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Marisol B. Correia is Coordinator Professor at the School of Management, Hospitality and Tourism (ESGHT) of the University of the Algarve (Portugal). She is the coordinator of CiTUR Algarve (Centre for Tourism Research, Development and Innovation), a member-collaborator of CinTurs (Research Centre for Tourism, Sustainability and Well-being) and is an external research fellow of the CEG-IST (Centre for Management Studies, University of Lisbon). Her PhD is in Electronics and Computer Engineering, Computer Science specialty. Her current research interests include business intelligence, information systems, e-tourism, website evaluation, evolutionary computation and ICT. She has published several scientific articles in several journals, has participated in funded projects and is a scientific reviewer of several international journals and conferences.
Purpose This study aims to analyse the effectiveness of a static promotional banner located on a hotel reservation website in terms of capturing the visitor’s visual attention by exploring how this impact depends on the user’s degree of internet experience. Design/methodology/approach An experiment was conducted using the eye-tracking methodology, in addition to a self-administered questionnaire. Through eye-tracking technology, eye movements were recorded whilst participants explored a generic hotel website. The factors used in the analyses were the position of the banner on the website and participants’ experience as internet users. Findings The findings showed that positioning a banner at certain locations on the webpage may lead to a better recall, which, in part, seems to result from the visual attention that such locations attract. The mediation analysis showed that the bottom-right and bottom-left positions have a negative effect on banner recall due, in part, to the shorter attention times and the smaller number of fixations those positions induce. Although the visitor’s level of internet experience affected his/her visual attention towards the banner, its impact on banner recall was non-significant. Results are discussed considering which variables produce greater effectiveness in capturing the user’s attention. Practical implications The paper draws several implications for the marketing literature, hospitality management and society in general. Originality/value The study is the first to analyse the impact of the position of a static ad on users’ visual attention and memory, considering the user’s degree of internet experience.
Francisco Muñoz-Leiva; Luís Miguel Faísca; Célia M.Q. Ramos; Marisol B. Correia; Carlos M.R. Sousa; Marouan Bouhachi. The influence of banner position and user experience on recall. The mediating role of visual attention. Spanish Journal of Marketing - ESIC 2021, ahead-of-p, 1 .
AMA StyleFrancisco Muñoz-Leiva, Luís Miguel Faísca, Célia M.Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi. The influence of banner position and user experience on recall. The mediating role of visual attention. Spanish Journal of Marketing - ESIC. 2021; ahead-of-p (ahead-of-p):1.
Chicago/Turabian StyleFrancisco Muñoz-Leiva; Luís Miguel Faísca; Célia M.Q. Ramos; Marisol B. Correia; Carlos M.R. Sousa; Marouan Bouhachi. 2021. "The influence of banner position and user experience on recall. The mediating role of visual attention." Spanish Journal of Marketing - ESIC ahead-of-p, no. ahead-of-p: 1.
The startup business ecosystem in India has experienced exponential growth. The amount of investment in Indian startups in the last decade demonstrates the strong interest of the technology industry to these business models based on innovation. In this context, the present study aims to identify investment opportunities for investors in Indian startups by identifying key indicators that characterize the startup ecosystem in India. To this end, a three steps data mining method is developed using data mining techniques. First, a sentiment analysis (SA), a machine learning approach that classifies the topics into groups expressing feelings, is applied to a dataset. Next, we develop a Latent Dirichlet Allocation (LDA) model, a topic-modeling technique that divides the sample of n = 14.531 tweets from Twitter into topics, using user-generated content (UGC) as data. Finally, in order to identify the characteristics of each topic we apply textual analysis (TA) to identify key indicators. The originality of the present study lies in the methodological process used for data analysis. Our results also contribute to the literature on startups. The results demonstrate that the Indian startup ecosystem is influenced by areas such as fintech, innovation, crowdfunding, hardware, funds, competition, artificial intelligence, augmented reality and electronic commerce. Of note, in view of the exploratory approach of the present study, the results and implications should be taken as descriptive, rather than determining for future investments in the Indian startup ecosystem.
