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Despite the revolutionary system of online booking, the decision-making process for booking hotels is still very stressful for customers, who face much uncertainty. The wide range of products and great volume of information result in significant cognitive overload. Therefore, online travel agencies (OTAs) try to reduce customers’ cognitive effort requirements and to induce effective decision making by triggering potential actions through perceived affordance. This study aims to explore the influence of perceived affordance on purchase decisions and postpurchase emotion in the context of OTAs. The findings show that explicit affordance and hidden affordance significantly affect impulsive buying, thus resulting in postpurchase discomfort and regret. Additionally, the outcomes of a multiple group analysis revealed a significant moderating effect of regulatory focus orientation on impulsive buying and postpurchase regret during an overall purchase process involving OTAs.
HwiRim Jo; Namho Chung; Sunyoung Hlee; Chulmo Koo. Perceived Affordances and Regret in Online Travel Agencies. Journal of Travel Research 2021, 1 .
AMA StyleHwiRim Jo, Namho Chung, Sunyoung Hlee, Chulmo Koo. Perceived Affordances and Regret in Online Travel Agencies. Journal of Travel Research. 2021; ():1.
Chicago/Turabian StyleHwiRim Jo; Namho Chung; Sunyoung Hlee; Chulmo Koo. 2021. "Perceived Affordances and Regret in Online Travel Agencies." Journal of Travel Research , no. : 1.
Purpose The main purpose of this study is to investigate the impact of service robots on hotel visitors' behaviour and to verify the role of anthropomorphism(human likeness) in customer satisfaction with robots. Design/methodology/approach An online survey of 381 respondents was conducted, divided into three types of robots according to the level of anthropomorphism. The research model was thoroughly tested using the PLS-SEM method. Research model was tested thoroughly using the PLS-SEM method. Findings This study found that user satisfaction with service robots in a hotel had a positive impact on user satisfaction, attitude towards the hotel and room purchase intention. Moreover, our results showed that users were most likely to accept medium-human likeness robots and least likely to accept high–human likeness robots. Originality/value This study proposes influencing factors to be considered when researching hotel service robots, as well as practical suggestions for any hotel intending to use or currently using a service robot.
Jing Wen Jia; Namho Chung; Jooyoung Hwang. Assessing the hotel service robot interaction on tourists' behaviour: the role of anthropomorphism. Industrial Management & Data Systems 2021, 121, 1457 -1478.
AMA StyleJing Wen Jia, Namho Chung, Jooyoung Hwang. Assessing the hotel service robot interaction on tourists' behaviour: the role of anthropomorphism. Industrial Management & Data Systems. 2021; 121 (6):1457-1478.
Chicago/Turabian StyleJing Wen Jia; Namho Chung; Jooyoung Hwang. 2021. "Assessing the hotel service robot interaction on tourists' behaviour: the role of anthropomorphism." Industrial Management & Data Systems 121, no. 6: 1457-1478.
The main goal of this study was to investigate the association between corporate social responsibility (CSR) and the value of restaurant firms by employing triple bottom line theory, a framework for a business model of sustainable development focusing on profit, environment, and people rather than just maximizing profit. Even though triple bottom line has been a common theoretical foundation in the CSR area, there is sparse literature on the theory in the context of CSR in the restaurant domain. Data regarding CSR dimensions and market-to-book value from 32 publicly traded restaurant firms in the US stock market for the period 1999–2012 were gathered, and panel data analysis methods of ordinary least square, one-way fixed effect, and time series feasible generalized least square were employed. The results revealed that economic CSR enhanced restaurant value, whereas environmental CSR diminished the value. The theoretical contribution of this study is that it will broaden the scope of triple bottom line theory. The results of the study will help restaurant administrators determine CSR policy.
Jimin Shim; JoonHo Moon; Won Lee; Namho Chung. The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory. Sustainability 2021, 13, 2131 .
