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Generation X and Millennials are very important to marketers, as they are the country’s main workforce and consequently have the biggest purchasing power. Social networks enable these consumers to become more informed and direct them toward potential purchases. This study analyzed Generation X and Millennial consumers and their social network behavior while searching for information about commercial products and services, and investigated how these platforms contribute changing a visitor into a buyer. A survey was implemented based on the experience economy theory and was disseminated through social networks. Then a social networks user experience (SNUX) model was developed to study the UX associated with platform use as a medium to find information about products and services with intention to purchase. The data were analyzed via structural equations modeling using SmartPLS 2.0, and the results obtained showed that information disseminated with educational and/or entertainment content was the main variable that influenced purchase intention for these two generations.
Célia M. Q. Ramos; João M. F. Rodrigues. Social Network Behavior, from Information Search to Purchase: The Case of Generation X and Millennials. Algorithms and Data Structures 2021, 312 -325.
AMA StyleCélia M. Q. Ramos, João M. F. Rodrigues. Social Network Behavior, from Information Search to Purchase: The Case of Generation X and Millennials. Algorithms and Data Structures. 2021; ():312-325.
Chicago/Turabian StyleCélia M. Q. Ramos; João M. F. Rodrigues. 2021. "Social Network Behavior, from Information Search to Purchase: The Case of Generation X and Millennials." Algorithms and Data Structures , no. : 312-325.
The tourist activity realized early on the advantages in the adoption of technology for the performance of its activities. With the emergence of the technological environment provided by Industry 4.0, blockchain technology emerges as the most disruptive and consequently more challenging technology for the tourism industry, since it has excellent potential to leverage innovation in this activity, whether in terms of products, processes, management, marketing, or institutionally. A bibliometric analysis was carried out to investigate affected studies in the tourism area, including the hotel, restaurant, marketing, and other sectors. Application of blockchain technology may be the key to boost tourism since its applicability presents several opportunities for tourism stakeholders, adds security and confidence in business transactions, can influence changes in the tourism value system, in terms of the value creation for customers, value creation for business, and in the tourism distribution chain.
Célia M. Q. Ramos. Blockchain Technology in Tourism Management. Advances in Marketing, Customer Relationship Management, and E-Services 2021, 84 -109.
AMA StyleCélia M. Q. Ramos. Blockchain Technology in Tourism Management. Advances in Marketing, Customer Relationship Management, and E-Services. 2021; ():84-109.
Chicago/Turabian StyleCélia M. Q. Ramos. 2021. "Blockchain Technology in Tourism Management." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 84-109.
Managing an online corporate reputation (OCR) is increasingly strategic to improving the corporation’s economic performance. What becomes crucial is to collect, process and analyse the comments expressed in the online medium, considering them as an intangible asset with an impact on tangible assets and consequences on business value. This research contributes to show the potential of the big-data environment, enhanced by the use of business intelligence tools and combined with panel econometric models. This is complemented by the elaboration of an Online Corporate Reputation Index (OCRI) to measure the economic corporate performance. The findings show that after applying the conceptual model to the banking sector, the experience associated with ethics is the intangible asset that has the most impact on the economic performance associated with each bank. In addition, the definition of an index helps to position one company in relation to another and to an entire economic sector.
Célia M.Q. Ramos; Ana María Casado Molina. Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector. Journal of Business Research 2020, 122, 121 -130.
AMA StyleCélia M.Q. Ramos, Ana María Casado Molina. Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector. Journal of Business Research. 2020; 122 ():121-130.
Chicago/Turabian StyleCélia M.Q. Ramos; Ana María Casado Molina. 2020. "Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector." Journal of Business Research 122, no. : 121-130.