José Saura; Ana Reyes-Menéndez; Nelson Dematos; Marisol Correia. Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis. Journal of Theoretical and Applied Electronic Commerce Research 2021, 16, 1929 -1944.
AMA StyleJosé Saura, Ana Reyes-Menéndez, Nelson Dematos, Marisol Correia. Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16 (6):1929-1944.
Chicago/Turabian StyleJosé Saura; Ana Reyes-Menéndez; Nelson Dematos; Marisol Correia. 2021. "Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 6: 1929-1944.
“Tourism for all” is based on three main aspects: accessible tourism, sustainable tourism and social tourism. Accessibility is an essential part of responsible and sustainable tourism. A sizable segment of the population comprises people who have a type of disability or people who are older and, as a result of age, experience diminished physical and/or mental abilities. The aim of this study is to analyze whether the mobile applications and websites of Portuguese and Spanish Destination Management Organizations (DMOs) are accessible. For this purpose, accessible destinations listed by the Tur4all project were taken as a sample for a quantitative exploratory study. Several tools related to accessibility were used to determine their level of compliance with the Web Content Accessibility Guidelines (WCAG) 2.1. The results reveal that the percentage of non-compliance with accessibility criteria is very high in DMOs in Portugal and especially in Spain. In conclusion, tourism for all is important, including its digital tools. The practical implications include guidance on accessibility for institutions and companies, as well as a need to raise awareness of its importance in the tourism sector. This is the only study that analyzes the accessibility of both apps and websites of the same institution according to the requirements in WCAG 2.1.
Elena Fernández-Díaz; Marisol Correia; Nelson Matos. Portuguese and Spanish DMOs’ Accessibility Apps and Websites. Journal of Theoretical and Applied Electronic Commerce Research 2021, 16, 874 -899.
AMA StyleElena Fernández-Díaz, Marisol Correia, Nelson Matos. Portuguese and Spanish DMOs’ Accessibility Apps and Websites. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16 (4):874-899.
Chicago/Turabian StyleElena Fernández-Díaz; Marisol Correia; Nelson Matos. 2021. "Portuguese and Spanish DMOs’ Accessibility Apps and Websites." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 4: 874-899.
This study explores two World Heritage Sites (WHS) as tourism destinations by applying several uncommon techniques in these settings: Smart Tourism Analytics, namely Text mining, Sentiment Analysis, and Market Basket Analysis, to highlight patterns according to attraction, nationality, and repeated visits. Salamanca (Spain) and Coimbra (Portugal) are analyzed and compared based on 8,638 online travel reviews (OTR), from TripAdvisor (2017–2018). Findings show that WHS reputation does not seem to be relevant to visitors-reviewers. Additionally, keyword extraction reveals that the reviews do not differ from language to language or from city to city, and it was also possible to identify several keywords related to history and heritage; in particular, architectural styles, names of kings, and places. The study identifies topics that could be used by destination management organizations to promote these cities, highlights the advantages of applying a data science approach, and confirms the rich information value of OTRs as a tool to (re)position the destination according to smart tourism design tenets.
Nuno Antonio; Marisol Correia; Filipa Ribeiro. Exploring User-Generated Content for Improving Destination Knowledge: The Case of Two World Heritage Cities. Sustainability 2020, 12, 9654 .
AMA StyleNuno Antonio, Marisol Correia, Filipa Ribeiro. Exploring User-Generated Content for Improving Destination Knowledge: The Case of Two World Heritage Cities. Sustainability. 2020; 12 (22):9654.
Chicago/Turabian StyleNuno Antonio; Marisol Correia; Filipa Ribeiro. 2020. "Exploring User-Generated Content for Improving Destination Knowledge: The Case of Two World Heritage Cities." Sustainability 12, no. 22: 9654.