AMA StyleJimin Shim, JoonHo Moon, Won Lee, Namho Chung. The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory. Sustainability. 2021; 13 (4):2131.
Chicago/Turabian StyleJimin Shim; JoonHo Moon; Won Lee; Namho Chung. 2021. "The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory." Sustainability 13, no. 4: 2131.
Airbnb is widely popular among tourists around the world and in the hospitality industry. With Airbnb being a sharing economy and a type of e-commerce platform, consumers’ trust in it is an important issue. This study proposed three information technology factors affecting trust in Airbnb from positive and negative aspects. Personality traits affecting trust in Airbnb and its hosts are also put forward. Using data collected from Chinese Airbnb users, this study applied the structural equation modeling (SEM) to test the proposed hypotheses. Results suggest various implications for Airbnb and similar sharing economy platforms.
Cirenzhuoga; Juyeon Ham; Namho Chung. The Role of Perceived Technology and Consumers’ Personality Traits for Trust Transfer in Airbnb. Information and Communication Technologies in Tourism 2021 2021, 128 -133.
AMA StyleCirenzhuoga, Juyeon Ham, Namho Chung. The Role of Perceived Technology and Consumers’ Personality Traits for Trust Transfer in Airbnb. Information and Communication Technologies in Tourism 2021. 2021; ():128-133.
Chicago/Turabian StyleCirenzhuoga; Juyeon Ham; Namho Chung. 2021. "The Role of Perceived Technology and Consumers’ Personality Traits for Trust Transfer in Airbnb." Information and Communication Technologies in Tourism 2021 , no. : 128-133.
The advancement of technology following the Fourth Industrial Revolution and the surge in demand for untact services caused by COVID-19 will gradually expand the scope of service automation through artificial intelligence (AI) technologies. In practice, numerous hotels are adopting AI-based service technologies, but it is still in its early stage to provide guidelines for the overall service strategy for this technology. Therefore, this study conducted a study on the failure of AI based self-service technologies (SSTs), service recovery, and the psychological expectations of customers’ SST. An online survey was conducted on respondents who had experience using AI based SSTs, and a total of 370 responses were used for analysis. As a result of structural model analysis through AMOS, it was found that adequate service recovery and low expectations for SSTs were satisfied with SSTs and hotels as a result, even if service failures were experienced. These findings provide specific practical guidelines for many hotels promoting AI-based service automation.
Lu Qianting; Hee Chung Chung; Namho Chung. A Study on the Factors Affect the Technology Satisfaction on AI Based Self-service Technology Service Failure in Hotel. Information and Communication Technologies in Tourism 2021 2021, 123 -127.
AMA StyleLu Qianting, Hee Chung Chung, Namho Chung. A Study on the Factors Affect the Technology Satisfaction on AI Based Self-service Technology Service Failure in Hotel. Information and Communication Technologies in Tourism 2021. 2021; ():123-127.
Chicago/Turabian StyleLu Qianting; Hee Chung Chung; Namho Chung. 2021. "A Study on the Factors Affect the Technology Satisfaction on AI Based Self-service Technology Service Failure in Hotel." Information and Communication Technologies in Tourism 2021 , no. : 123-127.
In a peer-to-peer transaction of the sharing economy, an Airbnb host is a worker as well as a service provider. From this perspective, this study explores how Airbnb hosts’ perception of Corporate Social Responsibility (CSR) and organizational justice impact their customer orientation directly and indirectly via job satisfaction and Organizational Citizenship Behavior (OCB). The results highlight the importance of a host’s perception of Airbnb’s CSR and organizational justice. The results provide various implications for online accommodation businesses and guidance for future research.
Xiao Rui Tie; Hyunae Lee; Namho Chung. Airbnb Host’s Perceptions on Airbnb Customer Social Responsibility and Organizational Justice in Airbnb 2.0. Information and Communication Technologies in Tourism 2021 2021, 216 -221.
