Accelerating demand to reduce the environmental impact of fossil fuels has been driving widespread attention to renewable fuels, such as biogas. In fact, in the last decade numerous policy guidelines and laws regarding energy, the environment and agriculture have been issued to encourage the use of animal sewage as a raw material for the production of biogas. The production of energy from biogas in a dairy farm can provide a good opportunity for sustainable rural development, augmenting the farm’s income from traditional sources and helping to reduce the overall environmental impact of the energy sector. This paper investigates the trade-off between the environmental and economic benefits of an agro-energy farm in the Umbria region of Italy that employs livestock sewage and manure, dedicated energy crops (corn and triticale silage) and olive waste. The environmental analysis was performed using the LCA methodology, while the economic investigation was carried out by reconstructing the economic balance of the agro-energetic supply chain based on the budgets of each activity performed. The LCA results show, on the one hand, the predominant weight of producing dedicated crops compared to all other processes in the supply chain and, on the other hand, a significant reduction in environmental impact compared to that caused by energy production from fossil fuels. Economic analysis revealed that the results depend significantly on what rate per kWh the government incentives guarantee to agricultural producers of renewable energy.

This study aims to contribute to the existing literature by verifying whether the degree of liking of a new food product influences people’s preferences and willingness to pay from a discrete choice experiment when dealing with sustainable food products. To this purpose, we considered the case study of the introduction into the Italian market of a new food product: tinned Chianina meat. Among the attributes considered for this new product, two in particular were related to sustainability: organic breeding and the preservation of a traditional rural landscape. Half of the respondents underwent a sensory test before taking part in the hypothetical market (discrete choice experiment), while the remaining were administered the tests in reverse order. Tasting the product before the discrete choice experiment did not produce different willingness to pay (WTP) parameters as estimated by a taste factor interaction. However, separating the respondents into those who liked or disliked the product in the tasting condition revealed differences in willingness to pay results. The preferences are different for more than 50% of the attributes considered, and the magnitude of this difference is quite relevant. The WTP for one well known and certified sustainability related attribute—organic breeding—was not affected by the liking, while, for the other—the preservation of a traditional rural landscape—the effect of liking decreases the WTP. As a consequence, we suggest that tasting and liking studies should be routinely coupled with discrete choice studies when analyzing the introduction of new food products, especially when considering sustainable attributes in the experimental design. In the case of organic products where the expectations about taste are higher, neglecting to consider their sensory perception, along with the other discrete choice experiment attributes, could seriously undermine their long lasting success on the market.

The aim of this paper is to propose a multi-attribute hierarchical evaluation model for the evaluation of the aggregate sustainability of livestock farms integrating the economic, environmental, and social aspects. This approach uses an aggregation criterion based on the geometric mean to assess a farm’s current level of sustainability. Sustainability was measured through the use of indicators including carbon footprint, farm income, and animal welfare. Secondly, based on the relationships between the sustainability aspects, the effects of improvement measures on all the indicators were estimated. This paper presents eight livestock case studies from Italy, analyzed in 2014. The results show intermediate values for the aggregate index of sustainability for most of the farms. The index mainly depends on the estimated values of the sustainability indicators related to the economic and environmental aspects. Lower values of animal welfare sustainability are quantified. The introduction of improvement measures in relation to the preparation of the soil had positive effects, both in terms of emissions and animal welfare. The increase of available space per Livestock Unit (LU) resulted in the greatest positive effect on animal welfare, among all the other actions analyzed.

The importance of pulse cultivation and consumption is recognized by the scientific community in terms of human nutrition, food security, biodiversity and a valid substitute for animal protein. In some marginal areas, pulse cultivation represents also a protection against the abandonment of agricultural land, the preservation of traditional landscape and the maintenance of natural environments, besides contributing to the safeguard of traditional gastronomy and culture.This study explores how some characteristics connected with rural sustainability, like the preservation of the traditional rural landscape, production area in a Natura 2000 Site of Community Importance (SCI) and EU quality labels (PDO and PGI), might influence organic consumers’ choice of lentils. Data were collected in the Umbria region (Italy) in 2014 by interviewing 213 consumers’ members of Organic Solidarity Purchase Groups (O-SPGs). The Discrete Choice Experiment methodology was used, and three different models (Multinomial Logit Model (MNL), Mixed Logit Model (RPL) and Endogenous Attribute Attendance (EAA)) were applied to verify the reliability of the estimates. Attribute non-attendance (ANA) behaviour was taken into account. Results reveal that the presence of ANA had an impact on both the relative importance of the estimated attributes and the magnitude of the estimated mean WTP. Therefore, this study suggests that WTP mean estimates should be considered with caution for marketing purposes if ANA is not considered. Looking at pulses, the results help to understand the importance in monetary terms of the relationship between lentil choice and rural sustainability.

The paper presents a study of a new social farming initiative: kindergarten farms. The paper emphasizes the value of potential synergies between the agricultural and the educational service. The two case studies analyzed are high-quality Italian kindergartens supported by a Marche Region project to foster employment in rural areas and improve the quality of life. The entrepreneurial models were investigated using the Business Model Canvas (BMC), which enabled us to examine the economic results of the kindergarten farm, the importance of the farm location, and the role of public decision-makers. The results show that the kindergarten farms offer a new way to achieve economic diversification, to supplement the incomes of rural people, to support exchange between generations, and to reduce the public cost of social services.

The recent decades have witnessed a significant increase in the population in peri-urban areas which led to a progressive transformation of peri-urban landscapes, and the reduced ability of agriculture to provide ecosystem services. In order to understand the complex relationships established in peri-urban areas between reference urban centre, urban services (US) and ecosystem services (ES), with particular attention to the landscape, a Discrete Choice Experiment (DCE) was carried out in the transitional peri-urban areas of six municipalities located near the city of Perugia (Italy). The two main goals of this study are analysing the effect of the presence of US and ES on the demand for housing, and exploring the implications in terms of peri-urban land use policy. The results highlight that the availability of some ES can have a significant impact on choice of housing location.