The importance of facilities for forest tourism to the development of forest tourism has been mentioned in many studies, but there is a lack of quantitative and specific research. In order to specifically study the effect of facilities for forest tourism on the development of forest tourism, a theoretical path from the cognition of the development level of facilities for forest tourism to the willingness of tourists to visit urban forest parks was constructed based on the perceived value theory. Then, the process and significance of the influence were quantitatively calculated by using a structural equation model (SEM). The results show that: (1) Cognition of the development level of facilities for forest tourism has a significant positive effect on the perceived value of landscape resources, the perceived value of the ecological environment, and tourists’ satisfaction. (2) The perceived value of the ecological environment has a significant positive effect on tourists’ satisfaction. (3) Tourists’ satisfaction has a significant positive effect on tourists’ willingness to visit urban forest parks. (4) The perceived value of landscape resources has no significant effect on tourists’ satisfaction. (5) The variety, layout, and advancement of facilities for forest tourism have a significant positive effect on the cognition of the development level of facilities for forest tourism, among which the layout has the most significant effect, followed by advancement and finally variety. We suggest that, when building facilities for forest tourism, tourists’ feelings and satisfaction should be the primary considerations.