This paper proposes an approach for the accurate and efficient parameter identification of lithium-ion battery packs using only drive cycle data obtained from hybrid or electric vehicles. The approach was experimentally validated using data collected from a BMW i8 hybrid vehicle. The dual polarization model was used, and a new open circuit voltage equation was proposed based on a simplification of the combined model, with the aim of reducing the number of parameters to be identified. The parameter identification was performed using NEDC data collected on a rolling road dynamometer; the results showed that the proposed model improved the accuracy of terminal voltage estimation, reducing the peak voltage error from 2.16% using the Nernst model to 1.28%. Furthermore, the robustness of these models in maintaining accuracy when new drive cycles were used was evaluated by comparing WLTC simulations with experimental measurements. The proposed model showed improved robustness, with a reduction in RMS error of more than 50% compared to the Nernst model. These findings are significant because they will improve the accuracy of model-based battery management systems used in electric vehicles, allowing for improved performance prediction without the requirement of recharacterization for different drive cycles or individual cell characterization.