AMA StyleXiao Rui Tie, Hyunae Lee, Namho Chung. Airbnb Host’s Perceptions on Airbnb Customer Social Responsibility and Organizational Justice in Airbnb 2.0. Information and Communication Technologies in Tourism 2021. 2021; ():216-221.
Chicago/Turabian StyleXiao Rui Tie; Hyunae Lee; Namho Chung. 2021. "Airbnb Host’s Perceptions on Airbnb Customer Social Responsibility and Organizational Justice in Airbnb 2.0." Information and Communication Technologies in Tourism 2021 , no. : 216-221.
As smart tourism cities are becoming a blur boundary between residents and tourists at a spatial place (e.g., urban city or destination), innovation and technologies should be integrated with tourism applications and urban infrastructure. The idea of smart tourism cities is generated as incorporating tourism business or tourism context into everyday life, opening up opportunities in daily life and travel. We need to explore a possible concept of smart tourism cities and how urban cities can play a role of the duality emphasizing on the blurring boundaries and allowing both residents and travelers to co-create the value of the urban cities’ competitiveness name as ‘smart tourism cities.’ This study aims to develop a competitiveness evaluation index for sustaining urban cities through tourism.
Namho Chung; Hyunae Lee; Juyeon Ham; Chulmo Koo. Smart Tourism Cities’ Competitiveness Index: A Conceptual Model. Information and Communication Technologies in Tourism 2021 2021, 433 -438.
AMA StyleNamho Chung, Hyunae Lee, Juyeon Ham, Chulmo Koo. Smart Tourism Cities’ Competitiveness Index: A Conceptual Model. Information and Communication Technologies in Tourism 2021. 2021; ():433-438.
Chicago/Turabian StyleNamho Chung; Hyunae Lee; Juyeon Ham; Chulmo Koo. 2021. "Smart Tourism Cities’ Competitiveness Index: A Conceptual Model." Information and Communication Technologies in Tourism 2021 , no. : 433-438.
As online reviews are becoming increasingly important for newly opened restaurants, such reviews are frequently manipulated at the startup stage of these businesses, which negatively impacts their credibility. To establish the attributes of online reviews that might be manipulated, we conducted exploratory research with a total number of 4,450 data from Yelp.com. The findings indicate that online reviews of newly opened restaurants show a time trend in which there are less negative sentiments and fewer words reflecting extreme reviews than long-running restaurants. Our findings provide five major core propositions and five sub propositions we use to advance our hypotheses. We postulate theoretical implications and practical insights in the discussion of this study.
Sunyoung Hlee; Hyunae Lee; Chulmo Koo; Namho Chung. Exploring the relationship between time trend and online restaurant reviews. Telematics and Informatics 2021, 59, 101560 .
AMA StyleSunyoung Hlee, Hyunae Lee, Chulmo Koo, Namho Chung. Exploring the relationship between time trend and online restaurant reviews. Telematics and Informatics. 2021; 59 ():101560.
Chicago/Turabian StyleSunyoung Hlee; Hyunae Lee; Chulmo Koo; Namho Chung. 2021. "Exploring the relationship between time trend and online restaurant reviews." Telematics and Informatics 59, no. : 101560.
Travel products such as package tours, Airtels, hotel rooms, and airline seats lose their value unless they are sold by a certain date. Therefore, predicting customer behavior allows travel companies to maximize their profits, minimize their loss of revenue by balancing supply and demand (e.g., determining an overbooking level), and wisely respond to pressures from the government and customer groups to lessen cancellation penalties. For this reason, it is important to investigate what cause people to cancel their travel plans after reservations have been made. Based on construal level theory (CLT), this study tries to identify the reasons for the cancellation behavior of customers in accordance with different types of psychological distance between travelers and their travel or reservation behavior. Moreover, it examines the moderating role of tourists’ dependence on a travel agency in these relationships for predicting tourist cancellation patterns in a more specific manner.
