Hareesh N Ramanathan

Dr. Hareesh N Ramanathan


Research Focus & Metrics

Academic Career Length

12Years (2015-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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18 June 2024 in Discover Food
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Journal Article
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ASAbhirami Subash
Abhirami Subash
HRHareesh N Ramanathan
Hareesh N Ramanathan
Marko ŠostarMarko Šostar
Marko Šostar
The incorporation of Industry 4.0 technologies into the seafood processing sector presents a transformative potential for improving efficiency, sustainability, and transparency throughout the supply chain. This study aims to examine the impact of such technological advancements, including automation, robotics, blockchain, computer vision, AI, and IoT, on the seafood industry's operations, ranging from sorting, cleaning, and packing to quality assessment and product preservation. Conducted through a Systematic Literature Review (SLR) of Web of Science-indexed papers, this research assesses the synergy between innovation and business 4.0 technologies in seafood processing. Our findings suggest that these technologies not only promise enhanced operational efficiency and product quality but also offer sustainable practices through energy-efficient methods, waste management techniques, and innovative packaging solutions. Additionally, the study addresses the workforce implications, underscoring the shift in job roles towards more specialized and value-added positions rather than outright displacement. The primary data collected and analyzed herein underscores the critical role of Industry 4.0 in promoting sustainable resource management, optimizing processes, and ensuring ecological responsibility within the seafood sector, thereby contributing to the broader goals of food security and environmental sustainability.

4 September 2025 in Sustainability
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Journal Article
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Marko ŠostarMarko Šostar
Marko Šostar
Jaiji JoyJaiji Joy
Jaiji Joy
HRHareesh N Ramanathan
Hareesh N Ramanathan
Consumer trust plays a critical role in the successful adoption of emerging food technologies. This study investigates how trust in five key food technologies—genetically modified organisms (GMO), 3D-printed food, lab-grown meat, nanotechnology, and functional foods—varies across two culturally distinct countries: Croatia and India. Utilizing a quantitative approach with responses from 538 participants, the research explores how demographic factors such as country of residence, gender, and urban-rural setting influence consumer attitudes. Statistical analysis was conducted using MANOVA and one-way ANOVA to test seven hypotheses regarding trust levels. The results revealed significant cross-national differences, with Indian consumers expressing higher trust across all technologies studied. In contrast, variables such as gender and place of residence showed limited or context-dependent influence. These findings underscore the importance of cultural context in shaping consumer trust and point to the need for targeted communication and policy strategies in promoting food innovation. The study contributes to the growing body of research on food technology adoption by emphasizing trust as a culturally embedded and demographically nuanced phenomenon.

13 December 2024 in Journal of Management Development
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Journal Article
Closed access
BABerislav Andrlić
Berislav Andrlić
TAThasni Ali
Thasni Ali
HRHareesh N Ramanathan
Hareesh N Ramanathan
Purpose: The purpose of this paper is to investigate the mediating effect of work–life balance on the relationship between organisational support and work engagement. This research is based on the JD-R theory.Design/methodology/approach: This study used a cross-sectional research design wherein both descriptive and explanatory approaches were used. This study uses a survey method and a structured questionnaire to collect data from IT women employees in Kerala. A regression analysis is used to measure the direct effects of the hypothesised relationships. Sobel’s test was used to measure the indirect effects of the hypothesised relationship.Findings: Organisational support is found to foster work–life balance and work engagement. Work–life balance fully mediates the relationship between organisational support and work engagement.Originality/value: This study attempts to integrate two streams of research (work–life balance and work engagement), which, despite being similar in focus, have been developed independently. This is one of the first studies to incorporate access to, utilisation and perceived future use of these practices in a single study. It also adds to the literature by investigating antecedents of work engagement and analysing it as a mediator between organisational support and work engagement, which has been highlighted as a gap in the literature.