Electronic word of mouth (eWOM) has been widely used by most consumers on different digital platforms. This review aimed to obtain further insights into online consumer behavior through social networking sites and online reviews sites to help tourism businesses develop sustainable eWOM strategies. To this end, an exploratory study was developed to analyze available literature on eWOM strategies and online consumer behavior. The systematic literature review analysis focused on the following two main topics: (i) tourism and (ii) eWOM. The scientific database, Web of Science, was used to collect relevant literature on the subject. The search terms “Tourism” and “eWOM” were used. Searching the database, Web of Science, yielded a total of 124 articles; upon application of different filters, a total of 14 studies were included in the final dataset. The results of the present study provide new insights into consumer behavior for social sciences and businesses for the adoption of sustainable strategies to increase the influence of eWOM on the tourism industry.
Ana Reyes-Menendez; Marisol Correia; Nelson Matos; Charlene Adap. Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry. Sustainability 2020, 12, 8972 .
AMA StyleAna Reyes-Menendez, Marisol Correia, Nelson Matos, Charlene Adap. Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry. Sustainability. 2020; 12 (21):8972.
Chicago/Turabian StyleAna Reyes-Menendez; Marisol Correia; Nelson Matos; Charlene Adap. 2020. "Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry." Sustainability 12, no. 21: 8972.
The global economy has brought economic and social changes that have led organizations to extend their vision beyond consumer and business markets. Particularly, in the marketing of public sector (MPS), the extant theoretical foundations require more comprehensive investigations not only into the main topics researchers have looked into the past, but also into the new challenges they will face in the future. Thus, the purpose of this study is to provide a thorough a bibliometric overview of the theoretical framework and to identify benefits and barriers of marketing in the public sector. We provide an overview of the theoretical framework and identify the benefits and barriers of marketing in the public sector through a bibliometric study. To achieve this objective, a systematic literature review was conducted of 3926 articles from 1931 to 2020. The results allowed the identification of four main theoretical clusters: educational, public health, social economics and urban politics. It also offered benefits and barriers in the context of MPS. Conclusions and implications to the academia and managers are drawn. Future research opportunities are also provided.
Nelson Matos; Marisol Correia; José Saura; Ana Reyes-Menendez; Nuno Baptista. Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020. Social Sciences 2020, 9, 168 .
AMA StyleNelson Matos, Marisol Correia, José Saura, Ana Reyes-Menendez, Nuno Baptista. Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020. Social Sciences. 2020; 9 (10):168.
Chicago/Turabian StyleNelson Matos; Marisol Correia; José Saura; Ana Reyes-Menendez; Nuno Baptista. 2020. "Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020." Social Sciences 9, no. 10: 168.
Electronic Word of Mouth (eWOM) has been widely used by the majority of consumers in different digital platforms. This exploratory study was conducted with the aim to get further insights about online consumer behavior through social networking sites and online reviews sites in order to help tourism businesses develop sustainable eWOM strategies. In order to carry out this objective, an exploratory study has been developed to analyze the existing literature of eWOM strategies and online consumer behavior. The systematic literature review analysis establishes two main topics: (i) tourism (ii) eWOM. The scientific database of Web of Science has been used to collect relevant literature of the subject matter. The search term “Tourism” and “eWOM” were applied. The database of Web of Science produced a total of 124 articles and with the different filters applied during the PRISMA 2009 Flow diagram the process resulted in a selection of 13 studies. The results of the research will provide a broader knowledge for scholars of social sciences and businesses for adopting sustainable strategies of the increasing influence of eWOM in tourism.
Ana Reyes-Menendez; Marisol B. Correia; Nelson Matos; Charlene Adap. Understanding Tourism Online Consumer Behavior and eWOM Strategies for Sustainable Business Management. 2020, 1 .
AMA StyleAna Reyes-Menendez, Marisol B. Correia, Nelson Matos, Charlene Adap. Understanding Tourism Online Consumer Behavior and eWOM Strategies for Sustainable Business Management. . 2020; ():1.