Hyunae Lee; Sung-Byung Yang; Namho Chung. Out of sight, out of cancellation: The impact of psychological distance on the cancellation behavior of tourists. Journal of Air Transport Management 2021, 90, 101942 .
AMA StyleHyunae Lee, Sung-Byung Yang, Namho Chung. Out of sight, out of cancellation: The impact of psychological distance on the cancellation behavior of tourists. Journal of Air Transport Management. 2021; 90 ():101942.
Chicago/Turabian StyleHyunae Lee; Sung-Byung Yang; Namho Chung. 2021. "Out of sight, out of cancellation: The impact of psychological distance on the cancellation behavior of tourists." Journal of Air Transport Management 90, no. : 101942.
The culture of Jeju Haenyeo, the women free divers of Jeju Island, is inscribed on United Nations Educational, Scientific and Cultural Organization (UNESCO)’s Intangible Cultural Heritage list; however, it is proving difficult to maintain this status because, in the absence of conservation measures, the number of Haenyeo is decreasing. Therefore, the purpose of this study was to use contingent valuation to determine the economic value of preserving Jeju Haenyeo culture, which derives from visitor entrance fees, with the aim of justifying the preservation of this and other such intangible cultural resources. Despite its methodological advantage of allowing estimation of the value of non-market goods, the contingent valuation method (CVM) has been criticized because the hypothetical nature of the conditions can cause overestimation. To overcome that limitation, the respondents in this study reported their willingness to pay (WTP), and their responses were repeatedly confirmed to ensure their sincerity. The CVM estimate of the preservation value of Jeju Haenyeo culture was 17,308 South Korean Won. The results of this study serve as referential data on the value of cultural heritages and the need to preserve and utilize these resources.
Sunwoo Park; Namho Chung; Won Lee. Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource. Sustainability 2020, 12, 10564 .
AMA StyleSunwoo Park, Namho Chung, Won Lee. Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource. Sustainability. 2020; 12 (24):10564.
Chicago/Turabian StyleSunwoo Park; Namho Chung; Won Lee. 2020. "Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource." Sustainability 12, no. 24: 10564.
As a result of interactive and immersive technologies such as augmented reality, almost every service business has changed their ways of engaging with consumers. However, there has been little research on acceptance and use of wearable augmented reality (AR) in interactive services in museums and art galleries. Therefore, the aim of this study was to investigate the causal relationships among customers’ beliefs, evaluation, attitudes, perceived behavior control (time resources), subjective norms, and intentions to use wearable AR and visit a tourist attraction (an art gallery) using the theory of planned behavior. The results showed that time resources affected intention to visit an art gallery, while attitude toward wearable AR had an impact on intention to use wearable AR. Subjective norms were found to predict intentions, and the intention to use wearable AR was found to influence the intention to visit an art gallery.
Timothy Jung; M. Tom Dieck; Hyunae Lee; Namho Chung. Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries. Sustainability 2020, 12, 8628 .
AMA StyleTimothy Jung, M. Tom Dieck, Hyunae Lee, Namho Chung. Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries. Sustainability. 2020; 12 (20):8628.
Chicago/Turabian StyleTimothy Jung; M. Tom Dieck; Hyunae Lee; Namho Chung. 2020. "Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries." Sustainability 12, no. 20: 8628.
Service experience model stipulates the importance of service experience in increasing satisfaction, price acceptance, revisit intentions, etc. It has been extensively tested and validated in hotel management studies. However, the online service experience which, in these days, precedes the physical service experience has not be considered together in most hotel service experience studies. In hotel management literature, studies on online experiences are largely segregated from physical service experience model. In this study, prior online experience model is proposed which includes online experience preceding the physical service encounter, and a survey is administered. Result indicates the strong influence of online experience as a leading construct of the service experience model in hotels. Online experience strongly conditions the customers’ perception of physical service experience and, also, provides good ground for price acceptance. Interestingly, the influence of physical service experience on price acceptance seems to be rather alleviated with online experience, indicating the important role the online experience plays in managing customer perception on hotel service experience. Hotel management needs to pay close attention to their customers’ online experience beyond simple esthetics as the online experience seems to influence all the subsequent components of hotel service model.