Centennials are the young consumers born into the Internet age who regard social networks as the prime means of communicating with friends, searching for product and brand information. Social networks enable this type of consumer to become a brand agent when they share their opinions through comments and ratings about their products, which contributes to building a brand’s online reputation. This study focuses on the youngest population (under 21 years of age) and its use of social media, as a way to find commercial information about products and understand how these platforms can contribute to increased sales and encourage preference for a particular product type. A survey based on the experience economy theory was disseminated online through Facebook to gauge users’ behavior, and a Social Networks User Experience (SNUX) model was considered to study the youngest user experience associated with the use of these platforms as medium to find and purchase online products. The SNUX model was analyzed through structural equations modeling using SmartPLS 2.0. From the results obtained, it was concluded that social networks can contribute to increase the personal value of the centennials generation, mainly from the technological experience associated with the use of these platforms, which contributes to the education of these users.
Célia M. Q. Ramos; João M. F. Rodrigues. The Influence of Social Networking Technology on Centennials Purchase Intent. Transactions on Petri Nets and Other Models of Concurrency XV 2020, 451 -465.
AMA StyleCélia M. Q. Ramos, João M. F. Rodrigues. The Influence of Social Networking Technology on Centennials Purchase Intent. Transactions on Petri Nets and Other Models of Concurrency XV. 2020; ():451-465.
Chicago/Turabian StyleCélia M. Q. Ramos; João M. F. Rodrigues. 2020. "The Influence of Social Networking Technology on Centennials Purchase Intent." Transactions on Petri Nets and Other Models of Concurrency XV , no. : 451-465.
The global economy changed the way products and services are exchange and reminded organizations' managers to find new ways to obtain competitive advantage and formulate their strategy in the global market. Thus, this chapter's aim is to perform a systematic literature review to identify the main theoretical topics of global strategy in the past 43 years using bibliometric analysis. The results allowed to identify and cluster five main trends: Cluster 1 – firm performance in the global market; Cluster 2 – power and market space development; Cluster 3 – government regulation, government and regulation; Cluster 4 – economic periods; Cluster 5 – societal changes. Findings also allowed to find potential gaps in global strategy related with the topics of entrepreneurship, competitive strategy, capitalism, transitions, climate change, law, portfolio, financial performance, global sourcing, and global value chain. Conclusions are drawn.
Nelson Dematos; Miguel Ángel Sánchez Jiménez; Célia M. Q. Ramos; Nuno Baptista; João José De Matos Ferreira. Systematic Literature Review on Global Strategy. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance 2020, 243 -270.
AMA StyleNelson Dematos, Miguel Ángel Sánchez Jiménez, Célia M. Q. Ramos, Nuno Baptista, João José De Matos Ferreira. Systematic Literature Review on Global Strategy. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance. 2020; ():243-270.
Chicago/Turabian StyleNelson Dematos; Miguel Ángel Sánchez Jiménez; Célia M. Q. Ramos; Nuno Baptista; João José De Matos Ferreira. 2020. "Systematic Literature Review on Global Strategy." Sustainable and Responsible Entrepreneurship and Key Drivers of Performance , no. : 243-270.
The application of the most recent technologies is fundamental to add value to tourism experiences, as well as in other economic sectors. Mobile Five Senses Augmented Reality (M5SAR) system is a mobile guide instrument for cultural, historical, and museum events. In order to realize the proclaimed five senses, the system has two main modules: a (i) mobile application which deals mainly with the senses of sight and hearing, using for that the mobile device camera to recognize and track on-the-fly (museum’s) objects and give related information about them; and a (ii) portable device capable of enhancing the augmented reality (AR) experience to the full five senses through the stimulus of touch, taste, and smell, by associating itself to the users’ smartphone or tablet. This paper briefly presents the system’s architecture but, the main focus is on the analysis of the users’ acceptance for this technology, namely the AR (software) application, and its integration with the (hardware) device to achieve the five senses AR. Results show that social influence, effort expectancy, and facilitating conditions are the key constructs that drive the users to accept and M5SAR’s technology.
Joao M. F. Rodrigues; Celia M. Q. Ramos; Joao A. R. Pereira; Joao D. P. Sardo; Pedro J. S. Cardoso. Mobile Five Senses Augmented Reality System: Technology Acceptance Study. IEEE Access 2019, 7, 163022 -163033.
