Objective - Geopark in Indonesia, especially in Belitong Island, has small and medium enterprises (MSMEs) engaged in various creative industries. The potential for the development of the creative industry for geoproducts is still open to enter the international market. Due to the Covid-19 pandemic, its development still faces several obstacles, where most of the geoproducts are made by MSMEs with limited market access, technology and financial access which results in low quality of products produced, and the level of competition for the domestic market is getting higher, while entering the international market is difficult. This study aims to analyze the impact of Covid-19 on MSME geoproducts in Geopark tourist destinations, and analyze Business Continuity Management at these MSMEs. Methodology/Technique – The research method used is quantitative and qualitative method, in which descriptive analysis are carried out through online survey and online FGD. Findings – The results of this study show how MSMEs’ in small island of Belitung were severely affected by the Covid-19 pandemic. There was a drastic decrease product sales volume, some MSMEs were forced to permanently close their businesses and 47% of MSMEs decided to temporarily close their businesses until conditions improved. The business income was severely impacted due to the absence of tourists (customer) to the island and the difficulty in obtaining raw materials as production input. MSMEs run business continuity by implementing a pivoting strategy and transformation to digital platform. The roles of the government, private sector, financial institution, academic and geopark managers are needed to help MSMEs survive in times of crisis. Type of Paper: Empirical. JEL Classification: M1, M10. Keywords: Business Continuity; Geoproduct; Geopark; Covid-19 Pandemic; Belitong Reference to this paper should be made as follows: Yuliawati, A.K; Rofaida, R; Gautama, B.P; Aryanti, A.N. (2021). Business Continuity of MSMEs in Small Island Facing the Covid-19 Pandemic, GATR Global J. Bus. Soc. Sci. Review, 9(1): 90 – 98. https://doi.org/10.35609/gjbssr.2021.9.1(10)

The study focuses on fashion Small Medium Entreprises (SMEs) in Indonesia utilizing strategies and efforts to develop value creations. It is generated by co-creation and collaboration strategy which are supported by market attractiveness and dynamic capabilities. The objectives of this study are to perform analysis on co-creation, collaboration strategy and value creations of SMEs in fashion industry. The research method is descriptive and explanatory survey. The sample size are thirty one SMEs in Bandung and Partial Least Square (PLS) technique was used to test the hypothesis model. The unique findings is co-creation and collaboration strategy have influence on value creations. Market attractiveness or potential profitability be a major input in formulating and implementing both strategies. The phenomena depicted that optimizing market attractiveness and dynamic input capabilities can help SMEs formulate and implement co-creation and collaboration strategy more effectively to create value for customers (value creations). This research gave theoritical recommendation for fashion industry to enhance their value creations process and to develop co-creation and collaborations strategy.

Peranan pengembangan desa wisata melalui pengembangan geoproduk dan geowisata dapat membantu memajukan dan membantu masyarakat lokal Desa Bangunkarya. Tujuan dari kegiatan ini adalah untuk mengidentifikasi kebutuhan dan permasalahan dalam pengembangan Geoproduk dan Geowisata di Desa Bangunkarya. Mitra kegiatan adalah komunitas wisata di Desa Bangunkarya. Masalah utamanya adalah pola pikir masyarakat yang masih memiliki pola pikir sebagai buruh tani dan tidak melihat pengembangan pariwisata atau geoproduk sebagai ladang yang menguntungkan masyarakat pedesaan di masa depan. Masalah mitra diatasi melalui peningkatan kapasitas dan pendampingan dalam pelaksanaan manajemen organisasi, terutama dalam pengelolaan dan pemasaran geoproduk

Manuscript type: Research paper Research Aims: This study examines the influence of influencer marketing strategies on consumer purchasing behaviour among fast-moving consumer goods (FMCG) companies in Ghana. Design/methodology/approach: This study employs an explanatory (causal) research design. A 31-item questionnaire split into four categories was used to collect quantitative data. An online questionnaire was sent to FMCG consumers in Ghana's Greater Accra and Ashanti Regions, aged 18–48 years and older. Multiple regression analysis was performed to establish relationships between the study variables. Research Findings: The findings showed that YouTube is the most popular social media platform among Ghanaian users, according to the findings of the study. Several factors, such as attractiveness, credibility, expertise, reach, and engagement, affect the influence of Ghanaian influencers on consumer purchasing behaviour in FMCG firms. It has been demonstrated that these factors have a positive and statistically significant effect on the purchasing behaviour of customers Theoretical Contribution/Originality: This study enhances the theoretical understanding of influencer marketing's efficacy and provides valuable insights for practitioners and marketers seeking to leverage influencer marketing to improve their brand's performance in the competitive FMCG market. Practitioner/Policy Implications: This study emphasises the need for strategic and authentic influencer marketing for Ghana's FMCG firms. To increase customer engagement, organisations must carefully identify influencers, emphasise trust and authenticity, improve product-related content, and encourage interactive involvement. Research limitation/implications: The concentration of FMCG firms in Ghana limits the generalisability of the study's findings to other industries or countries

The research aims to understand: how small and medium enterprises (SMEs) develop geo-product to promote geo-tourism and identify the supporting also inhibitory factors. The method used exploratory survey method, quantitative and qualitative method also where data is obtained through survey questionnaire, interview and FGD to SMEs and stakeholder. The research findings: geo-products are interpretations of attractions (geodiversity, culture-diversity and biodiversity) in geo-tourism activities, the supporting factor in geo-product development are loan procedure, leadership and marketing skills. The inhibitory factors are: employees’ lack of skill, limited market access, and financial reporting skill. The stakeholders played a role in supporting geo-product development, such as providing training program and implement geo-tourism events to showcase geo-product. Private companies support SMEs through by enhancing product quality and civil society organization has contribution in capacity building. The research contributes to the knowledge development on geo-product, and its role in promotion of geo-tourism activities in the UNESCO Global Geo-park Belitong.