Jungwoo Lee; Hyunae Lee; Namho Chung. The impact of customers’ prior online experience on future hotel usage behavior. International Journal of Hospitality Management 2020, 91, 102669 .
AMA StyleJungwoo Lee, Hyunae Lee, Namho Chung. The impact of customers’ prior online experience on future hotel usage behavior. International Journal of Hospitality Management. 2020; 91 ():102669.
Chicago/Turabian StyleJungwoo Lee; Hyunae Lee; Namho Chung. 2020. "The impact of customers’ prior online experience on future hotel usage behavior." International Journal of Hospitality Management 91, no. : 102669.
Because tourism destinations are difficult to assess in certain standard aspects, the factors that contribute to the helpfulness of reviews remain largely unknown. Moreover, the helpfulness of online reviews has not been explored in terms of the interaction between language style (high- vs. low-cognitive) and attraction type (hedonic vs. utilitarian). Hence, this study examines the impact of language style on the helpfulness of an online review of an attraction, depending on the type of attraction and the meaning of the destination. This study’s data included 8,032 reviews of four attractions (2 hedonic x 2 utilitarian), drawn from TripAdvisor in two different meanings of destinations. Specifically, our findings indicate that when a reviewer posts a utilitarian attraction of the destination, high-cognitive language is perceived to be more helpful. First, we discuss the theoretical contribution of our study using cognitive fit theory, and then provide the study’s managerial implications.
Sunyoung Hlee; Hyunae Lee; Chulmo Koo; Namho Chung. Will the relevance of review language and destination attractions be helpful? A data-driven approach. Journal of Vacation Marketing 2020, 1 .
AMA StyleSunyoung Hlee, Hyunae Lee, Chulmo Koo, Namho Chung. Will the relevance of review language and destination attractions be helpful? A data-driven approach. Journal of Vacation Marketing. 2020; ():1.
Chicago/Turabian StyleSunyoung Hlee; Hyunae Lee; Chulmo Koo; Namho Chung. 2020. "Will the relevance of review language and destination attractions be helpful? A data-driven approach." Journal of Vacation Marketing , no. : 1.
To gain competitive advantages and sustainable service innovation, hotels are considering artificial intelligence technologies (AI), including robots, kiosks for service automation and chatbots. However, due to the change of the service process and unfamiliar communication interface, hotel customers may have difficulties in adopting the new change. In this paper, we tried to find out if the failure of AI-based services would affect customers’ perception. For this, we designed the experiment by separating AI (i.e., chatbot) services and self-service technology (SST, i.e., pad) services and service failures and successful cases, respectively. As a result, SST showed more positive perceptions and revisit intention in the successful service situation. The service failure situation showed no differences between chatbot and SST. In addition, novelty and the need for interaction characteristics of customers showed significant differences between groups in terms of service success and failure, respectively. Additionally, we explored negative word-of-mouth (WOM) to learn further effects by service failures and successes.
Taehyee Um; Taekyung Kim; Namho Chung. How does an Intelligence Chatbot Affect Customers Compared with Self-Service Technology for Sustainable Services? Sustainability 2020, 12, 5119 .
AMA StyleTaehyee Um, Taekyung Kim, Namho Chung. How does an Intelligence Chatbot Affect Customers Compared with Self-Service Technology for Sustainable Services? Sustainability. 2020; 12 (12):5119.
Chicago/Turabian StyleTaehyee Um; Taekyung Kim; Namho Chung. 2020. "How does an Intelligence Chatbot Affect Customers Compared with Self-Service Technology for Sustainable Services?" Sustainability 12, no. 12: 5119.
