase. The test was conducted in Belgrade, Serbia in 10 representative stores where beacons were implemented with 10 twin control stores. The SimplyTastly mobile application was used for sending notifications. Furthermore, two more in-market beacon activations were analysed in Croatia and Bulgaria. The results showed that shoppers accepted beacon technology and that beacon-triggered promotion had a positive impact on shopper attention, purchase behaviour, and the decision to purchase. The results show that the proposed model could serve as a sound basis for the implementation of beacon technology in retail.