Chicago/Turabian StyleAna Reyes-Menendez; Marisol B. Correia; Nelson Matos; Charlene Adap. 2020. "Understanding Tourism Online Consumer Behavior and eWOM Strategies for Sustainable Business Management." , no. : 1.
The aim of the present study is to improve the understanding regarding the acceptance of tourism apps available for the marketing and tourism destination. For this purpose, the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants of users’ behavioral intention for mobile tourism applications according to the quality and user experience of tourism applications. In order to understand whether the design of and user experience with tourist applications influence those apps’ use and acceptance, the variable Trust in the Internet operator was added to UTAUT2 as an external variable, as well as App Quality and App User Experience. To investigate the determinants of the users’ behavioral intention, a survey of 552 users was performed, and the data were analyzed using the partial least squares path modeling in Spain and Portugal. The results contribute to a deeper understanding of user needs when they decide whether to download a mobile tourism app and whether to use it at their destination.
Pedro Palos-Sanchez; Jose Ramon Saura; Marisol B. Correia. Do tourism applications’ quality and user experience influence its acceptance by tourists? Review of Managerial Science 2020, 15, 1205 -1241.
AMA StylePedro Palos-Sanchez, Jose Ramon Saura, Marisol B. Correia. Do tourism applications’ quality and user experience influence its acceptance by tourists? Review of Managerial Science. 2020; 15 (5):1205-1241.
Chicago/Turabian StylePedro Palos-Sanchez; Jose Ramon Saura; Marisol B. Correia. 2020. "Do tourism applications’ quality and user experience influence its acceptance by tourists?" Review of Managerial Science 15, no. 5: 1205-1241.
Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.
Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability 2020, 12, 2793 .
AMA StylePatricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado, Carlos De Las Heras-Pedrosa. Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies. Sustainability. 2020; 12 (7):2793.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado; Carlos De Las Heras-Pedrosa. 2020. "Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies." Sustainability 12, no. 7: 2793.
This study sought to analyze the effect of the climate of tourists’ region of origin on their length of stay in a specific inland destination as climate of origin has been ignored in previous analyses. The present study collected data from 674 valid surveys of visitors in the selected destination and applied a zero-truncated negative binomial regression model and a Poisson-inverse Gaussian regression model. The results for this destination suggest that climate of origin affects tourists’ length of stay. This finding was obtained via the Poisson-inverse Gaussian regression model because of its greater tolerance to long tail distributions. Similarities and differences were found regarding results for other destinations found in the literature. The present findings further include the non-significant effect of reasons for traveling and tourists’ satisfaction and the significant influence of tourists’ mode of transport, income, and age on length of stay. Cheaper lodging categories also have an important impact on visitors who prefer extended stays.
Ismael P. Soler; German Gemar; Marisol B. Correia. The climate index-length of stay nexus. Journal of Sustainable Tourism 2020, 28, 1272 -1289.
AMA StyleIsmael P. Soler, German Gemar, Marisol B. Correia. The climate index-length of stay nexus. Journal of Sustainable Tourism. 2020; 28 (9):1272-1289.
Chicago/Turabian StyleIsmael P. Soler; German Gemar; Marisol B. Correia. 2020. "The climate index-length of stay nexus." Journal of Sustainable Tourism 28, no. 9: 1272-1289.
This research focuses on how the tourism and hospitality industry is applying the paradigm of open innovation, supported by social media. Open innovation (OI) has been on the topical research agenda, but the previous literature lacks studies in the service sector and specifically for tourism companies. Moreover, the introduction of social media as a tool to implement open innovation is considered the main research gap. Structural equation modelling is applied to data from 181 Portuguese and Spanish companies to study both customer involvement in new product development and the perceptions and results in terms of turnover and competitiveness. The structure of the relationships between research and development, external openness and open innovation management is highlighted with statistical analysis. In addition, the introduction of social media adds value to the proposed model. Currently, there is a lack of available models to give structure to the OI paradigm and to allow us to manage it. The contribution of this research is a comparison of the explanatory power of three models that allow us to test how certain strategic guidelines in tourism companies influence each other and have a mediating or multiplier effect when linked to each other (nested models method). In conclusion, the originality of this research is based on the relationship between open innovation management and social media and the mediating effect of external openness.
