Turisztikai és Vidékfejlesztési Tanulmányok Folyóirat

Turisztikai és Vidékfejlesztési Tanulmányok Folyóirat A magyarországi és az erdélyi hagyományőrző fesztiválok közötti különbségeket mutatjuk be a gazdasági és a társadalmi hatások tekintetében.

Health security measures have become increasingly important in tourism, as there is a heightened need to rebuild the trust of tourists in destinations and tourism services. Innovative product development might help respond to the emerging health-related needs of tourists. We address the lack of the application of Designcommunication (DIS:CO)-based approaches in the field of tourism, present a process for the theoretical development of a smart device, and explore its applications. Combining the results of the qualitative inquiry and applying DIS:CO in research and development, the concept of 4S—traveling Safe, Secure, Smart, and Sustainable—emerges in a socio-cultural and economic context, supporting the foundation of the material realisation of the product. As a result, the 4S concept presents how customised, continual feedback on the health condition of the user before and during a trip, and notifications about possible health risks in different tourist areas, might facilitate the process of trust-building. Although data on unconventional tourists is not included in tourism statistics, the designed product can assist in gathering information about them, too. With the permission of users, the built-in functions of the designed product can be used to detect their position and direction of movement. The product also helps monitor the health of tourists by providing up-to-date data on infection levels to tourism service providers. In its passive mode, as a souvenir, the device strengthens travel desire.

Tourism has always been the engine of the economy, and it is especially relevant in case of a recovery period, whether it is an economic or medical crisis. Tourism alone is not a remedy to the problems; however, conscious destination and product development can help strengthen the region through the integrity of local participants. Among the aims of European Capitals of Culture (ECoC) project are rural development, preserving and creating values, connecting creative industry to local levels. Our paper seeks an answer to the main research question: how do the winners of the ECoC 2023 convey their own core values through shaping the tourism image? The research question was answered using secondary sources and a focus group interview. The actuality and uniqueness of the paper come from the examination based on the ECoC project’s interdisciplinary approach, since connecting tourism with place marketing in the scientific research of the ECoC programme has been underrepresented so far. This gap-filling study demonstrates that the symbiotic relationship between tourism and place marketing not only adds value, but also provides practical profit to stakeholders through the development of destination management and location brand management.