The challenge of developing a sustainable production system includes the reduction of emissions, the efficient use of resources, and the transition to renewable energy. The bioeconomy proposes a development model aimed at reducing impacts and risks associated with the use of non-renewable resources considering the life cycle of products. The European Union is promoting products from renewable sources focused on biochemicals and bio-based plastics, which are high added value products when compared to biofuels. The aim of this paper is to consider sustainability in terms of the environmental, economic, and social aspects of use of bio-based plastics in the fruit chain, considering the case study of raspberry supply chains in northwestern Italy. Different analyses (life-cycle assessment (LCA), life-cycle costing (LCC), and externality assessment (ExA)) were used to assess the impacts along the whole chain by means of an integrated approach. The results show that the bio-based plastic scenario has lower environmental and social impacts than the conventional one, whereas the latter is the best choice according to a classic economic approach. The introduction of bio-based plastics as a replacement for traditional plastics in agri-food chains is the first step toward the use of renewable resources with a low impact on society.

The growing trend market of fresh products is driven by a consumer oriented to new lifestyles and environmental issues. The berries market in Europe represents a good example of a consumer driven supply chain, due to the capacity to answer all the sequences of the system. To explore the process developed by fruit growers’ associated groups in Italy, the research is organized into four stages. The first stage provides a review of the organization of the fresh fruit supply chain (FFSC) and the need to innovate it in light of the driven demand. The second section focuses on the innovation displayed towards storing, managing and maintaining the quality of fruit during the supply. The third section considers the case study. The manuscript concludes by summarising the main results and discussing the implications for future research. The use of a modified active packaging system (MAP) with “green” films has enabled the maintenance of the quality of the fruits for two months, as well as the presence of the company blueberries market for longer periods, and has finally led to improving the exports, thus reaching new European countries, increasing the turnover of the associated group and better remuneration for the fruit growers as a consequence.

Italy’s kiwifruit growers are considered to be world-leading players of the past 20 years. However, with this success come its challenges. In the last five years, a bacterial canker of kiwifruit known as Pseudomonas syringae pv. actinidiae (Psa) has caused a dramatic reduction in the size of the areas cultivated, leading to several experienced Piedmontese Actinidia deliciosa growers beginning to cultivate the A. arguta. To better understand the potential for replacing the common kiwifruit in Italy’s Piedmont region with plantations of A. arguta and to attain a systematic approach and support for decision situations; we assessed the environmental impact of the two production chains (field and storage) from a technical-operational perspective. The assessment was conducted through interviews with producers, field and warehouse technicians and sales managers in order to reveal the strengths and weaknesses of the two systems. The work presented below considers the application of the Life Cycle Assessment (LCA) method for the field system (two different phases of the plantation) and the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for the entire supply chain (field and warehouse management). Finally, a TOWS analysis (Threats, Opportunities, Weakness, Strengths) integrated the results of both LCA and SWOT analyses and permitted to highlight the development strategies for A. arguta in Piedmont. The total orchard cycle for A. arguta presents an impact of 0.14 kg CO₂ eq (GWP) and for A. deliciosa an impact of 0.11 kg CO₂ eq (GWP). Based on the synthesis of results from our TOWS analysis, we identified the following development strategies to help to shape the future A. arguta supply chain in Piedmont: Large-scale oriented; Berry fruits oriented; Export and organic oriented and Niche oriented.

The consumption of traditional wine has decreased in Europe during the last fifteen years. In parallel, new wine alternatives obtained by blending wines and fruit juices or by flavoring wines with artificial or natural flavors have appeared on the market. Recently, an innovative fruit wine obtained by co-fermentation of grape must and kiwi juice has been proposed and its potential of attraction for consumers should be exploited. To assess the potential consumer acceptability and expectations towards this new product, an online choice experiment has been conducted involving a consumer group of young adults (18–35 years old; n = 373). After the data collection, participants were divided into two groups according to whether they had already tasted a fruit wine (neophiles) or had never tasted it (new entries). For each group, the individual’s responses (on wine consumption habits, expectations and willingness to consume and pay a fruit wine) were analyzed through Principal Component Analysis. Different consumption styles and expectation patterns were defined in the two groups. However, in general, neophiles showed consumption patterns based on the evaluation of fruit quality, sales format, alcoholic content and the presence or not of bubbles, not giving importance to the brand. In contrast, new entries’ responses identified consumption patterns driven by the willingness to pay for a new product, the product value for money and packaging features. Differences between the two groups in expectations about the product sensory characteristics also emerged. These findings should contribute to this area of study by integrating environmental, economic and social dimensions and addressing food innovation and sustainability in the fruit and wine chains.

The use of green materials in the packaging can drive the choice of fresh fruits by the consumers. The objective of this study was to evaluate the suitability of green wrapping films for use in passive modified atmosphere packaging for the storage of strawberries (cv. Portola) for 7 days at 1 ± 1°C followed by an additional 2 days at 20 ± 1°C. One commercial polypropylene macro-perforated film (control) and three non-commercial biodegradable and compostable films (prototypes, Novamont, Novara, Italy) (films 1, 2 and 3) were used. The best headspace gas composition was obtained with film 1; a steady state was rapidly reached and this equilibrium was maintained for up to 5 days, with a composition of 17.60–18.50% O₂ and 5.30–5.60% CO₂. The sensorial evaluation of film 1 also yielded the best scores in terms of condensation, taste, marketability and redness of the fruits during shelf storage (at 20 ± 1°C).