18 November 2024 in Economies
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ASAbhirami Subash
Abhirami Subash
HRHareesh N Ramanathan
Hareesh N Ramanathan
Marko ŠostarMarko Šostar
Marko Šostar
Seafood preservation techniques have evolved from ancient methods to modern innovations like canning, freezing, and surimi production. Canning in the 19th century introduced airtight containers, while commercial freezing technologies like flash freezing extended shelf life. Surimi pastes in the 20th century led to affordable imitation seafood products. Emerging technologies continue to enhance seafood preservation methods. Moreover, the integration of digital technology, automation, and data sharing, known as Industry 4.0, is transforming various industries. This integration encompasses blockchain technology, automation, robotics, and big data analytics, aiming to enhance production, sustainability, traceability, and efficiency in fish processing. With a focus on the seafood market dynamics affecting these advances, this research was conducted with the aim to understand how technical breakthroughs in the seafood business are dispersed and implemented across different nations. We aim to determine the correspondence between the technological sophistication of machinery in seafood processing companies and map it across different countries across the globe to obtain an understanding of the generation of technology used in prominence. Variations in adoption rates and technological trends reflect regional market dynamics. The Seafood Expo ASIA 2023 study looked at the use of Industry 4.0 technologies, operational procedures, and technology adoption in the global seafood processing industry. Notably, countries like Norway, the Republic of Korea, Spain, Turkey, and the Netherlands have rapidly embraced Industry 4.0 technologies. The market factors driving these technological advancements across different countries include rising consumer demand for sustainable seafood, economic incentives, and global competition. A correspondence analysis was employed to analyze the correspondence between countries and the level of technological sophistication in the machinery used. We successfully mapped the level of technology utilized in machinery across global seafood processing companies, providing insights into the technological advancements shaping the industry.

28 June 2023 in Journal of Telecommunications and the Digital Economy
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Open access
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KCKrupa Miriam Cherian
Krupa Miriam Cherian
SKSimmy Kurian
Simmy Kurian
HRHareesh N Ramanathan
Hareesh N Ramanathan
The increased dependence of customers on smart technology for convenience has motivated marketers to turn to new-age technologies for the representation of products and promotion of brands. This study analyses the influence of mental imagery generated by augmented reality on brand personality and brand association for skincare/cosmetics products among women in India. The cross-sectional study collected data through the mall intercept method. The significance of this study is the usage of real brands and gathering real experiences towards mental imagery evoked using virtual try-on links. The originality of the brands and the experience of the respondents could create a realistic relationship between the constructs under study and avoid the researcher’s bias. Path analysis was performed to analyse the statistics and the data fit with the proposed model through IBM AMOS 22.0 software. The findings showcase that elaboration dimension of mental imagery has a significant relationship with brand personality and brand association. However, the quality dimension of mental imagery did not have a significant relationship with brand personality and brand association. The findings contribute to the existing literature on branding and information processing and provide significant insights for marketers when adopting augmented reality to create brand-evoked mental imagery among customers.

28 June 2023 in Journal of Telecommunications and the Digital Economy
Verified
Journal Article
Open access
PDF file
PCPearly Saira Chacko
Pearly Saira Chacko
FHFrank Hycinth
Frank Hycinth
HRHareesh N Ramanathan
Hareesh N Ramanathan
The post-pandemic era witnessed an upsurge in digital wallet usage. The purpose of this cross-sectional study is to empirically examine the factors influencing the post-adoption intention of e-wallet users among Indian women and the digital divide across age groups. Validated questionnaires were used to collect data from female respondents across India. Path analysis using structural equation modelling was used to examine the driver of continuous intention for e-wallets, and the study demonstrates that user satisfaction and the perceived security and usefulness of e-wallets had a significant impact on post-adoption behaviour among women. Perceived confirmation, usefulness, and trust influence user satisfaction among women. However, contrary to expectations, the study found no significant difference in the continuous adoption behaviour of different age groups of urban women, indicating a lack of digital divide among urban women across age.