The paper deals with the issue of responsible and sustainable tourism starting from a series of Italian (and only partially French) cases of ecomuseums of pastoralism and transhumance as potential drivers for development and territorial regeneration, as well as for the promotion of experiential tourism with low environmental impact, capable of triggering participatory processes of inclusion and social innovation. Through the analysis of two Italian regions (Piedmont and Molise) and three cases (Ecomuseum of Pastoralism in Pontebernardo, Cuneo; Ecomuseum Itinerari Frentani, Larino; and the ongoing program of the Institutional Contract of Development in Campodipietra, Molise) the authors propose an interpretative model based on three main issues: the awareness, agenda, and action of a responsustainable tourism concept and on the three different subjects of local actors, tourists and policy-makers, obtaining as the main result the pre-eminence of intangible actions for development over environmental recovery and conservation activities.

Rural tourism has commonly been identified as one of the main areas of application of the principles of sustainable tourism, but the literature has typically focused solely on the ecological dimension, particularly when referring to agritourism. This study presents a new approach to assessing the “eco-effectiveness” of the evolutionary dynamics of agritourism, as applied in a study of NUTS-2 regions in two European countries (Spain and Italy) that have implemented similar rural development strategies. To this end, a synthetic sustainability index was developed using the Index Decomposition Analysis (IDA) technique. The last period of the European Agricultural Fund for Rural Development (EAFRD) 2007–2013 was chosen for the study in order to analyze the outcomes of a programming cycle focusing on the diversification of agriculture through tourism. The results show that the sustainability of agritourism growth is not homogeneous and has specific features in different regions of the same country. In some cases, there were more similarities with regions from other countries. This tool could help evaluate the impact of agritourism and facilitate comparisons between different regions, in this way supporting the process of transition from a linear to a circular economy.

In the Leader approach, innovation plays a key role in European territories, especially in marginal and peripheral ones, being essentially assumed, from a programmatic point of view, as social innovation. This paper aims to understand the interpretation and the declination of innovation in the practice of Leader initiative at local scale and analyze contextual factors related to its implementation in two southern provinces of Spain and Italy (Granada and Lecce). The study aims to analyze the projects reported as innovative by the leaders of the Local Action Groups, starting from the literature and using a key Community document entitled “ Extended report on preserving the innovative character of LEADER” . Lastly, the study reveals common significant problems linked to local awareness of the role of social innovation, as well as the absence or limitations of key institutions.

Around the world, medicinal and aromatic plants (MAPs) play a fundamental role in the economic, social, cultural, and ecological ambits of local communities. Today, the most important uses of MAPs are their applications in the pharmaceutical, perfume, cosmetics, toothpaste, soap, beverage, and food industries. At the same time, the expression MAPs is often used with a plurality of meanings that are not always clear and well-defined. Thus, the paper aims to answer two research questions: (1) to understand how the expression MAPs has been meant over time by scholars, and (2) to realize the weight that socio-economic research regarding MAPs has assumed in this context. To these ends, a literature review was conducted using the scientific database Scopus. The results highlight that researchers started talking explicitly about MAPs in the 1950s, and the geographical focus of the literature on this theme is in India, followed by China. Researchers have published studies concerning the agronomic aspects, cultivation, characterization, and germination techniques of MAPs, but the most cited articles concern the health and beneficial properties of their essential oils. At the same time, nobody has ever wondered what MAPs are, and since 1977, the World Health Organization definition has been taken for granted, and any species with medicinal or aromatic functions is considered to be a MAP. Regarding the socio-economic weight of the research conducted on MAPs, they represent only 1% of the total academic publications, but from them, it has emerged that, especially in rural areas, MAPs depict important sources of income for several local communities. At the same time, there is a need to increase the estimation of the ecosystem services that MAPs offer, the analyses of consumer preferences in the search for new business opportunities, and the environmental impact assessment of the entire supply chain.

The paper deals with the role of ICT and the related infrastructures to induce innovations for sustainable rural development. In particular, it focuses on the innovations induced by ICT in farms and in new rural firms, and on how digital infrastructures support and generate social innovation mechanisms, leading to the consolidation of entrepreneurship and dissemination of ICT-based innovation in rural areas. The hypothesis is that the presence of digital infrastructures generates a double effect: overcoming the concept of geographical proximity (relevant for remote rural areas) and promoting social innovation. In particular, this paper examines the role of social innovation to create a new demand for products, services and organisational models for farms and rural enterprises, promoting further innovation. To target the objectives, the work analyses three case studies of new business models (BMs) based on ICT innovation. The analysis focuses on the most important interactions, learning and organisational processes within the new enterprises and among the new farms/enterprises and the other economic and institutional actors, and on how they were shaped and changed by the use of ICT, relating them to a conceptual model. These three cases, although pioneering, are important since they give an original response to some of the main problems and needs of remote and inner rural areas, as for the access to high value segment of food market, the information deliveries about attractiveness of landscape and countryside for foreigners, investors and tourists and the creation of new stable relation with consumers/citizens in the urban areas. The three cases have been analysed with the aim to identify how the ICT, and the related innovations, create an interconnection between four characteristic elements of the BMs (value creation, supply chain, customer interfaces, financial model) and the restructuring of proximity dimensions (cognitive, institutional, social, geographical, organizational). The work shows how these three cases have several communalities, but also different aspects with respect to our objective of analysis: there are different ways in which the four characteristic elements of the BM are constructed and also different in the role that the different dimensions of proximity play in structuring the innovation process in each one of them. More generally, the results of the work also lead to consider a new role for public investments in ICT infrastructures: public administrations should intervene in order to create a coherence within projects of public and private initiatives.

This paper analyses two case studies ascribable to neo-endogenous paradigm for rural development experimented by two small municipalities in Northern (Varese Ligure) and Central-southern (Castel del Giudice) Italian Apennines. By means of different approaches, the two towns have been able to provide local development through organic farming that in turn have boosted economic diversification or new forms of territorial aggregation. They have drawn the attention to the neighbouring communities and have stimulated emulation processes. Through a multivariate analysis this study therefore gets to a distinct partition of the two regional territories (NUTS2), where the cases belong, identifying the municipalities that show greater affinity to the cases in question, in order to offer to policy makers useful elements either for encouraging the replication of best practices or including them in future planning strategies. However, while the cluster that includes Varese Ligure (in Northern Italy) appears more clearly influenced by environmental values and a certain demographic resilience, the one to which Castel del Giudice belongs (in the Center-South) is more influenced by the aging of the population and by a greater structural dependency. Both clusters, however, could find a common way of development centred on the economic potential offered by organic farming due to the affinity shown by the proposed case studies.