Kun Chang Lee

Prof. Kun Chang Lee

SKK Business School/Department of Health Sciences & Technology Samsung Advanced Institute for Health Sciences & Technology (SAIHST) Sungkyunkwan University, Seoul 03063, Korea
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orcid

Research Focus & Metrics

Academic Career Length

39Years (1988-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 December 2009 in Interacting with Computers
Verified
Journal Article
Closed access
Kun Chang LeeKun Chang Lee
Kun Chang Lee
Namho ChungNamho Chung
Namho Chung
As mobile technology has developed, mobile banking has become accepted as part of daily life. Although many studies have been conducted to assess users' satisfaction with mobile applications, none has focused on the ways in which the three quality factors associated with mobile banking - system quality, information quality and interface design quality - affect consumers' trust and satisfaction. Our proposed research model, based on DeLone and McLean's model, assesses how these three external quality factors can impact satisfaction and trust. We collected 276 valid questionnaires from mobile banking customers, then analyzed them using structural equation modeling. Our results show that system quality and information quality significantly influence customers' trust and satisfaction, and that interface design quality does not. We present herein implications and suggestions for further research.

1 March 2005 in Information & Management
Verified
Journal Article
Closed access
Kun Chang LeeKun Chang Lee
Kun Chang Lee
SLSangjae Lee
Sangjae Lee
IKIn Won Kang
In Won Kang

29 October 2007 in IEEE Transactions on Engineering Management
Verified
Journal Article
Closed access
Kun Chang LeeKun Chang Lee
Kun Chang Lee
IKInwon Kang
Inwon Kang
DMD. Harrison McKnight
D. Harrison McKnight
Research has provided little evidence that trust in an offline bank can encourage adoption of the bank's online business. Yet, more and more brick-and-mortar banks and other businesses are investing in online Web sites that supposedly ldquoleveragerdquo positive consumer impressions of their offline business. The main purpose of this study is to test empirically whether or not trust in an offline bank transfers (i.e., influences) perceptions about that company's online bank. In order to do so, we analyze how trust in an offline bank influences four perceptions about its online banking counterpart (flow, structural assurance, perceived Web site satisfaction, and perceived extent of future use). The study tests the hypothesized influence of offline trust using a sample of 199 South Korean consumers responding about offline and online banking. Results show that offline trust influences all four online perceptions, just as proposed. These effects were especially prominent among respondents new to online banking. Thus, offline-to-online transfer should be considered when designing strategies for online channels. This study fills a key research gap by examining transfer of cognitive beliefs from an offline to an online setting.

1 December 2011 in Information & Management
Verified
Journal Article
Closed access
JCJinho Choi
Jinho Choi
SYSangyoon Yi
Sangyoon Yi
Kun Chang LeeKun Chang Lee
Kun Chang Lee

1 September 1996 in Decision Support Systems
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Journal Article
Closed access
Kun Chang LeeKun Chang Lee
Kun Chang Lee
IHIngoo Han
Ingoo Han
YKYoungsig Kwon
Youngsig Kwon

1 November 2011 in Computers in Human Behavior
Verified
Journal Article
Closed access
BPBong-Won Park
Bong-Won Park
Kun Chang LeeKun Chang Lee
Kun Chang Lee