Cities and tourism entities invest massive resources into smart system initiatives as information technologies are a key factor for a city’s destination competitiveness. Moreover cities around the world are increasingly recognizing the smart tourism city concept and related strategies as means of optimizing sustainable environments. Particularly for cities facing emerging issues of residents’ negative perceptions towards tourism, smart tourism city empowers a city to rise to this challenge by creating urban spaces that residents and visitors can enjoy together. However, smart tourism city research initiatives still fail to address the full spectrum of related and potential developments. This study presents a conceptual approach to defining smart tourism city: the smart city and its components are defined and contrasted with smart tourism and its components. The resulting convergence—smart tourism city—is then examined in light of a number of pioneering examples of smart tourism cities and its vital roles in the age of sustainable development. The main purpose of this study is to show the interests of locals and tourists context and the roles of ‘smart’ government leadership to researchers and practitioners.
Pam Lee; William Cannon Hunter; Namho Chung. Smart Tourism City: Developments and Transformations. Sustainability 2020, 12, 3958 .
AMA StylePam Lee, William Cannon Hunter, Namho Chung. Smart Tourism City: Developments and Transformations. Sustainability. 2020; 12 (10):3958.
Chicago/Turabian StylePam Lee; William Cannon Hunter; Namho Chung. 2020. "Smart Tourism City: Developments and Transformations." Sustainability 12, no. 10: 3958.
This study assumes that green technologies at tourist destinations are a part of corporate social responsibility (CSR). It investigates how technology-based eco-innovation is related to sustainable development goals (SDGs) and how eco-innovative CSR performance affects tourists’ perceptions of destinations, emotions, and WOM (word of mouth) intentions in the context of sustainability and smart tourism. A dataset collected from the Handok Museum in South Korea was analyzed via a partial least squares (PLS) method, using structural equation modeling. This study examines the link between museum visitors’ awareness of CSR and green technology. The constructs (perceived quality, image, and reputation) are positively correlated with CSR; museum visitors’ emotions are in a parallel relationship with WOM intentions. The results confirm that the green technology implemented in the tourist destination is perceived as CSR by visitors. These technologies have a positive impact on environmental sustainability and contribute to a positive tourist experience. Thus, this paper encourages social responsibility practices at tourist destinations, as well as the development of green technology. This is the first empirical study that demonstrates how the profit-related concept of CSR can be applied to nonprofit organizations, Furthermore, for the first time, the managerial concept of CSR has been reviewed with technology-based eco-innovation in a museum setting.
Namho Chung; Inessa Tyan; Seung Jae Lee. Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility. Sustainability 2019, 11, 5744 .
AMA StyleNamho Chung, Inessa Tyan, Seung Jae Lee. Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility. Sustainability. 2019; 11 (20):5744.
Chicago/Turabian StyleNamho Chung; Inessa Tyan; Seung Jae Lee. 2019. "Eco-Innovative Museums and Visitors’ Perceptions of Corporate Social Responsibility." Sustainability 11, no. 20: 5744.
The popularity of hosting international conferences has increased, as their positive economic and social effects are now widely recognized. The Korean government selected the international conference industry as one of the new industry engines in propelling the economy. This study examines the factors of participation in international conferences from the value perspective. To this end, a value-based adoption model (VAM) is employed to test our research model using empirical data. A total of 192 questionnaires which were acquired from International Conference on Information Systems (ICIS) 2017 in Seoul were coded for analysis. The research findings reveal that technical support, program usefulness, and perceived threats are predictors of perceived value with significant positive influence and, moreover, the perceived threats are affected by media exposure of North Korea missile threats. Perceived value is found to exert significant effects on revisit intention. The major contribution of the paper is to discuss both the practical and theoretical implications, providing information to destination marketers, and employing VAM in international conferences research.
Pam Lee; Chulmo Koo; Namho Chung. The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior. Sustainability 2019, 11, 5097 .