AMA StyleJoao M. F. Rodrigues, Celia M. Q. Ramos, Joao A. R. Pereira, Joao D. P. Sardo, Pedro J. S. Cardoso. Mobile Five Senses Augmented Reality System: Technology Acceptance Study. IEEE Access. 2019; 7 (99):163022-163033.
Chicago/Turabian StyleJoao M. F. Rodrigues; Celia M. Q. Ramos; Joao A. R. Pereira; Joao D. P. Sardo; Pedro J. S. Cardoso. 2019. "Mobile Five Senses Augmented Reality System: Technology Acceptance Study." IEEE Access 7, no. 99: 163022-163033.
Purpose Companies are currently facing the challenge of understanding how their business is affected by the large volume of opinions continually generated by their stakeholders in social media regarding their intangible assets (experiences, emotions and attitudes). With this in mind, the purpose of this paper is to present an innovative management model, named E2AB, to measure and analyse reputational intangibles from digital ecosystems and their impacts on tangible assets. Design/methodology/approach The methodology applied was big data and business intelligence techniques. These methods were used in the computing process to obtain daily data from every asset guarantees that the model is validated with robust data. This model has been corroborated using data from the banking sector, specifically 402,383 net data inputs from the digital ecosystems. Findings This study illustrates the existence of a holistic influence of intangible assets over tangible assets. The findings demonstrate complex relationships between tangible and intangible assets, determined not only by the type of variable but also by its valence and intensity. Practical implications These findings may help chief communication officers and general managers a better understanding of how intangible assets extracted from online users’ opinions are related to their organisation’s tangible assets plus a chance to find out about their impact and how to manage them for a practical and agile decision making in real time. Originality/value It is a pioneering work in establishing a model, which demonstrates transversal and holistic relationships between relational intangible and tangible assets of firms from digital ecosystems, using business intelligence techniques.
Ana-María Casado-Molina; Celia Ramos; María-Mercedes Rojas-De-Gracia; José Ignacio Peláez Sánchez. Reputational intelligence: innovating brand management through social media data. Industrial Management & Data Systems 2019, 120, 40 -56.
AMA StyleAna-María Casado-Molina, Celia Ramos, María-Mercedes Rojas-De-Gracia, José Ignacio Peláez Sánchez. Reputational intelligence: innovating brand management through social media data. Industrial Management & Data Systems. 2019; 120 (1):40-56.
Chicago/Turabian StyleAna-María Casado-Molina; Celia Ramos; María-Mercedes Rojas-De-Gracia; José Ignacio Peláez Sánchez. 2019. "Reputational intelligence: innovating brand management through social media data." Industrial Management & Data Systems 120, no. 1: 40-56.
Atualmente, para os turistas, os smartphones são imprescindíveis para a realização de uma viagem, quer para procurar informação, quer para comunicar com os amigos e os familiares, neste sentido, o presente artigo pretende investigar a importância dos smartphones para a experiência associada à viagem turística. Foi elaborado e aplicado um questionário on-line, com o objetivo de averiguar a opinião dos utilizadores de smartphones sobre a importância deste tipo de tecnologia e de que forma é utilizada. Após recolha dos dados, procedeu-se à sua limpeza e verificação para detetar as respostas válidas; em seguida, foram aplicadas as ferramentas de Business Intelligence integradas no Microsoft Excel. Como resultados, obteve-se que os turistas consideram relevantes a utilização destes dispositivos, que os utilizam preferencialmente para consultar informações sobre o destino turístico e pontos de interesse, bem como a rede social que mais utilizam é o TripAdvisor.
Juliana Rossi; Célia M.Q. Ramos. A relevância do uso de Smartphones durante a experiência turística. Turismo - Visão e Ação 2019, 21, 265 -290.
AMA StyleJuliana Rossi, Célia M.Q. Ramos. A relevância do uso de Smartphones durante a experiência turística. Turismo - Visão e Ação. 2019; 21 (3):265-290.
