Purpose. One of the perspectives that receives the most attention from studies in international business is cultural dimensions. This is due to the greater complexity and incidence of cultural aspects in economic performance. This paper explored the moderation effect of cultural orientations on the creation of innovation trajectories related to levels of innovation and their outcomes in countries from various geographical areas between 2011 and 2021. Design/Methodology/Approach. A growth trajectories model is conducted to achieve the research’s aim, considering the country’s cultural orientation, innovation inputs (institutions, human capital and research, infrastructure, market sophistication, and business sophistication), and impact on innovation output. The Global Innovation Index, Globe Project, and Global Entrepreneurship Index databases used this analysis, containing data from nations on different continents. The trajectories’ analysis approach is utilized to achieve the desired goal, which allows for the assessment of the variations in innovation trajectory across countries with cultural tendencies towards performance and humane orientation from 2011 to 2021. Findings. The literature affirms positive results for various innovation inputs, but the results show differences in innovation outputs. The difference is related to their inputs (institutions, human capital and research, infrastructure, market sophistication, business sophistication), institutions, and market sophistication. Additionally, a difference depends on the country’s performance culture, generating options to obtain higher outputs, such as knowledge and creative results. Research Limitations/Implications. Based on the results achieved, an attempt is made to provide a different perspective on innovation, especially evaluating the results over time and identifying decreasing trajectories that affect the innovation results in countries with different economic development conditions and cultural characteristics. Practical Implications. The results achieved make it possible to strengthen the analysis of the countries’ strategies regarding innovation, especially in the permanent evaluation of the results, which encourages changes in the execution of innovative activities to maintain their performance over time. Social Implications. The contributions allow us to understand the dynamics of innovation in countries’ knowledge and creative outputs over time. Originality/Value. The trajectory analysis used in the data analysis is perhaps one of the most robust techniques for a time series analysis. This allows for identifying trajectories for the study’s independent variables and their influence on a country’s innovation.

The purpose of the research is to theorise about the determinants of academic reputation and the moderating effects of aspiration performance in Latin-American universities present in three of the most important rankings in the world: The Times Higher Education, QS World University Rankings, Academic Ranking of World Universities (ARWU). To achieve the research purpose, a time series panel is performed. Our general model trying to evaluate the effect of aspirational performance 15 on the relationship between Faculty quality (Research and Teaching) and Academic Reputation in Latin American Countries was specified. The database considered in the research includes the universities classified in the Times Higher Education ranking (THE), QS World University Rankings (QS), and Academic Ranking of World Universities (ARWU) from 20 2011 to 2022. Concerning the results, it was possible to verify that the ranking of performance in research and the ranking of performance in quality does not have a significant relationship with academic reputation. While ranking performance in quality and research according to the category of countries, a positive and robust impact was observed. 25 Similarly, it was found that the regions’ moderating effect on the relationship between quality and research and its impact on the academic reputation of higher education institutions. As a general conclusion of the article, it is possible to show that regional dynamics of the location of university institutions define the strategy from which the institution’s 30 performance is improved. Therefore, the importance of the influence of environmental actors on performance is identified.

This research aims to analyze the relationship between social factors (social comparison orientation, loneliness, emotional support, and instrumental support) and the quadratic effects of the mindful approach and technological stress in co-creating virtual value for the tourism sector. Using a dynamic structural equation model, we analyzed data collected from a cohort of 400 tourists who actively participated in virtual tourism services between 2011 and 2022. Using this methodology, we investigate the long-term correlations between different elements and their impact on participants' participation in virtual value co-creation. Our research indicates a distinct correlation between the mindful approach and virtual value co-creation, exhibiting a positive quadratic effect that gradually decreases, implying the necessity of consistent mindfulness practices in the face of technological stress. Interestingly, we also find that technological stress has a positive quadratic role over time. As people become more adept at technology and accustomed to it, its favorable effects on virtual value co-creation diminish. In the current scenario characterized by collaborative innovation and interaction through digital platforms, they are of great importance for companies, especially in adapting to new social dynamics characterized by new technologies. Using the Mindful Approach in the digital context becomes necessary, emphasizing mainly conscious awareness to optimize the level of commitment, increasing the results of interactions. On the other hand, new technologies in value co-creative processes increase concern about technological stresses, especially in exposure to these new environments over time. In this way, achieving more excellent stability between digital interaction and reducing potential stressors becomes a critical business strategy for sustaining collaboration dynamics over time, thus ensuring individuals’ well-being and maximizing the concretion processes’ positive impact at both the individual and social levels.

The COVID-19 pandemic has brought changes in the different requirements related to consumer experience. We conducted a sentiment analysis on many comments of tourists in two most popular online travel platforms in Mexico, TripAdvisor and Booking.com, from April 2020 to February 2021. Our analysis was aimed at understanding the effect of COVID-19 on the behaviour of tourism consumers who make trips using on-line platforms for booking luxury hotels. The results demonstrated that the personal characteristics of travellers are heterogeneous and respond to a specific context. The research concluded that luxury hotels need to create appropriate strategies for the tourists who make booking through digital platforms and the different requirements they have during their stays in the hotels.

This research analyzes the moderation effects of Hofstede’s Cultural Dimensions (Power Distance, Uncertainty Avoidance and Indulgence) in the relationship between Ambidextrous learning and corporate sustainability in born global firms. The data were collected from exporting firms characterized by beginning international operations in the first three years and were thus classified as Born Global. A panel Dynamic Structural Equation Model (DSEM) was used to test the research hypothesis. One of the methodological contributions is the exploration of dynamic social behaviors that are difficult to study, specifically over time. Here, DSEM becomes in a data analysis technique that allows us to analyze this type of phenomena. The research results show that the relationship between Ambidextrous learning (AL) and Corporate Sustainability (CS) is positive in the short- and long-term. The cultural dimension’s Power Distance and Uncertainty Avoidance moderates the relation between (AL) and (CS) and this dimension can predict their inertia. However, while Uncertainty Avoidance has a moderating effect, it does not predict future behaviors. Published literature on the Born Global company. that includes the moderation of Hofstede’s dimensions (Power distance, Avoidance of uncertainty, and Indulgence) from a company perspective that study the relationship between Ambidextrous Learning and Corporate Sustainability is scarce.

This research aims to identify the relationship between perceived risks and the adoption of virtual reality technology in the tourism sector for two study groups: tourists and tourism agencies. In this way, we investigate the main differences between clients and tourism agencies in adopting this type of technology in two countries (Spain and Colombia). The financial, social, time, psychological, and performance risks that influence the consumption and the sale of this type of service have been included among the perceived risks. To achieve this objective, a multi-group model is used that considers the theoretical model of the present investigation. A total of 83 tourism agencies and 150 consumers of tourist services between Spain and Colombia were consulted. For the collection of information, an external consulting firm was hired and used a questionnaire to collect data. The methodological contribution is related to the study of variables typical of consumer preferences and variables that affect the decision-making of technological adoption of tourist agencies. The results show that tourists perceive new technologies with a high social risk, while tourism agencies are more concerned with psychological, financial, time, and performance risks.