Patricia P. Iglesias-Sánchez; Pilar López-Delgado; Marisol B. Correia; Carmen Jambrino-Maldonado. How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry? Information Technology & Tourism 2020, 22, 297 -323.
AMA StylePatricia P. Iglesias-Sánchez, Pilar López-Delgado, Marisol B. Correia, Carmen Jambrino-Maldonado. How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry? Information Technology & Tourism. 2020; 22 (2):297-323.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Pilar López-Delgado; Marisol B. Correia; Carmen Jambrino-Maldonado. 2020. "How do external openness and R&D activity influence open innovation management and the potential contribution of social media in the tourism and hospitality industry?" Information Technology & Tourism 22, no. 2: 297-323.
This article focuses on the role played by the images that hotels use on their websites. Under this approach, this study analyses the main image used in a hotel website, considered an area of outstanding interest, which can help to improve the first impression when arriving at the website and, with it, increase the number of bookings. The absence of studies on this matter aroused the interest in it. The proposed experiment allows to check how these images influence the pattern or metrics of visual attention of users as well as their cognitive processing. The eye tracking technology was chosen with the intention of knowing several aspects of this fixation behaviour according to: the position of the image on the website, whether or not it belongs to the Millennial generation and the type of navigation it performs (exploratory vs. goal oriented), in addition to proposing some interaction effects between these classification variables studied. The results achieved revealed that an image in the upper area of a website is more effective, but there are some differences in the visual attention among groups of participants. This attention to it will depend, in part, on the type of task to be carried out within the website and the user age. Specifically, goal-oriented users showed a lower recurrent interest in the main image. The fixation was shorter in the group belonging to the Millennial generation, who do not need, given their greater experience in the web, a longer time to process the cognitive load of the image. Although the hypotheses proposed on the basis of the literature are not entirely satisfactory, the present study allows laying the foundations for more complex future works.
Francisco Espigares-Jurado; Francisco Muñoz-Leiva; Marisol B. Correia; Carlos Sousa; Célia M.Q. Ramos; Luís Faísca. Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study. Journal of Retailing and Consumer Services 2019, 52, 101906 .
AMA StyleFrancisco Espigares-Jurado, Francisco Muñoz-Leiva, Marisol B. Correia, Carlos Sousa, Célia M.Q. Ramos, Luís Faísca. Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study. Journal of Retailing and Consumer Services. 2019; 52 ():101906.
Chicago/Turabian StyleFrancisco Espigares-Jurado; Francisco Muñoz-Leiva; Marisol B. Correia; Carlos Sousa; Célia M.Q. Ramos; Luís Faísca. 2019. "Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study." Journal of Retailing and Consumer Services 52, no. : 101906.
Jose L. Salmeron; Marisol B. Correia; Pedro R. Palos-Sanchez. Complexity in Forecasting and Predictive Models. Complexity 2019, 2019, 1 -3.
AMA StyleJose L. Salmeron, Marisol B. Correia, Pedro R. Palos-Sanchez. Complexity in Forecasting and Predictive Models. Complexity. 2019; 2019 ():1-3.
Chicago/Turabian StyleJose L. Salmeron; Marisol B. Correia; Pedro R. Palos-Sanchez. 2019. "Complexity in Forecasting and Predictive Models." Complexity 2019, no. : 1-3.
Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. The challenge of linking destination online reputation with competitiveness. Tourism & Management Studies 2019, 15, 35 -43.
AMA StylePatricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado. The challenge of linking destination online reputation with competitiveness. Tourism & Management Studies. 2019; 15 (1):35-43.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. 2019. "The challenge of linking destination online reputation with competitiveness." Tourism & Management Studies 15, no. 1: 35-43.
