SOCIAL MEDIA AND AGENDA SETTING: IMPLICATIONS ON POLITICAL AGENDA

Cultural Inspirations towards Malaysian Animation Character Design

New media or social media in the globalised world progress along with new technology, facilitating the acquirement of new and prompt information. Technological advances provide more control over the media and the means to acquire information from the media. Both social and global media play a crucial role in times of conflict and crisis to construct reality to form public opinion. News in mass media is constructed because there is demand for current and accurate information and the mass media does not stand in a vacuum. Indeed, the media stands in the midst of social reality full of enthusiasm, self-interest, conflict and multi-faceted facts. Audience now received information from channels that are reachable and they are comfortable with and this is in line with the new media. Media has been regarded as a part of a nation’s strength that works through ideology that raises the audience’s conscience on a group of powerful individuals. It is a powerful tool to create space to represent ideologies, to dissemination information and to spread discourses among the locals. Thus, this conceptual paper will show the forces of social media that is able to raise the audience’s conscience on their rights to gain knowledge and information and, subsequently, to create space to represent ideologies, to disseminate information and to spread discourses amongst them.

This article discusses the elements of behavioral control in facilitating the intention of an execution of a particular action. There are two elements to be focused namely self efficacy and facilitating condition. To identify the extent to which behavioral control and the two elements influence one's actions, a survey of 232 respondents was conducted on residents in the Klang Valley. By using SEM analysis, a model of the acceptance of innovation (e-service) was formed. Focusing specially on behavioral control, the model found that this factor has a significant influence on adoption behavior (? = .67; p <.01). Elements of self-efficacy and facilitating condition have a significant influence on behavioral control, with self-efficacy having a greater influence (? = .76; p <. 01) on behavioral control compared to facilitating condition (? = .16; p <.01 ).

Family communication often becomes an important discourse in the discussion on family function as one of an entity in our society. Parents are the pillars in providing a good environment in the family. Communication among family members and siblings is also found affecting the decision-making process and clear communication between parents and child can bring them to a very positive and effective interaction. McLeod and Chaffee (1972) formulated the quadrant family communication pattern framework namely, permissive, pluralistic, prohibitive and protective. Applying this framework, this study aimed to identify patterns of family communication between parents and their children in the choice of a life partner. Using a survey method, questionnaires were distributed to 400 respondents throughout Peninsular Malaysia and analyzed using Statistical Packages for Social Science (SPSS) version 23. The mean analysis was performed to identify the most dominant family communication patterns when discussing marriage matters. The study found that protective family communication pattern showed the highest level of practice among all communication patterns and have proven to be a significant contributor for Malaysian youth on their decisions towards marriage and life partner choices. The results from this study contribute to the understanding of the importance of communication among family in the decision making with regards to marriage. The present study adds to the existing knowledge on the importance of communication among family members and provides direction for future research work in this area. Keywords: Family communication, pattern, youth, marriage, protective family.

Youth Media Literacy in Interpreting the Ideology of the Film Documentary The Malayan Emergency (2010)