The challenge of developing a sustainable production system includes the reduction of emissions, the efficient use of resources, and the transition to renewable energy. The bioeconomy proposes a development model aimed at reducing impacts and risks associated with the use of non-renewable resources considering the life cycle of products. The European Union is promoting products from renewable sources focused on biochemicals and bio-based plastics, which are high added value products when compared to biofuels. The aim of this paper is to consider sustainability in terms of the environmental, economic, and social aspects of use of bio-based plastics in the fruit chain, considering the case study of raspberry supply chains in northwestern Italy. Different analyses (life-cycle assessment (LCA), life-cycle costing (LCC), and externality assessment (ExA)) were used to assess the impacts along the whole chain by means of an integrated approach. The results show that the bio-based plastic scenario has lower environmental and social impacts than the conventional one, whereas the latter is the best choice according to a classic economic approach. The introduction of bio-based plastics as a replacement for traditional plastics in agri-food chains is the first step toward the use of renewable resources with a low impact on society.

Purpose: As is well known, there are several aspects that characterise honey consumption and the reasons for purchasing it. Despite this, little attention has been paid to the drivers that move consumers towards the use of honey for its health benefits and therapeutic properties. The aim of this study is to define which drivers move the consumption of honey for its health benefits. Design/methodology/approach: The study, conducted on 640 Italian honey consumers, applied inferential tests (Chi-square) and an econometric model (logit regression), and showed that about 66% of the respondents stated that they consume honey for its health properties. Findings: The main drivers of honey consumption are both among the intrinsic (Colour) and extrinsic (Origin and Organic certification) attributes of the product. What also emerges is that the propensity to consume honey for health purposes is influenced by the consumer characteristics and habits, such as Age cohort, Gender, BMI and Large retail buyer. Moreover, we observed that consumption is influenced by BMI but not by lifestyle characteristics such as sport and diet. Originality/value: This study could be a support tool for policymakers who are interested in promoting good nutrition and improving public health, since there is great interest in the functional properties of foods and the need to enhance the value of products, while at the same time ensuring consumer protection.