Chicago/Turabian StyleJuliana Rossi; Célia M.Q. Ramos. 2019. "A relevância do uso de Smartphones durante a experiência turística." Turismo - Visão e Ação 21, no. 3: 265-290.
Banking companies aiming to maintain their sustainability in financial markets need to develop an integrated management based on the most important intangibles assets of relational capital. Decision- makers need to analyze and understand a huge volume of opinions continuously generated in digital ecosystems about emotions and feelings that their stakeholders associate with the performance and communication of the brand. Current tools of management fail to consider transversal and holistic models, which study the frequency and value of existing relationships between the relational capital and intangible assets. In this research, an innovative management model based on reputation intelligence is proposed. This model incorporates methodology from business intelligence models, through OLAP and data mining techniques, to analyses the complex relationships among intangible assets experience, emotion and attitude. The proposed model was applied to companies in the banking sector and the results obtained permit a conclusion about the kinds of relationships for these intangibles in each bank.
Celia Ramos; Ana Maria Casado-Molina; José Ignácio-Peláez. An Innovative Management Perspective for Organizations through a Reputation Intelligence Management Model. International Journal of Information Systems in the Service Sector 2019, 11, 1 -20.
AMA StyleCelia Ramos, Ana Maria Casado-Molina, José Ignácio-Peláez. An Innovative Management Perspective for Organizations through a Reputation Intelligence Management Model. International Journal of Information Systems in the Service Sector. 2019; 11 (4):1-20.
Chicago/Turabian StyleCelia Ramos; Ana Maria Casado-Molina; José Ignácio-Peláez. 2019. "An Innovative Management Perspective for Organizations through a Reputation Intelligence Management Model." International Journal of Information Systems in the Service Sector 11, no. 4: 1-20.
Social Networks (SN) role in the present time is changing the way information is shared among customers. In tourism, such behavior is recurrent and its impact on customers’ perceptions, expectations and preferences is understudy. In addition, SN are updated constantly by their users regarding their surroundings, events, and provide a way to be in contact with friends, relatives or service providers. During these contacts customers’ experiences during their journey are shared on SN and dynamic interactions and dialogs occur. As a result, tourism organizations adopted similar behaviors, turning SN in an important vehicle to interact with customers while promoting and communicating their products and services. However, from the customers’ perspective, not all behaviors are same, an example can be found among cohorts’ behavior, which varies regarding the information they search, share, and value. Thus, the present study intends to identify cohorts’ SN behavior and its characteristics, in order to contribute to the definition of strategies for tourism companies. The methodology employed a quantitative approach. The data was collected using a convenience sample of 1317 customers using SN when searching for information about tourism products and services. Descriptive statistics and correlation analysis were made to identify behaviors and the most relevant characteristics during SN usage. Findings revealed centennials to attach greater importance to the information shared about events in social networks, but on the other hand, it was also found that little importance is given to the dissemination of information about transports.
Célia M. Q. Ramos; Nelson Matos. Customer Experience Journey in Social Networks – Analysis of Cohorts’ Behavior. INCREaSE 2019 2019, 1180 -1195.
AMA StyleCélia M. Q. Ramos, Nelson Matos. Customer Experience Journey in Social Networks – Analysis of Cohorts’ Behavior. INCREaSE 2019. 2019; ():1180-1195.
Chicago/Turabian StyleCélia M. Q. Ramos; Nelson Matos. 2019. "Customer Experience Journey in Social Networks – Analysis of Cohorts’ Behavior." INCREaSE 2019 , no. : 1180-1195.
A tourist destination, in addition, to attracting tourists, both national and international, must take care of the interests of the local community in order to obtain economic development, improve the quality of life of the resident and meet the satisfaction of visitors. The quality of experiences perceived by tourists, about a tourist destination, contributes to their satisfaction and to the creation of richer memories. In this context, the role of Information and Communication Technologies (ICTs) can be the way to improve and add value to the experience, through the involvement of tourists and residents, taking into account the search made by tourists about their tourist destination before and during travel, through the dissemination of its authenticity, values and heritage of the destination by other tourists, residents and by official destination management organizations. The present research intends to analyse the role played by ICT to improve the competitiveness of the destination, in order to meet the needs of tourists, taking in consideration the quality of life of its residents. The methodology used considers descriptive statistical analysis and non-parametric tests applied to research questions. The research concluded that tourists use ICT at any time during their travel, both in planning and in the consumption phase, and that they use the technology in order to find information on the destination, make reservations and share their experiences on the social networks.