This chapter analyzes the implementation of open innovation supported by social media, aiming to make it more effective in the tourism sector. Regression analysis is used to verify the relationships between competitive environment, research and development (R&D)/innovation level, external openness, and open innovation implementation using a sample of 135 tourism companies in the south of Spain and Portugal. The potential of social media as an instrument for customer involvement in innovation processes is verified, as is the ongoing adoption of open innovation as a competitiveness strategy in the tourism industry. Regarding the practical implications, open innovation is becoming established and there is strategic support from social media. However, there is a lack of models to give structure to this new paradigm and allow its management. The originality of this chapter lies in combining the models proposed by Narver and Slater and Atuahene-Gima regarding the ways in which companies can approach open innovation.
Patricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. The Customer as a Source of Open Innovation in the Tourism Sector. Digital Technology Advancements in Knowledge Management 2019, 158 -178.
AMA StylePatricia P. Iglesias-Sánchez, Marisol B. Correia, Carmen Jambrino-Maldonado. The Customer as a Source of Open Innovation in the Tourism Sector. Digital Technology Advancements in Knowledge Management. 2019; ():158-178.
Chicago/Turabian StylePatricia P. Iglesias-Sánchez; Marisol B. Correia; Carmen Jambrino-Maldonado. 2019. "The Customer as a Source of Open Innovation in the Tourism Sector." Digital Technology Advancements in Knowledge Management , no. : 158-178.
One of the most significant changes in the last decade in the business environment has been caused by the development of information technologies and the internet. The internal structure and organization of companies has changed to evolve towards a digital environment influenced by internet business models and digital marketing (DM) techniques. This chapter develops a systematic literature review with the objective of identifying the key players in the business environment with respect to the new business models and digital marketing techniques applied to them, to improve the benefits they bring to the company. The results of the research identify and define the main actors of the electronic commerce (EC) ecosystem, as well as their typologies and the main techniques of DM used in this field of research. The results of the exploratory study can be used for future research in this field and to reinforce the reference bibliography in this area of research.
Jose Ramon Saura; Pedro R. Palos-Sanchez; Marisol B. Correia. Digital Marketing Strategies Based on the E-Business Model. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution 2019, 86 -103.
AMA StyleJose Ramon Saura, Pedro R. Palos-Sanchez, Marisol B. Correia. Digital Marketing Strategies Based on the E-Business Model. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution. 2019; ():86-103.
Chicago/Turabian StyleJose Ramon Saura; Pedro R. Palos-Sanchez; Marisol B. Correia. 2019. "Digital Marketing Strategies Based on the E-Business Model." Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution , no. : 86-103.
Pedro R. Palos Sanchez; José Ramón Saura; Marisol B. Correia. An Empirical Examination of Adoption of Mobile Applications in Spain and Portugal, based in UTAUT. International Journal of Mobile Communications 2019, 17, 1 .
AMA StylePedro R. Palos Sanchez, José Ramón Saura, Marisol B. Correia. An Empirical Examination of Adoption of Mobile Applications in Spain and Portugal, based in UTAUT. International Journal of Mobile Communications. 2019; 17 (1):1.
Chicago/Turabian StylePedro R. Palos Sanchez; José Ramón Saura; Marisol B. Correia. 2019. "An Empirical Examination of Adoption of Mobile Applications in Spain and Portugal, based in UTAUT." International Journal of Mobile Communications 17, no. 1: 1.