AMA StylePam Lee, Chulmo Koo, Namho Chung. The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior. Sustainability. 2019; 11 (18):5097.
Chicago/Turabian StylePam Lee; Chulmo Koo; Namho Chung. 2019. "The Threats of North Korea’s Missile and Visitors’ International Conference Choice Behavior." Sustainability 11, no. 18: 5097.
This study investigated whether or not online tourism information prompted the international tourists who visited South Korea in 2015 to visit a wide range of tourism destinations, in particular those in non-capital regions, by comparing the tourist site networks of online and offline information seeker groups. It was hypothesized that the data would confirm how well the smart tourism ecosystem has been built and contributed to South Korea's tourism industry by showing that online tourism information leads tourists to visit more geographically diverse sites. Using network analysis with big data, the results showed that the offline information seeker group had geographically wider movement patterns than the online information seekers. In other words, the offline information seeker group showed movements in various directions and frequent visits to non-capital regions as opposed to the online information seeker group, which was highly dependent on the capital region. Thus, this study suggested that current online tourism information about South Korea did not provide appropriate tourism information to fulfill the needs of international tourists. This, consequently, might interrupt the implementation of smart tourism ecosystem efforts. Based on these results, this study had highlighted the importance of delivering both regionally and contextually diverse tourism information via online information sources.
Hyunae Lee; Namho Chung; Yoonjae Nam. Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis. Information Processing & Management 2019, 56, 1376 -1390.
AMA StyleHyunae Lee, Namho Chung, Yoonjae Nam. Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis. Information Processing & Management. 2019; 56 (4):1376-1390.
Chicago/Turabian StyleHyunae Lee; Namho Chung; Yoonjae Nam. 2019. "Do online information sources really make tourists visit more diverse places?: Based on the social networking analysis." Information Processing & Management 56, no. 4: 1376-1390.
Based on smart tourism technology attributes and destination services, we examine how the smart tourism satisfaction and service satisfaction affect the overall satisfaction of smart tourism city by using structural equation model. Results of survey from Seoul, Busan and Jeju in South Korea revealed a slight difference in destination services and service satisfaction relationship among three cities. Multigroup analysis was conducted on the commonly adopted paths. The results also suggest that, smart tourism technology attributes have a positive effect on smart tourism satisfaction in all cities. From the results, we suggest customized discussion by the cities.
Taehyee Um; Namho Chung. Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea. Asia Pacific Journal of Tourism Research 2019, 26, 396 -414.
AMA StyleTaehyee Um, Namho Chung. Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea. Asia Pacific Journal of Tourism Research. 2019; 26 (4):396-414.
Chicago/Turabian StyleTaehyee Um; Namho Chung. 2019. "Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea." Asia Pacific Journal of Tourism Research 26, no. 4: 396-414.
This study identifies how factors affecting competitive advantage for smart tourism are configured in countries with high tourism performance from an equifinality perspective. Fuzzy-set qualitative comparative analysis is conducted using data collected from 141 countries. Four configurational patterns for high performance on international tourist arrivals and one configurational pattern for high performance on international tourism receipts are derived. Two propositions are put forward on the basis of the analysis results. The results reveal that information technology readiness plays a key role in developing competitive smart tourism.
Juyeon Ham; Chulmo Koo; Namho Chung. Configurational patterns of competitive advantage factors for smart tourism: an equifinality perspective. Current Issues in Tourism 2019, 23, 1066 -1072.
AMA StyleJuyeon Ham, Chulmo Koo, Namho Chung. Configurational patterns of competitive advantage factors for smart tourism: an equifinality perspective. Current Issues in Tourism. 2019; 23 (9):1066-1072.
Chicago/Turabian StyleJuyeon Ham; Chulmo Koo; Namho Chung. 2019. "Configurational patterns of competitive advantage factors for smart tourism: an equifinality perspective." Current Issues in Tourism 23, no. 9: 1066-1072.