Diana Escandon

Dr. Diana Escandon

Universidad Javeriana Cali
orcid

Research Focus & Metrics

Academic Career Length

58Years (1969-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
21 January 2019 in Sustainability
Verified
Journal Article
Open access
PDF file
DEDiana Escandon
Diana Escandon
DUDavid Urbano-Pulido
David Urbano-Pulido
AHAndrea Hurtado-Ayala
Andrea Hurtado-Ayala
Most research on entrepreneurial activities and institutions focuses on identifying certain relationships between formal and informal institutions and entrepreneurship across economies. In this study, we advance entrepreneurship research by examining how social capital as a characteristic of the institutional environment affects the relationship between formal and informal institutions and entrepreneurial activities, differentially, in developing and developed economies. Supporting institutional theory and social capital theory, the results from our sample of 39 countries from 2001 to 2014, which contains over 30,000 identified individuals, indicate that social capital has a stronger influence in the relations between institutions and entrepreneurship. In developing countries, this influence is greater in the relationship between property rights, access to credit, subjective insecurity, and entrepreneurial activity. In developed countries, the greater effect of social capital is on the relationship between corruption and entrepreneurial activity.

1 December 2019 in Journal of Urban Management
Verified
Journal Article
Open access
DEDiana Escandon
Diana Escandon
DUDavid Urbano
David Urbano
AHAndrea Hurtado-Ayala
Andrea Hurtado-Ayala
JPJairo Salas Paramo
Jairo Salas Paramo
ADAlvaro Zapata Dominguez
Alvaro Zapata Dominguez

1 August 2021 in Technology in Society
Verified
Journal Article
Closed access
DEDiana Escandon
Diana Escandon
JSJairo Salas-Paramo
Jairo Salas-Paramo
AMAna Isabel Meneses-Franco
Ana Isabel Meneses-Franco
CGCarlos Giraldo- Gonzalez
Carlos Giraldo- Gonzalez

12 May 2022 in Sustainability
Verified
Journal Article
Open access
PDF file
DEDiana Escandon
Diana Escandon
ARAgustin Ramirez
Agustin Ramirez
JSJairo salas
Jairo salas
Purpose. One of the perspectives that receives the most attention from studies in international business is cultural dimensions. This is due to the greater complexity and incidence of cultural aspects in economic performance. This paper explored the moderation effect of cultural orientations on the creation of innovation trajectories related to levels of innovation and their outcomes in countries from various geographical areas between 2011 and 2021. Design/Methodology/Approach. A growth trajectories model is conducted to achieve the research’s aim, considering the country’s cultural orientation, innovation inputs (institutions, human capital and research, infrastructure, market sophistication, and business sophistication), and impact on innovation output. The Global Innovation Index, Globe Project, and Global Entrepreneurship Index databases used this analysis, containing data from nations on different continents. The trajectories’ analysis approach is utilized to achieve the desired goal, which allows for the assessment of the variations in innovation trajectory across countries with cultural tendencies towards performance and humane orientation from 2011 to 2021. Findings. The literature affirms positive results for various innovation inputs, but the results show differences in innovation outputs. The difference is related to their inputs (institutions, human capital and research, infrastructure, market sophistication, business sophistication), institutions, and market sophistication. Additionally, a difference depends on the country’s performance culture, generating options to obtain higher outputs, such as knowledge and creative results. Research Limitations/Implications. Based on the results achieved, an attempt is made to provide a different perspective on innovation, especially evaluating the results over time and identifying decreasing trajectories that affect the innovation results in countries with different economic development conditions and cultural characteristics. Practical Implications. The results achieved make it possible to strengthen the analysis of the countries’ strategies regarding innovation, especially in the permanent evaluation of the results, which encourages changes in the execution of innovative activities to maintain their performance over time. Social Implications. The contributions allow us to understand the dynamics of innovation in countries’ knowledge and creative outputs over time. Originality/Value. The trajectory analysis used in the data analysis is perhaps one of the most robust techniques for a time series analysis. This allows for identifying trajectories for the study’s independent variables and their influence on a country’s innovation.

13 June 2016 in Estudios Gerenciales
Verified
Journal Article
Open access
DEDiana Escandon
Diana Escandon
AHAndrea Hurtado-Ayala
Andrea Hurtado-Ayala
Este artículo parte de la teoría de rasgos de liderazgo para analizar la influencia del tipo de liderazgo de las empresas colombianas sobre su desempeño exportador. Para cumplir este objetivo se utiliza una base de datos de 306 empresas exportadoras colombianas y por medio de un análisis de conglomerados bietápico se analizan los diferentes tipos de liderazgo: democrático, autocrático y liberal. Los resultados obtenidos identifican un conglomerado de empresas con alto desempeño exportador que combinan el liderazgo liberal y el democrático, mientras que el segundo conglomerado está conformado por las empresas con bajo desempeño exportador que asumen un liderazgo liberal. Se concluye que para alcanzar niveles de desempeño superior los gerentes colombianos ejercen el liderazgo como un equilibrio entre libertad y control.

14 January 2019 in Frontiers in Psychology
Verified
Journal Article
Open access
PDF file
DEDiana Escandon
Diana Escandon
JRJosep Rialp-Criado
Josep Rialp-Criado
This paper aims to analyze the influence of the content of the label of wine bottles on the purchase intention of wine. The sample was 114 individuals (51, 32% women and 48, 67% men) inside simulated Supermarket at Javeriana University of the city of Cali (Colombia). They were viewed for 2 min in front of a grocery shelving with 100 wines. The study uses eye tracking to estimate the behavior related to wine attributes included on the label of wine bottles, specifically the denomination of origin, nutritional information, and health warnings. The authors use the hierarchical model methodology, which generates a pattern of relationships among variables. Among the results, it is possible to determine a consistent model for purchase intention, where the mentioned components of the label that are related to wine attributes and their interactions constitute important factors in the possibility of influencing a purchase intention. However, when executing a group division of the audience attending to the experience in wine consumption, it is evident that based on their experience, consumers read the labels’ information differently, causing certain effects in their buying intention.