El objetivo de este estudio es conocer la comunicación de las ONG de inmigración en España a través de su red social oficial de Facebook mediante un análisis de contenido de las publicaciones a través del software Nvivo 11 en la que se identifican a través de categorías y subcategorías cuáles son los principales temas o asuntos tratados. Además, para conocer los temas más utilizados y aquellos que generan mayor actividad o interacción se obtiene el número de publicaciones, así como el número de “likes” y de comentarios para cada categoría y subcategoría. En los resultados se determina una disposición de las ONG a destacar localizaciones concretas donde ocurren problemas de inmigración y un interés de los usuarios en lo referente a los problemas y las consecuencias que tiene el entorno marítimo. Además, se observa en los usuarios una mayor interacción en mensajes positivos que en aquellos referidos a problemas e injusticias. También, los usuarios son más reacios en aquellos temas que requieren de una interacción o una involucración más activa y personal con los inmigrantes como son la acogida, la integración y la participación. Por último, resaltar la importancia de los temas educacionales en la comunicación de las ONG y la preocupación de los usuarios por las mafias en la inmigración.
Miguel Ángel. Sánchez Jiménez; Marisol B. Correia; Nelson De Matos. Principales temas utilizados en la comunicación social de las ONG de inmigración en España a través de la red social Facebook. Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales 2018, 213 -232.
AMA StyleMiguel Ángel. Sánchez Jiménez, Marisol B. Correia, Nelson De Matos. Principales temas utilizados en la comunicación social de las ONG de inmigración en España a través de la red social Facebook. Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales. 2018; (27):213-232.
Chicago/Turabian StyleMiguel Ángel. Sánchez Jiménez; Marisol B. Correia; Nelson De Matos. 2018. "Principales temas utilizados en la comunicación social de las ONG de inmigración en España a través de la red social Facebook." Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales , no. 27: 213-232.
This study sought to assess customers' willingness to pay for a wide variety of characteristics and attributes of hotels in Portugal's Algarve region. After collecting nearly all the information available on TripAdvisor for hotels in this region, a hedonic pricing model was developed using a database of 9992 cases. The results suggest that – after standardisation – the most important variable shaping Algarve hotel room rates is the previous day's prices. When associated with a family-friendly hotel, star category and services have a greater value than beaches or golf courses do. Customers also appreciate some types of hotels, such as boutique, quaint or trendy hotels, but view others negatively, such as family-friendly or business hotels. Only the specific location of Falesia Beach adds value, although the Algarve is a desirable destination overall. Both destination and hotel managers can use the proposed method to analyse data for their region on customers' propensity to pay.
Ismael P. Soler; German Gemar; Marisol B. Correia; Francisco Serra. Algarve hotel price determinants: A hedonic pricing model. Tourism Management 2018, 70, 311 -321.
AMA StyleIsmael P. Soler, German Gemar, Marisol B. Correia, Francisco Serra. Algarve hotel price determinants: A hedonic pricing model. Tourism Management. 2018; 70 ():311-321.
Chicago/Turabian StyleIsmael P. Soler; German Gemar; Marisol B. Correia; Francisco Serra. 2018. "Algarve hotel price determinants: A hedonic pricing model." Tourism Management 70, no. : 311-321.
This paper addresses the problems of scant research on the Province of Malaga's interior and heterogeneous results of research on length of stay. Based on a negative binomial regression model and data from 675 surveys, the results suggest that two different patterns coexist simultaneously regarding variables’ impacts on the length of stay of national versus foreign tourists. For domestic tourists, their reasons for travelling condition length of stay, whereas, for international tourists, satisfaction has the most significant impact on length of stay. In addition, this paper confirms a negative relationship between income and length of stay. Implications for the tourism industry at the destination in question and possible future research are discussed.
Ismael P. Soler; German Gemar; Marisol B. Correia. Length of stay for tourists' inland trips. Journal of Destination Marketing & Management 2018, 10, 49 -60.
AMA StyleIsmael P. Soler, German Gemar, Marisol B. Correia. Length of stay for tourists' inland trips. Journal of Destination Marketing & Management. 2018; 10 ():49-60.
Chicago/Turabian StyleIsmael P. Soler; German Gemar; Marisol B. Correia. 2018. "Length of stay for tourists' inland trips." Journal of Destination Marketing & Management 10, no. : 49-60.