The “Urban Agriculture Europe” EU COST-Action (2012–2016) has shown that the complexity of urban agriculture (UA) is hardly compressible into classic business management models and has proposed new management models, such as the Business Model Canvas (BMC). Business models of UA have to be different from rural ones. In particular, factors such as differentiation and diversification, but also low cost-oriented specialisation, are characteristic and necessary business models for UA to stay profitable in the long term under challenging city conditions. This paper aims to highlight how farm enterprises have to adjust to urban conditions by stepping into appropriate business models aiming to stay competitive and profitable, and how the BMC is useful to analyse their organisation and performance, both economically and socially. The paper offers an inter-regional analysis of UA enterprises located in Spain, Italy, and Germany, which are further subdivided into: local food, leisure, educational, social, therapeutic, agri-environmental, cultural heritage and experimental farms. The analysis demonstrates that UA is differentially adjusted to specific urban conditions and that the BMC is useful for analysing urban farming. Heterogeneous local food farms and the integration of local and organic food production in social farming business models are most frequent in our case studies.

This study focuses on how traditional rural landscape and proximity to a Natura 2000 Site of Community Importance (SCI) might influence consumers’ choice of an agritourism farm for a weekend stay. Data were collected in Umbria region’s (Italy) agritourism farms in 2014 by interviewing 160 tourists. Results from a discrete choice experiment reveal that the most important feature affecting the interviewees’ propensity to pay a premium price to stay in an agritourism farm is the well-preserved traditional landscape (willingness to pay 32.32€/night for two people), followed by the availability of a swimming pool (willingness to pay 20.95€/ night for two people), the proximity to a historical village (willingness to pay 18.37€/night for two people) and, the location in a Natura 2000 SCI (willingness to pay 13.57€/night for two people). Furthermore, the results underline how the preservation of the traditional landscape and protection of the surrounding environment play a strategic role in developing agritourism and provide economic benefits to local communities.

The aim of this paper is to propose a multi-attribute hierarchical evaluation model for the evaluation of the aggregate sustainability of livestock farms integrating the economic, environmental, and social aspects. This approach uses an aggregation criterion based on the geometric mean to assess a farm’s current level of sustainability. Sustainability was measured through the use of indicators including carbon footprint, farm income, and animal welfare. Secondly, based on the relationships between the sustainability aspects, the effects of improvement measures on all the indicators were estimated. This paper presents eight livestock case studies from Italy, analyzed in 2014. The results show intermediate values for the aggregate index of sustainability for most of the farms. The index mainly depends on the estimated values of the sustainability indicators related to the economic and environmental aspects. Lower values of animal welfare sustainability are quantified. The introduction of improvement measures in relation to the preparation of the soil had positive effects, both in terms of emissions and animal welfare. The increase of available space per Livestock Unit (LU) resulted in the greatest positive effect on animal welfare, among all the other actions analyzed.

The paper presents a study of a new social farming initiative: kindergarten farms. The paper emphasizes the value of potential synergies between the agricultural and the educational service. The two case studies analyzed are high-quality Italian kindergartens supported by a Marche Region project to foster employment in rural areas and improve the quality of life. The entrepreneurial models were investigated using the Business Model Canvas (BMC), which enabled us to examine the economic results of the kindergarten farm, the importance of the farm location, and the role of public decision-makers. The results show that the kindergarten farms offer a new way to achieve economic diversification, to supplement the incomes of rural people, to support exchange between generations, and to reduce the public cost of social services.