Célia M. Q. Ramos; Georgette Andraz; Irene Cardoso. The Role of ICT in Involving the Tourist and in Sustainability of Tourism Destinations. Industry 4.0 2019, 29 -45.
AMA StyleCélia M. Q. Ramos, Georgette Andraz, Irene Cardoso. The Role of ICT in Involving the Tourist and in Sustainability of Tourism Destinations. Industry 4.0. 2019; ():29-45.
Chicago/Turabian StyleCélia M. Q. Ramos; Georgette Andraz; Irene Cardoso. 2019. "The Role of ICT in Involving the Tourist and in Sustainability of Tourism Destinations." Industry 4.0 , no. : 29-45.
This article focuses on the role played by the images that hotels use on their websites. Under this approach, this study analyses the main image used in a hotel website, considered an area of outstanding interest, which can help to improve the first impression when arriving at the website and, with it, increase the number of bookings. The absence of studies on this matter aroused the interest in it. The proposed experiment allows to check how these images influence the pattern or metrics of visual attention of users as well as their cognitive processing. The eye tracking technology was chosen with the intention of knowing several aspects of this fixation behaviour according to: the position of the image on the website, whether or not it belongs to the Millennial generation and the type of navigation it performs (exploratory vs. goal oriented), in addition to proposing some interaction effects between these classification variables studied. The results achieved revealed that an image in the upper area of a website is more effective, but there are some differences in the visual attention among groups of participants. This attention to it will depend, in part, on the type of task to be carried out within the website and the user age. Specifically, goal-oriented users showed a lower recurrent interest in the main image. The fixation was shorter in the group belonging to the Millennial generation, who do not need, given their greater experience in the web, a longer time to process the cognitive load of the image. Although the hypotheses proposed on the basis of the literature are not entirely satisfactory, the present study allows laying the foundations for more complex future works.
Francisco Espigares-Jurado; Francisco Muñoz-Leiva; Marisol B. Correia; Carlos Sousa; Célia M.Q. Ramos; Luís Faísca. Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study. Journal of Retailing and Consumer Services 2019, 52, 101906 .
AMA StyleFrancisco Espigares-Jurado, Francisco Muñoz-Leiva, Marisol B. Correia, Carlos Sousa, Célia M.Q. Ramos, Luís Faísca. Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study. Journal of Retailing and Consumer Services. 2019; 52 ():101906.
Chicago/Turabian StyleFrancisco Espigares-Jurado; Francisco Muñoz-Leiva; Marisol B. Correia; Carlos Sousa; Célia M.Q. Ramos; Luís Faísca. 2019. "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study." Journal of Retailing and Consumer Services 52, no. : 101906.
Social networks have changed the way people and companies communicate. Nowadays, more and more elderly persons are using these platforms to communicate with friends and family, access news, entertainment and education. This study focuses on the elderly population and its use of social networks, and analyzes the contribution provided by the platforms to the users’ technological experiences, and whether this interaction contributes to the quality of life of this population. A survey based on the experience economy theory was disseminated online through Facebook to gauge users’ behavior. A Social Networks User Experience (SNUX) model was developed to study the elderly-user experience associated with the use of social networks, which was analyzed through structural equations modeling using SmartPLS 2.0. From the results obtained, it was concluded that social networks can contribute to an increased well-being of the older population, mainly from the technological experience associated with the use of these platforms, the environment of which contributes to entertainment and education of these users.
Célia M. Q. Ramos; João M. F. Rodrigues. The Contribution of Social Networks to the Technological Experience of Elderly Users. Transactions on Petri Nets and Other Models of Concurrency XV 2019, 538 -555.
