This paper addresses sustainable development processes based on biocultural heritage, sense of place, and socio-cultural innovation and inclusiveness in the rural context, particularly focusing different scales of endogenous/neo-endogenous rural regeneration processes. Ethnographic and grounded case studies allow a critical analysis of different forms of rural development from a multidisciplinary perspective based on old and new rurality, rural and local communities’ participation, resilience and regeneration processes, sense of place, belongingness, and “restanza”. The three cases are situated in three areas of Italy: the ecomuseum of pastoralism in Pontebernardo in the northern region of Piedmont as a driver of local shared development pathways; the municipality of Castel del Giudice, in the Central-Southern region of Molise, enabling different and integrated local regeneration actions; and the Association “Casa delle AgriCulture”/Green Night Festival in Castiglione d’Otranto in the Southern region of Puglia as a performative opportunity to define innovative and transversal as well as community-oriented activities. In these contexts, different local regeneration programs were applied in order to provide a critical evaluation of the knowledge and practices of sustainability in terms of their entanglements with biocultural heritage and socio-cultural innovation. The present analysis insists on the impact of biocultural heritage in regeneration processes in rural regions and endogenous/neo-endogenous factors in rural sustainable development.

The phenomenon of population decline—with all its associated economic, environmental and social consequences—characterizes many small rural municipalities. This study aims to discuss the role that small rural municipalities can have in addressing this phenomenon by promoting rural regeneration and attracting newcomers. The framework of the analysis is based on the neo-endogenous theories of rural development, which consider the interaction between endogenous and exogenous resources and forces. To analyse the role of small rural municipalities, this paper refers to the findings of a case study on the Italian rural village of Castel del Giudice and of the “confrontation” activities carried out in another village, Malito. The research suggests that a participatory process activated by a municipality can produce positive social and economic benefits for the local community. This process can enhance territorial cohesion, contribute to halting emigration, and favour the establishment of newcomers. Nevertheless, the research highlights that this approach requires adequate organizational knowledge, including political and administrative functionaries with appropriate skills who are also capable of experimenting with new modalities of fundraising. Moreover, it emerges that non-local resources and forces can support a solid participatory process focused on valorising local resources rather than having an extractive approach.