Aspasia Vlachvei is Professor of Marketing at the University of Western Macedonia and Adjunct Professor at Hellenic Open University. She is also the director of the Institute of Economic Analysis and Entrepreneurship at the University of Western Macedonia. She holds a B.A. degree in Agricultural Economics from the Aristotle University of Thessaloniki and a Ph.D. degree in Agricultural Economics from the Aristotle University of Thessaloniki. Her research interests focus on the competitiveness of food firms, their structure, conduct, and performance, as well as entrepreneurial behavior and marketing strategies. She has participated in several research projects: “Support for Entrepreneurship, Innovation and Maturity for the Evaluation of Research Activity and New Products and Services” (University of Western Macedonia), “Strategies, structure and efficiency of food and beverages agricultural firms –ARCHIMIDES”, INTERREG- Greek-Albania cross border cooperation “CULT2ROUTES”, “Factors affecting competitiveness of food and beverages firms in Greece”, and "Regional competitiveness, innovation and regional policy -ARCHIMIDES II". She is the co-editor of ten books published by Springer, Elsevier, and IGI Global, the author of one book on marketing (in Greek), and the co-founder and co-chair of the International Conference on Applied Economics (2008-2024). She has published in several professional journals and she has more than 1050 citations.