AMA StyleCélia M. Q. Ramos, João M. F. Rodrigues. The Contribution of Social Networks to the Technological Experience of Elderly Users. Transactions on Petri Nets and Other Models of Concurrency XV. 2019; ():538-555.
Chicago/Turabian StyleCélia M. Q. Ramos; João M. F. Rodrigues. 2019. "The Contribution of Social Networks to the Technological Experience of Elderly Users." Transactions on Petri Nets and Other Models of Concurrency XV , no. : 538-555.
Monuments, museums and cities are great places to feel and experience neat and interesting things. But cultural heritage is experienced differently by different visitors. The more erudite may know beforehand what they intend to explore, while the least literate usually know and are capable of expressing some of their preferences but do not exactly realize what to see and explore. This paper proposes the use of a mobile application to set an itinerary where you can move at your own pace and, at the same time, have all the complementary information you need about each of the points of interest. The application is designed in face of an adaptive user interface where the routing and augmented reality are connected to acknowledge the needs of different user categories, such as elders, kids, experts or general users
Pedro J. S. Cardoso; João M. F. Rodrigues; João Pereira; Sergey Nogin; Joana Lessa; Célia M. Q. Ramos; Roman Bajireanu; Miguel Gomes; Paulo Bica. Cultural heritage visits supported on visitors’ preferences and mobile devices. Universal Access in the Information Society 2019, 19, 499 -513.
AMA StylePedro J. S. Cardoso, João M. F. Rodrigues, João Pereira, Sergey Nogin, Joana Lessa, Célia M. Q. Ramos, Roman Bajireanu, Miguel Gomes, Paulo Bica. Cultural heritage visits supported on visitors’ preferences and mobile devices. Universal Access in the Information Society. 2019; 19 (3):499-513.
Chicago/Turabian StylePedro J. S. Cardoso; João M. F. Rodrigues; João Pereira; Sergey Nogin; Joana Lessa; Célia M. Q. Ramos; Roman Bajireanu; Miguel Gomes; Paulo Bica. 2019. "Cultural heritage visits supported on visitors’ preferences and mobile devices." Universal Access in the Information Society 19, no. 3: 499-513.
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.
Juan José López García; David Lizcano; Celia Mq Ramos; Nelson Matos. Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study. Future Internet 2019, 11, 130 .
AMA StyleJuan José López García, David Lizcano, Celia Mq Ramos, Nelson Matos. Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study. Future Internet. 2019; 11 (6):130.
Chicago/Turabian StyleJuan José López García; David Lizcano; Celia Mq Ramos; Nelson Matos. 2019. "Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study." Future Internet 11, no. 6: 130.
The rise of new technologies in society have contributed to increase the tourism experience and caused changes in tourist behavior, while contributing to the acquisition of knowledge about the visited spaces, in general, and specifically to the religious tourist. Mobile technology with context-aware applications is relevant to supporting the religious tourist in their decision-making process, which in general includes searching, processing, and using information to solve problems. The methodology involved the development of a questionnaire with the objective of analyzing the influence of the use of personal technology on the religious tourism experience of places and culture in Valencia. The findings indicate that the utilization of ICT has positive implications in the cultural and religious tourism experience, mainly when visiting a cultural point of interest, and has contributed to planning a more successful trip, even contributing to adding value to the travel and to a learning experience associated with the acquisition of cultural knowledge.
Célia M. Q. Ramos; Ana Mafé-García. Analysis of the Contribution of ICT to Cultural and Religious Tourism. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2019, 167 -194.
AMA StyleCélia M. Q. Ramos, Ana Mafé-García. Analysis of the Contribution of ICT to Cultural and Religious Tourism. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2019; ():167-194.
Chicago/Turabian StyleCélia M. Q. Ramos; Ana Mafé-García. 2019. "Analysis of the Contribution of ICT to Cultural and Religious Tourism." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 167-194.
