Sulastri Sulastri

Prof. Dr. Sulastri Sulastri

orcid

Research Focus & Metrics

Academic Career Length

5Years (2022-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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28 December 2022 in Sustainability
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IIIsnurhadi Isnurhadi
Isnurhadi Isnurhadi
SSSulastri Sulastri
Sulastri Sulastri
YSYulia Saftiana
Yulia Saftiana
FJFerry Jie
Ferry Jie
This research examines how the banking industry maintains its sustainable growth rate. The sample consists of 328 commercial banks in the ASEAN area. A fixed effect model is employed to analyze the data. The study reveals several findings: (1) The countries with the most risk in the banking industry are Indonesia, Thailand, Philippines, Malaysia, and Singapore. (2) Operational risk has a negative effect on sustainable growth and a positive effect on actual growth. Asset utilization positively affects sustainable growth and positively affects actual growth. (3) Business risk has a positive effect on sustainable growth but a negative on actual growth. (4) Liquidity risk positively affects both sustainable growth and actual growth. (5) Financial risk has a negative effect on sustainable growth but not on actual growth. These findings contribute to the body of knowledge of financial management specifically in terms of determining dividend and financing policy, operational activities and bridging conflicting objectives of managers and shareholders. Furthermore, these findings have implications for the practice, especially for shareholders, in how to maintain and set sustainable growth targets in conditions of various risks in banking. For banks within the framework of ASEAN integration, it is important to place SGR as a measure of sustainable finance.

3 May 2024 in KnE Social Sciences
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RLRetno Budi Lestari
Retno Budi Lestari
SSSulastri Sulastri
Sulastri Sulastri
MSMuchsin Saggaff Shihab
Muchsin Saggaff Shihab
IAIsni Andriana
Isni Andriana
Social media plays an essential role in marketing communications. This study aimed to investigate the impact of social media marketing on SMEs’ business performance. Quantitative methods were used and data analysis was done using descriptive statistics. Samples were selected using the accidental sampling method. Data collection technique was conducted by distributing questionnaires to 42 SME owners in Palembang, South Sumatera. Our findings indicated that 76 percent of respondents used social media for marketing activities. Social media marketing had an impact on annual sales performance ranging from 10 to 30 percent. There are several limitations to this study. First, analysis techniques only use quantitative descriptive analysis, and the sample number was limited to only 42 SMEs in Palembang. This study contributes to the digital marketing literature, especially in the SME sector, by providing an initial empirical description of SMEs’ Social Media Marketing. Keywords: social media marketing, business performance, SMEs

21 November 2024 in Administrative Sciences
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ACAfriyadi Cahyadi
Afriyadi Cahyadi
TMTaufiq Marwa
Taufiq Marwa
TWTertiarto Wahyudi
Tertiarto Wahyudi
MMMuizzuddin Muizzuddin
Muizzuddin Muizzuddin
SSSulastri Sulastri
Sulastri Sulastri
KSKatalin Szabó
Katalin Szabó
This study examines the relationship between national culture, innovation, and sustainable competitiveness, addressing a critical gap in empirical research. This study engages in a rigorous investigation of the interconnections among national culture, innovation, and sustainable competitiveness, effectively addressing a significant void in the existing empirical literature. It offers a detailed and systematic analysis of the interrelationships among the three variables within the purview of an international economic framework. After conducting a comprehensive evaluation of data completeness and availability, it was determined that only 88 data points fulfilled the criteria for inclusion in the final sample. The analysis operationalizes national culture through Hofstede’s cultural dimensions, measures innovation using the World Intellectual Property Organization’s Global Innovation Index, and assesses sustainable competitiveness via Solability’s Sustainable Competitiveness Index, employing a quantitative path model across the selected countries. The findings reveal that national culture exerts a statistically significant, moderate influence on both innovation and sustainable competitiveness. Furthermore, innovation demonstrates a robust positive effect on sustainable competitiveness, indicating its crucial role in driving long-term national competitive advantage. Mediation analysis suggests that innovation partially mediates the relationship between national culture and sustainable competitiveness, though national culture retains a direct effect on competitiveness independent of innovation. These results underscore the multifaceted interplay between cultural and innovation-related factors in shaping national competitiveness. The study contributes to the literature by providing empirical validation of the complex interdependencies between these constructs and offers critical insights for policymakers focused on fostering innovation in alignment with cultural contexts to achieve sustainable competitiveness. Future research may explore additional mediating variables and employ longitudinal designs to further substantiate these findings.

