Sustainable rural development and higher income levels of a rural community can be achieved through indigenously owned resource-based corporations. The study aims to evolve the new economic model for the sustainable socio-economic development of rural areas by considering the entrepreneurial initiatives in emerging economies. It is an attempt to restore the pride of artificers and workmanship such as ‘mochi’ (cobbler), the lohar (ironsmith) the kumhar (potter) through interventions to rehabilitate their active role in creating a flexible, vibrant and responsive society. Therefore, it suggests a complete process to carry out the intervention in village communities of rural areas for their sustainable development. The entire model can be tested by collecting data from respondents; however, for this manuscript, the authors propose a solid framework with rationale. This study also proposes a model for the relevant literature named the ‘common prosperity model’. Furthermore, it has a variety of research dimensions that can be traced by the researchers, policymakers, interventionists, economists and sustainable rural development institutions.

The main objective of this paper is to explore the business model of farmers involved in organic farming and to motivate the society for entering into organic farming business as it is environment friendly and healthy for consumers as well. The methodology used for this research was mainly interviews conducted by farmers of Punjab district of Pakistan. YouTube videos on organic farming in Pakistan were also assessed for gaining more knowledge. From the findings of interviews, a business model used by 05 farmers in production of organic products is explored which was an untapped area in previous research. The contribution of this research is that components of business model canvas used by farmers are explored, and regulatory bodies of the agriculture sector can design policies for the development of organic agriculture in Pakistan. The novelty of this research is that a business model of companies which are producing organic products is studied, however, a business model of organic farming still needs to be explored which is currently attempted. Farmers think that organic farming is a very lengthy and timeconsuming process, but they are not aware of the fact that this is the healthiest, environmentally friendly and profitable business. So, this research has covered such aspects which can motivate farmers and even entrepreneurs to enter into organic farming sustainable business to create better income earning opportunities.