Cláudia Henriques; Manuela Guerreiro; Júlio Mendes; Célia M. Q. Ramos. Fado as a popular culture expression in the context of a tourist city. The Routledge Handbook of Popular Culture and Tourism 2018, 116 -126.
AMA StyleCláudia Henriques, Manuela Guerreiro, Júlio Mendes, Célia M. Q. Ramos. Fado as a popular culture expression in the context of a tourist city. The Routledge Handbook of Popular Culture and Tourism. 2018; ():116-126.
Chicago/Turabian StyleCláudia Henriques; Manuela Guerreiro; Júlio Mendes; Célia M. Q. Ramos. 2018. "Fado as a popular culture expression in the context of a tourist city." The Routledge Handbook of Popular Culture and Tourism , no. : 116-126.
Irene Rebelo Cardoso; Célia M. Q. Ramos; Georgete Andraz. The implementation of healthcare information systems: The role of commitment and usage in benefits achievement. 2018 13th Iberian Conference on Information Systems and Technologies (CISTI) 2018, 1 .
AMA StyleIrene Rebelo Cardoso, Célia M. Q. Ramos, Georgete Andraz. The implementation of healthcare information systems: The role of commitment and usage in benefits achievement. 2018 13th Iberian Conference on Information Systems and Technologies (CISTI). 2018; ():1.
Chicago/Turabian StyleIrene Rebelo Cardoso; Célia M. Q. Ramos; Georgete Andraz. 2018. "The implementation of healthcare information systems: The role of commitment and usage in benefits achievement." 2018 13th Iberian Conference on Information Systems and Technologies (CISTI) , no. : 1.
N.M.B. Antunes; Celia Ramos; Carlos Sousa. A experiência turística nas redes sociais: Motivações, implicações e impactes da geração de conteúdos. Dos Algarves: A Multidisciplinary e-Journal 2018, 32, 20 -37.
AMA StyleN.M.B. Antunes, Celia Ramos, Carlos Sousa. A experiência turística nas redes sociais: Motivações, implicações e impactes da geração de conteúdos. Dos Algarves: A Multidisciplinary e-Journal. 2018; 32 ():20-37.
Chicago/Turabian StyleN.M.B. Antunes; Celia Ramos; Carlos Sousa. 2018. "A experiência turística nas redes sociais: Motivações, implicações e impactes da geração de conteúdos." Dos Algarves: A Multidisciplinary e-Journal 32, no. : 20-37.
This chapter focuses on an Interactive Guide of the Portuguese Way of St. James (Camino de Santiago) created by using an Augmented Reality application. This application was developed specifically for the section of the Portuguese Route to Santiago that crosses the municipality of Barcelos (Northwest of Portugal). The Guide has the geo-information needed for the Pilgrim, in the passage by the municipality of Barcelos to Santiago, and can be accessed through a smartphone. The pilgrim will have at his or her disposal a set of interactive geo-information about Barcelos. At the level of interactivity with the user, each of these points of interest in the Guide will be signaled by a portrait done by a painter from Barcelos (monuments) and universal graphic icons (other geo-information).
Miguel Pereira; Miguel Pazos Otón; José M. Cotos; Paula Remoaldo; João M. F. Rodrigues; Célia M. Q. Ramos; Pedro J. S. Cardoso; Cláudia Henriques. Applying an Augmented Reality Tool to the Camino de Santiago in Portugal. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2018, 120 -139.
AMA StyleMiguel Pereira, Miguel Pazos Otón, José M. Cotos, Paula Remoaldo, João M. F. Rodrigues, Célia M. Q. Ramos, Pedro J. S. Cardoso, Cláudia Henriques. Applying an Augmented Reality Tool to the Camino de Santiago in Portugal. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2018; ():120-139.
Chicago/Turabian StyleMiguel Pereira; Miguel Pazos Otón; José M. Cotos; Paula Remoaldo; João M. F. Rodrigues; Célia M. Q. Ramos; Pedro J. S. Cardoso; Cláudia Henriques. 2018. "Applying an Augmented Reality Tool to the Camino de Santiago in Portugal." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 120-139.