3 May 2024 in KnE Social Sciences
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Journal Article
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FAFirmansyah Arifin
Firmansyah Arifin
SSSulastri Sulastri
Sulastri Sulastri
MWMarlina Widiyanti
Marlina Widiyanti
IAIsni Andriana
Isni Andriana
This study aimed to determine whether financial information, business location, funding objectives and advertising content as intervening variables can help the success of funding through 10 crowdfunding platforms registered with OJK. This study used signalling theory in discussing equity crowdfunding platforms, which can be assumed by small investors as a signal of business quality and can convince investors to invest, thus reducing the problem of information asymmetry. The research method used in this study was descriptive quantitative with the analytical model used to test the hypothesis was the logistic regression analysis model. The population of this study consisted of companies seeking funding through crowdfunding platforms registered with OJK Indonesia. The research was conducted in 2023. The data used in this study was secondary data obtained from published crowdfunding platform data. A purposive sampling technique was used to determine the research sample. The results of this study are expected to provide information to funding project owners and investors to be used as a guide in making decisions. Keywords: financial information, business location, funding purpose, advertising finance, and funding success

8 December 2023 in International research journal of management, IT and social sciences
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RIReza Irfandhani
Reza Irfandhani
SSSulastri Sulastri
Sulastri Sulastri
AMAhmad Maulana
Ahmad Maulana
MWMarlina Widiyanti
Marlina Widiyanti
This research investigates the influence of tax knowledge, tax socialization, and tax sanctions on the decision to participate in the Voluntary Disclosure Program with Interest as an intervening variable at the East Ilir Palembang Pratama Tax Service Office. One hundred respondents completed questionnaires at the East Ilir Palembang Pratama Tax Service Office. The Partial Least Square Structural Equation Model (SEM-PLS) was the analysis technique. The findings indicate that tax socialization positively and significantly impacts Interest and the decision to participate in the Voluntary Disclosure Program. Other variables, such as tax knowledge and tax sanctions, were found to have no significant influence on Interest and the decision to participate in the Voluntary Disclosure Program. Notably, Interest directly influences the decision to participate in the Voluntary Disclosure Program positively and significantly. It is hoped that this research can be a reference for future research in terms of using variables for similar research.

3 May 2024 in KnE Social Sciences
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Journal Article
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PSParama Santati
Parama Santati
SSSulastri Sulastri
Sulastri Sulastri
BPBadia Perizade
Badia Perizade
MWMarlina Widiyanti
Marlina Widiyanti
Just like those around the world, the higher education institutions in Indonesia also face the issues of accreditation, ranking, and requirements by the public and the government to participate in the improvement of community welfare through the implementation of research and community service for the society. Thus, the role of intellectual capital is very important in supporting higher education competitiveness. Based on a resource-based theory, this study aims to empirically examine the implications of an intellectual capital on higher education competitiveness. This study applies an explanatory design with a quantitative-descriptive-and causality analysis. We use secondary data sourced from public universities in Indonesia with at least “Good” institutionally accredited category, comprising in total of 74 universities. We apply the saturated sampling technique. The study concludes that a human capital has no significant effect on the competitiveness of higher education institutions. On the other hand, structural and relational capitals have a positive and significant effect on the competitiveness of universities. Thus, higher education management needs to provide stimuli and encouragement to the existing human resources to increase their capabilities. This research contributes to identifying the intellectual capital variables that affect the competitiveness of higher education institutions in Indonesia. Keywords: human capital, structural capital, relational capital, higher education, competitiveness